Leather Shoes Industry Is Facing Innovation In Technology And Sales.

In 2007, although China's leather shoes industry had experienced great setbacks and encountered some difficulties and resistance in its development, the overall development of the leather footwear industry was still gratifying, thanks to the joint efforts of all parties in the industry. It is in this background of full of hope and opportunity that the Chinese shoe industry has come to the 2008.

At this time, regardless of the industry or the vast number of consumers, the future trend of shoes has attracted much attention.

According to the development trend of shoe fabrics, the development of leather industry tends to be the following aspects after 2008. The concept of eco leather development includes four aspects: first, ecological leather does not pollute the environment in the manufacturing process; second, it is harmless in processing leather products; third, it is harmless to human body and pollute the environment in the process of use; fourth, it can be biodegraded, and the degradation products will not cause new pollution to the environment.

In the production process, the leather industry will pay more attention to the application of cleaner production technology, which requires the development of green chemicals and pollution-free technology, and pay attention to reuse and recycling in the process.

New technologies, such as ultrasonic technology, electronic technology, microwave and high pressure technology, have been applied to the leather industry. The future nanotechnology will also be applied to leather making process, which will have great influence on leather design and manufacture.

For example, sonic technology can make leather more uniform and can make the enzyme pferable, and also can reduce the waste of leather.

Ultrasonic technology will be more easily penetrated into leather, Sichuan University has also studied in this area, and has achieved initial success.

The application of nanotechnology in leather will also be gradually expanded. In this regard, Sichuan University and Shaanxi University have discussed and achieved initial results, such as the development of nano tanning agents.

Special leather has been continuously applied. The special effects of leather are wrinkle (chapped) leather, wrestling leather, rub effect leather, matting leather, pearlescent leather, fluorescent effect leather, pearl coloring effect leather, imitation old effect leather, crystal leather (imitation polishing), frosted leather, Lizard Leather, chameleon leather, suede leather and so on.

The technology of textile industry and other industries, such as flower catching, flower binding, batik dyeing, tie dyeing, hollowing out, electronic carving and so on, has been pplanted into the leather industry. The production of special effects leather has also become a trend.

There is no fixed formula for the trend of footwear, but every year it will begin to show itself at the beginning of the year.

Since red dragonfly launched its first pair of sports shoes last year, there are more and more topics on it.

Sport has become the main theme. From the current trend of popularity, sports and leisure are the main styles, and the attitude of refusing to tie up makes more people willing to walk in every place easily.

This year is the Olympic year. Sports will surely become the theme of this year.

Under the influence of this environment, sports and leisure shoes will definitely lead the trend.

It is worth mentioning that at present, a combination of leather shoes and leisure shoes two kinds of production technology, in comfort, beauty, leather color and other aspects of the synthesis of a variety of advantages of new concept shoes --- sports shoes.

Sports shoes advocate fashion avant-garde, sports and leisure style, as a product of market segmentation and product innovation, experts predict that it will become the next stage of fashion trends.

Seasonal sense tends to be blurred. It is discovered through market performance that the seasonal sense of footwear is becoming more and more limited.

Although the market will launch different shoes according to different seasons, there are differences in color, fabric collocation, matching of materials, and the use of upper, but there is not much difference in style.

Due to climate warming and other reasons, consumers usually pay attention to styles and ignore seasons when buying shoes.

For example, high-heeled shoes and boots worn by women are still popular in spring and summer, especially in the south.

In some places, anti season shoes are also favored by consumers.

The trend of consumption upgrading is obvious. With the rapid development of China's economy and culture, and the maturity of the brand culture of leather industry, consumers' consumption of shoes also presents an uptrend.

Nowadays, consumers pay more attention to the culture of consumer products. When purchasing shoes, they pay more attention to brand and cultural connotation.

To a certain extent, consumption upgrading is a never-ending trend. With the continuous development of corporate brand culture, its influence on consumption has gradually increased, which in turn has promoted consumer awareness.

The consumption demand of children's shoes is changing gradually. The market of children's shoes is one of the most potential markets in the shoemaking industry, and it is also a relatively special industry in shoemaking industry.

However, the proportion of children's footwear industry in the whole shoemaking industry is very small, and the phenomenon of brand loss is more serious. Building a strong brand has become a top priority for China's children's shoes industry.

The consumption of children's shoes in China has been on the rise in recent years.

With the further improvement of family income, the consumption demand of China's children's shoes market has shifted from the practicality of the past to the basic life to the pursuit of beautiful fashion.

In some economically developed cities, consumers' demand for children's wear tends to be trend - oriented and brand - oriented.

Similar to other traditional processing products, China's footwear industry is still at the end of the industrial chain. Our country lacks the control capability in the middle market of footwear distribution in the international market, and the establishment of the retail link network is still in its initial stage.

The low added value of export products and low output value of unit energy consumption compel China's shoe making industry to adjust its structure and change its original trade growth mode, thus winning the competition.