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    Professional Wear: In The Next Ten Years, China Will Enter A Mature Period Of Growth And Development.

    2012/4/7 13:39:00 3

    ClothingProfessional WearMarket Analysis

    China is advancing, and China's professional wear is developing. When clothing is fading away from its essential attributes and integrated with modern civilization, it brings people not only to hide the wind from the cold, but also to combine fashion with practicality, romance and function perfectly. Business Suits It is in this era of changes and changes that there are wonderful cutting cuts and sewing joints. Like magicians, they provide endless clothes and clothes for the working crowd.


    In the late 80s and early 90s, the development of Chinese economy and the introduction of advanced management concepts, especially those in the open and window industries such as hotels and hotels, took the lead in implementing the uniform dress that was in line with the international standards and gave the Chinese a refreshing feeling. Then, starting from the more developed cities in China, especially the coastal cities represented by Shenzhen, Guangzhou, Shanghai and Beijing, as well as the garment enterprises in Jiangsu and Zhejiang, they gradually began to get involved in the field of professional wear from the design of the uniform of Gaestgiveriet Hotel. But at that time, the traditional concept of work clothes and labour protective clothing was deeply rooted. As a completely new concept, there was no market for professional uniforms, and many people even never heard of anything called professional wear. Most of the enterprises engaged in the production of professional wear are hazy, lack of confidence, and a large proportion of exploration and risk. At that time, there were more than 100 enterprises specializing in professional wear production in China. The rapid development of China's economy has provided strong material and historical opportunities for Chinese professional wear. To meet the needs of the market and find the space for the survival and development of China's professional wear in economic development, it is in line with the principles of economic law and market economy. The most valuable thing is that our professional clothing industry has developed a way of self development in the market economy and market regulation, and it is the most precious spiritual asset in the history of Chinese clothing development.


    From the perspective of world economy, China will look at the market from the perspective of development. In the next ten years, Chinese professional wear will go to maturity. China's professional wear is mainly distributed in the coastal and eastern regions, and the production of professional clothing has changed from single strategy to agglomeration. In recent years, with the rise of the market of professional wear, people have shifted the goal of clothing production to professional wear. Some big clothing provinces and strong clothing cities have made professional wear as a new economic highlight, and have increased their support in policy. Some well-known clothing brands have also set up a professional clothing company, taking part in the market of professional wear according to their brand advantages and equipment advantages. The establishment of China Light Industry Group has integrated the advantages of military enterprises and developed new products for professional wear, which has become an important force in China's professional wear industry. Monopolized garment processing plants, such as civil aviation and railways, are also in line with the market. They no longer have monopoly production rights, and social forces can also participate in their bidding. Under such circumstances, ordinary clothing Of course, enterprises will not sit idly by. Instead, they will actively expand their businesses, increase their size and make them customize, and expand the business scope of the career wear industry. What is even more heartening is that the changes in the industrial structure have made great progress in the development of Chinese professional wear. Over the years, it has been specializing in the production of professional clothing, and has accumulated rich customer resources, production resources, a wide range of sales channels and brand reputation, and has a certain scale of professional clothing production enterprises, becoming the strength of the industry. In addition, the original production oriented casual clothing enterprises, the traditional formal dress into fashion and leisure elements, to develop high-grade business clothing, become the fashion industry fashion industry. In 90s, graduating students from clothing colleges and universities, after ten years of design, sales, and other aspects of exercise, gradually mature. They are already in their prime of life. Due to the ups and down of Chinese professional wear in 90s, especially the challenges of design, production and production of professional clothing and general clothing, they can attract and stimulate their passion for starting a business. A large number of such young people began to create their own professional wear companies. In theory, they pay more attention to the use of design elements and coincide with the modern corporate image design, thus forming a new force in the new era of professional clothing companies featuring image design. The healthy development of China's professional wear industry indicates that China's professional wear has the driving force behind its vigorous development. Chinese professional wear not only has room for development in objective demand, but also has the necessity of rapid development in subjective operation. China's professional wear has boundless space for development. {page_break}


    Therefore, China's career dress industry is more confident of its development prospects. According to the current development trend of China's professional wear, we plan for the next ten years the development goals of China's professional wear industry: to meet the challenges of technological innovation, to strengthen the service concept, to establish the values of the Chinese professional wear industry, and to build the five major systems of China's professional wear industry.


    One. We should establish a standardized market order for professional wear and a more comprehensive sales and marketing system. At present, the Chinese professional wear market is still in a state of disorder competition. There are inevitable social problems in the primary stage, and there are also problems in the industry itself. This issue has attracted the attention of the whole industry, and it is also the key to restricting the healthy development of the industry. Therefore, the establishment of a reasonable price system, quality standard system, bidding participation system, learning from foreign advanced experience, and exploring suitable channels for production, sale, washing and leasing suitable for the characteristics of professional clothing will be the goal of Chinese professional wear in the next ten years.


    Two. Construction of a professional clothing service system suitable for China's national conditions and China's industrial target group. China's national conditions are vast in territory and strong demand for professional wear. At the same time, the needs of various industries are high and low, the quality of enterprises is uneven, the scope of services is extensive, and the projects are numerous. How to embody the existence value of the professional clothing industry and provide quality service for the whole country and even the world customers is a threshold for the Chinese professional wear industry to study and break through.


    Three. Build a batch of modern professional garment production enterprises with international standards and form China. characteristic The production system of professional wear. Although China's professional wear industry is relatively young, we already have a number of industry leading enterprises, leading brands. In the next ten years, we have to do a good job in the framework of a complete industrial chain. In particular, we should take advantage of the great opportunities of the national revitalization of textile planning, actively integrate the resources inside and outside the industry, develop low-carbon economy, vigorously develop and develop environmental protection products, and build the Chinese professional clothing industry into the world's environmental protection clothing and ecological clothing production base.


    Four. Heading for the world, building famous brand products of Chinese professional wear, forming a leading product with famous brand products as the backbone, forming an industrial chain cooperation system linking upstream and downstream. China's professional wear industry has a small, scattered and weak congenital deficiency. At present, there is no brand in China or the world. To this end, in the next ten years, we should vigorously build up the value system of professional clothing, establish the values of the profession, and increase the social contribution rate of the business attire. Around the industrial values of "scientific development and efficient service", we should build a leading product industrial chain with advanced technology, advanced design, advanced ideas, reasonable industrial layout, and famous brand products as the backbone.


    Five. We should cultivate professional clothing clusters, form a netted production cluster system in the whole country, and build a sunrise industry with Chinese characteristics in a good and fast environmental protection framework. At present, Shandong, Hebei, Shaanxi and other places have launched the construction of industrial cluster planning including clothing. As an important branch of the clothing industry, the development of professional wear has been listed as an important goal of all regions. To this end, the next ten years will be an important period for the development of China's professional wear industrial cluster. In the next ten years, Liaoning, Shaanxi, Shandong and Jiangsu and Zhejiang have a network of professional clothing production cluster systems, which play an important role in building sunrise industries with Chinese characteristics.

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