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The Key Word Of "Haixi Fashion Week" Is "Branding" And "Functional Diversification".

2012/4/5 10:30:00 18

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"Haibo, relying on the advantages of Shishi as the international sourcing base for Chinese garments, has been making constant efforts to promote" great exchanges, cooperation, integration and great development "across the Taiwan Straits, and has made remarkable achievements.

As a brand fashion week, Haixi fashion week should strengthen its diversified development, strengthen industrial chain integration and innovation, and promote industrial integration and the in-depth dissemination of fashion culture.

As one of the main events, the Haixi international fashion week, featuring fashion publishing, in-depth trend publishing and professional research, is becoming a famous designer and designer.

fashion

The value plateau of cultural confluence of fashion alliance and fashion elements.

A few days ago, after the fifteenth Beijing conference of the Haibo conference, Sun Ruizhe, vice president of the China Textile Industry Federation, said in an interview with reporters.

Imperceptibly, the Expo has gone through fifteen years.

In the past fifteen years, Sun Ruizhe has witnessed the growth and development of the Expo, and has more expectations for the Expo.

Sun Ruizhe said that Haibo is an important part of the pformation and upgrading of China's textile and garment industry. Since its launch, it can be said that it has not failed to meet expectations, and has created bright spots and models.

Sun Ruizhe believes that the Haixi fashion week should be positioned in two key words, namely, "branding" and "functional diversification".

The first is branding.

The Hercynian fashion week should go beyond the new stage. It should further enhance the brand fashion week, hold high the banner of the trend of fashion, and expand the brand influence and reputation.

Haixi fashion week is walking on the development road of "Regional Brand Fashion Week". Its success will become an important carrier for Shishi to strengthen the public brand image and attract more high-quality industrial resources to the region.

With the multiple expectations of the industry on the scale, hierarchy, quality and internationalization of the fashion week, how to better serve the regional economic development around the core of "design - Designer - brand", making the fashion week become fashionable.

Casual Wear

This is an important development proposition for the creative symbols of Shishi and the origin of original design.

In this sense, the Hercynian fashion week must recognize itself on the height of "public brand" and "industry orientation", not just the fashion show. It should form a series of fashion releases with brand as the main body, the industrial chain as the main body and the fashion alliance as the main line, and the fashion trend as the theme. It will lead to fashion oriented and radiation effects on the region, across the Taiwan Strait and even across the country.

Followed by functional diversification.

It is foreseeable that the professional platform such as exhibition and fashion week will effectively promote the integration and innovation of industrial chain within the industrial cluster, the industrial convergence among different regions, and the effective dissemination of fashion culture.

The popularity of fabric and clothing is a strong support for "branding".

Fabric

The design competition, the fashion creative design competition and other industries should integrate the creative resources of both sides of the Taiwan Strait and the whole country. The brand enterprises rely on the Haixi fashion week to realize the supply chain optimization in the creative design stage, the Haixi fashion week and the surrounding area fashion week platform and the national time loading week to interact effectively, which will become the key way for the Haixi fashion week to mold the soft power in the process of its own brand development. At the same time, it will create a good development opportunity for the Shishi brand clothing enterprise's "two pioneering work".

Sun Ruizhe pointed out that Shishi is determined to build "Oriental Milan", so we must learn from successful experience and avoid failure mode.

South Korea's "Milan plan" has the support of the government and the participation mechanism of industry, academia and research. However, it does not take the terminal brand as the core carrier to vertically integrate the industrial resources and spread the radiation power of the brand horizontally.

This is a problem that Shishi must pay attention to and avoid in building "Oriental Milan".