Spring Came Too Late &Nbsp; Spring Sales Fell Sharply.

In Jingan Temple's "Yimei Fashion Square", salesperson Zhao aunt said that the performance fell sharply in the whole 2 and March, "at least fifty percent down from last spring."

The arrival of spring often means buying new clothes.

However, the weather was abnormal this year, and it was almost completely absent from sunny days in 2 and March.

The late arrival of spring has put pressure on manufacturers and sellers of spring clothes.

For clothing industry, the abrupt change of weather not only brings about the fluctuation of sales volume, but also involves many fields such as inventory, money recovery and so on.

Accustomed to the clothing industry in the four seasons of the year, it often fails to respond to the increasingly rich climate.

As the largest middle and low grade clothing wholesale market in Shanghai and even East China, Cheap Road's clothing market is a barometer of Shanghai's clothing industry.

This year's abnormal weather almost disrupted the sales plan of all wholesalers in the market.

A salesperson from a number of clothing wholesalers in Cheap Road told the Morning Post reporter that

In a thriving clothing market in Cheap Road, a salesperson told a Morning Post reporter that this year's spring clothes are not only

In Jingan Temple's "Yimei Fashion Square", salesperson Zhao Ayi told the Morning Post reporter, "originally winter is off-season, spring is a busy season, now there is a busy season, and this loss is not to be recovered."

Due to the continuous rain and gloomy weather, Zhao Ayi's performance declined sharply in the whole 2 and March.

"You see, it's almost 5 o'clock p.m. today, and my shop hasn't opened yet.

The sales volume has dropped by at least fifty percent over the past two months compared with last spring. "

Aunt Zhao said the situation was similar to some other merchants in "Yi Mei".

"Van Kok language" clothing company is a clothing manufacturer with a certain scale. Spring clothes are their most important products.

The company's sales staff told the Morning Post reporter that due to abnormal weather, their production has also been greatly affected.

Sales staff said that this year, because of the sales of spring clothes, many businesses will return their clothing to factories. This phenomenon has caused manufacturers to suffer a lot of losses. "If we want to estimate the losses, the quantity returned this year will be 20% to 25% more than that of last year.

These clothes can only find other sales channels, otherwise they will become stocks. "

The introduction of late spring this year means that even if the sales volume is not considered, manufacturers will be able to recover money later than before.

"For example, my shipment is 5 million yuan, if it comes back late, even if the last 5 million yuan can get there, we have already suffered losses."

The salesperson said, "as soon as we get the money, we can immediately invest in the research and production of the summer clothing, because clothing is produced in advance, so we need money to design and enter fabrics.

If the spring clothes come back late, it will seriously slow down the production process of our summer wear. This will drag down a vicious circle, and this slow problem will not even be able to digest at the end of this year.

For consumers, a lot of inventory needs to be cleared, which means that the intensity of seasonal promotion will increase, giving consumers more room for low price "Taobao".

And the chief editor of the first textile network Wang went to the Morning Post reporter to analyze the influence of weather factors on the clothing market in a relatively short time.

Due to the large inventory of spring clothes this year, it is not ruled out that businesses will make use of the time of season promotion to clear the inventory situation as soon as possible.

However, not all businesses will be discounted, and the price of clothing is still rising this year, so there may be a larger price deviation.

"At the later stage of spring sales, businesses may start to offer discounts.

However, not every brand is discounted, and a well sold brand may not be discounted.

Wang Qianjin introduced.

He believes that during the season promotion, some clothing brands may be promoted, while some brands still maintain the original price, which may make the same grade clothing store on the clothing market.