Men's Clothing Industry In China Is The Ultimate Goal Of Luxury Men's Clothing.

Brand upgrading through innovative marketing means is Men's wear brand Important measures of market competition

While continuing to channel down and expand the two or three line market, the competition of men's clothing brands in the first-line market is continuing.

In September 28, 2011, Youngor north Jingdong list The flagship store has been reopened for business. This is the third decoration of YOUNGOR flagship store in Dongdan since its opening in 2002. Through the renovation, all 6 brands of YOUNGOR have been entered. The flagship store in Dongdan has become its exhibition center in North China. In fact, before and after the national day last year, more than 1000 square meters of large brand stores in Shanghai opened in the Bund, Hangzhou, Yanan road and Xi'an, Harbin and other cities in Shanghai.

It is not only the YOUNGOR family that promotes the overall image of a large store. In fact, in the men's clothing industry in 2011, it was particularly evident that the brand was upgraded.

Big shop Era

It has been said that in the past three years, seven wolves have done one thing, that is, the integration and upgrading of channels. Zhou Shaoxiong agreed.

As early as 2007, seven wolves raised 800 million yuan in the capital market for the development of 20 "seven wolves men's living centers" in Beijing, Shanghai, Guangzhou, Xi'an and other places with a construction area of more than 800 square meters. Zhao Naichao, director of the seven wolf channel center, told reporters that the overall situation of the seven wolves "men's living hall" last year is very good. "The store with thousands of square meters is our future direction."

In November 2011, seven wolves were targeted to raise 1 billion 800 million of their funds for their "thousand shops rectification plan", which was changed from the parallel growth mode brought by past stores to the vertical growth mode of single store sales increase, and more funds and energy were used for store transformation, including increasing single store area and improving service.

"From the perspective of brand upgrading and strengthening management, we should increase the proportion of direct outlets in the first tier cities in the future. After all, when managing franchisees, the management of shop assistants, clerks and goods is not direct enough. At the same time, we will increase the number of outlets and improve the franchisees of the two or three tier cities, and pass the standardized terminal management to the transmission of the seven wolves' brand philosophy and image. Zhou Shaoxiong said so.

The wedding bird also entered the era of big shop. Wu Zhize, chairman of the news bird group, said, "the strategy of the wedding bird is to" rush straight, push the series and open a large store ". Especially, the promotion efforts of the big stores are relatively large. There will be a large number of large stores and flagship stores to open in the coming year.

It is understood that in 2009, the birds were publicly released 800 million additional financing, for the investment of 178 new shops, including 18 image center stores, 80 sales centers, 80 fashion shops; in November 2011, the public offering additional funds 1 billion 500 million, also used for marketing network promotion, this time the birds set up 180 good bird bird brand shop, 100 San Jello brand main store, as a leading group in the field of men's wear, including many of the men's clothing brands including Li Lang, nine Mu Wang, Jin Ba, Qipai, etc., have begun to layout the era of big shop.

In the view of Zhao Naichao, director of the seven wolf channel center, opening a large store can not only display the brand new image of the enterprise well, but also has a deterrent effect on the local market and its competitors, and will also play an immeasurable role in promoting the sales of the local market.

Industry analysts believe that men's clothing brand stores in the bustling areas of big cities, the image publicity is more significant than the actual sales significance. The competition era of men's clothing brand stores has arrived, which reflects the high-end development trend of men's clothing brand upgrading. In fact, with the coming of the new consumption era, men's clothing enterprises are shaping the whole new image of Chinese men's wear brand in a rapid transformation.