The Agent Of The Garment Industry Is Hurt By &Nbsp.

One means

Take the initiative to cheat money and leave.

Injury index:

According to a clothing agent in Chengdu, the conditions for some brands are "cash in advance". In the one or two quarter, it was found that there was no profit, and the cash paid by agents was swept away by the "factory expansion plant and equipment purchase". After 35 years, he changed his brand and changed his brand. The agent said that a Guangzhou company had cheated him out of hundreds of thousands of dollars and then evaporated. Now he "only took the brand cooperation introduced by his friends and was afraid of it."

Chen Peng, a former agent, said: "the agent market is chaotic. Agent The lack of professional knowledge is often deceived. There are still some brands that can't be done abroad or can only be one season or the two season, especially for "cheating money".

Means two

Raise the threshold and break the contract without reason.

Injury index:

Mr. Li is an agent of a famous sports brand. In 2004, he took over the sales work of the brand in Jiangsu and became the general agent in Jiangsu. He used half a year to open up the Jiangsu market and get brand recognition. However, brand manufacturers began to raise the requirements of increasing sales tasks year by year, and greatly increased the quantity of orders. The new sales task was almost unchanged from the level of the economically developed cities at that time.

Mr. Li is very angry. He felt that the brand was deliberately raising the threshold of cooperation and refused to increase the order. The two sides therefore have contradictions. Brand owners often threaten to regain their agency. The contract should have expired in March 2007, and eventually, when the contract period is not full, the brand will unilaterally breach the contract and delegate the power of agency to others.

　 Means three

Short term use

Injury index:

Women's wear brand The agent of ONLY, an agent from Hunan, said the agency contract was signed for 3 months. There was no problem in the two years before the cooperation. When [1.87 0.00%] started to profit this year, a fax of the brand in early June abolished his agency right. He spent two years in the White House. The most important thing was that he had ordered up to 10 months for the company in May.

It is a common practice in the industry to "kill and kill". When the agent completes the local sales channel, the brand will terminate the contract without any reason, even if it fails to expire. The agent admitted that although the agency contract was signed for 3 months, he was eager to take up the contract and agreed on all terms. Insiders said that if the agency contract is 3 months, it shows that the company is very strong, and at the very beginning, it is ready to get rid of agents at any time.

　　 Means four

Sample clothes are exquisitely shipped and poor quality.

Injury index:

An agent from Hunan told reporters that some brands displayed good clothing, fine workmanship and fashionable fashion at the order meeting. However, after signing the contract, the goods and clothes of the brand were quite different. Fabric Low grade, rough workmanship, no sales at all.

What makes the agent indignant is that the brand thinks that the agent can not get any conclusive evidence to prove that the quality of the sample and the goods is totally different, and refuse to return and compensate. Agents can only "eat yellow lotus dumb, and can not speak bitter." {page_break}

Means five

Forced orders remain unsalable.

Injury index:

In the past two years, the policy of a down garment brand agent to the agent is "order must reach a certain amount, otherwise it will not be allocated, and at the same time, no return will be made". For example, branding orders must be more than 80 thousand. If agents fail to reach this level, they will not be shipped, and goods that are not sold will not be returned.

There is also a case where a brand dealer has to make sure that an order must reach a certain amount and a lump sum payment in order to solve the inventory problem, and only promises 10%-15%'s return and replacement rates. If the order is 700 thousand yuan, only 100 thousand yuan will be sold, and the remaining 600 thousand yuan will be borne by itself.

Recently, ONLY Women's wear The company has taken over the agency power of many agents instead of the direct battalion, and this is just the beginning. More and more brands entering China have developed direct strategy. Competition in China's fashion market is fierce. As a result, domestic fashion agents are facing a more difficult situation. In the past, this group has made great contributions to the expansion of big cards, but now it has been thrown away. How many agents do the agents have?

[expert opinion]

Famous designer Li Xiaoyan:

Hurting agents is also self injurious.

Generally speaking, brands and agents are signed every year. Even if there are problems, they will communicate in advance one quarter so that they can have a transition and preparation. This is an era of cooperation and win-win. When considering our own interests, we should also consider the interests and future of agents. Maintaining brand continuity and good reputation is the key to winning. If the word "profit" goes ahead, the brand will not go too far.

[industry]

Agents protect themselves

Handle three passes well

Contract clearance: we must be "first villain after gentleman", do not lose face. There is a fair and equitable clause to ensure that there is a dispute or even a lawsuit.

Word of mouth: before making cooperation with brands, we must make use of the relationship between shopping malls, industry associations and original distributors to conduct brand surveys. In particular, we need to be clear about the reputation and quality of the brand owners, because most of the clothing brands are private, and the reputation of the boss is the reputation of the brand.

Channel clearance: strengthening and expanding is the foundation of game playing, and also the watershed of strength and weakness. If we control the channel and make a reputation in the region, the brand will "live by you".