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High-End Fashion Brand JIM 'S Men'S Wear 2012CHIC Debut

2012/4/9 9:30:00 37

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JIM 'S Men'S Wear High-End Brand JIM' S Fashion Brand JIM 'S

March 26, 2012 -29,

JIM 'S Menswear

The twentieth session of the new international convention and Exhibition Center in Beijing

China International Clothing and Accessories Fair

(CHIC2012) a four day exhibition was launched.

Although there are many brands of men's wear in this exhibition, they are in full bloom.

Men's wear brand

In China, the overall image design of JIM 'S men's dress is unique and impressive. He is distinctive and has become a new favorite of high-end fashion, attracting many visitors to visit.

Black mark series

Suitable for business occasions, formal and fashionable, exquisite and active, showing men's unique temperament and taste.

Red Label Series

Leisure city and art elements merge, unfettered mix with the wind, let them free and uninhibited, sunny.

Perfect combination of work, life and entertainment.

Brand positioning of JIM 'S

In order to keep up with the trend, JIM 'S's brand positioning is mainly based on its image positioning and consumer group positioning.

JIM 'S brand positioning age is 25-30 years old, because this is from a boy to a man's process, is to enter the social planning life of his age.

At the same time, its consumption age is also between 25-30 years old, which is closely related to brand development.

The creation and development of every brand must have its own advantages.

After 3 years of development and precipitation, JIM S has accumulated a large number of dealers and gained a certain market share, all of which came from the age of 27 and 28 years of age of its team. It is quite young, and is quite consistent with its brand positioning. It can be said that every employee of JIM 'S is the image representative of JIM' S, which is the advantage of her team.

As for commodities, how to express the idea of this group through a commodity, JIM 'S uses more designers' inspiration in commodity planning, and promotes them with the young people's thinking, so as to arouse consumers' sympathy.

Details determine success or failure.

Development is an eternal topic. Without development, it will be eliminated by the times.

JIM 'S has just completed its strategic plan for the next 5 years.

They asked the whole enterprise and the whole team to "detail the details" because details determine success or failure.

Luxury industry as a sunrise industry, JIM 'S will continue to focus on professionalism and devote itself to this industry.

In the next two years, JIM 'S will launch a series of women's clothing so as to achieve brand diversification and all-round development.

I believe that through this exhibition, JIM 'S can test its brand through the market through the market, and at the same time expand the influence of JIM' S brand through the international exhibition of the national exhibition.

We also believe that the brand of JIM 'S will be better and better.