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Analysis Of Wholesale Market Of High School Low End Spring And Summer Women'S Wear

2012/4/9 15:22:00 39

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The mid low end market this year wholesale dress price from 35-65 yuan, the package price is 5-8 yuan (the price of the jacket and half skirt is basically 30 percent off of the dress price).

The price has increased by 5 yuan over the previous years. The reason is that domestic inflation pressure makes clothing costs rise.

In recent years, clothing competition has become more and more intense. In the past 10 years alone, the competition for the whole world has been lost. Even the low end clothing wholesalers who have to rely on the amount of running have to develop a large number of new models to cope with the changing needs of the market.

A large number of development costs also contributed to the rise in prices.

Although the low end market is cheap, the same competition is very intense. Because of the cost reasons, it is impossible to have very high quality goods supply, so the customer loyalty is relatively poor, basically the price war.

Middle and low end market to Hangzhou clothing wholesale market Sijiqing

Wholesale clothing

Market clothing wholesale market, for example, is basically concentrated in the power clothing market, Suzhou Hangzhou, Changqing and other buildings.

China Star and old nine star are mainly foreign trade stocks.

In mid and high-end market, the price of dress this year is relatively down, the price of non silk dress is about 95-130 yuan, and the price of packaging is reduced by 15-20 yuan, which is 10 yuan lower than in previous years.

There are two factors in the price drop. On the one hand, the brutal competition in the market makes garment manufacturers give up part of their profits to enhance their market competitiveness. On the other hand, some low-end clothing wholesalers and low-end market goods are sold in the middle end market, so even if the price is reduced, it will be profitable.

In this case, we must test the professional vision of the clothing store owner.

The high-end market is still dominated by Guangzhou clothing wholesale market Shenzhen goods.

Dress

The price of the zero batch is about 150-200 yuan, and the price of the silk dress is basically over 280 yuan. The packing price will be discussed, and the price will be reduced by 40 yuan, and the price will be reduced by 80 yuan. The profit of the high quality goods is high, but it is difficult to run. If there is no definite strength, it will not be able to get the competitive price. Therefore, the clothing store owner should give more consideration to the endurance of his inherent customers when he purchases the goods.

Network wholesale market

In the 08 year, the wholesale network market has been fully launched, and more and more professional clothing wholesalers have joined the torrent of network wholesale.

And 5, 6 years ago, the first batch of Internet clothing wholesalers were eliminated. Most of those left behind were basically businessmen in the industry.

Throughout the online clothing wholesale market, although the bustle, the market structure is seriously unbalanced.

95% of the wholesale clothing network is mainly based on low-grade goods. This part of the wholesale clothing network can be divided into two categories:

One is to do inventory.

Original foreign order

After the market slowly matured, the market gradually lost its mysterious glory.

Apart from the instability of quality, the instability of supply is also a very important factor. The inevitable breakage of stock goods and the failure to make up the sale of goods are the bottlenecks in the actual sales process.

More and more white-collar women are accustomed to buying clothes on the Internet, so that customers' demand for online goods is no longer just a matter of just being cheap. They have a stable quality and quality to retain their customers' hearts.

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To do the wholesale clothing website of foreign trade, the advantage is that the price is relatively low, and the relative varieties are relatively few.

The other is clothing factories supporting low-end markets.

The price of supply is basically 5 yuan higher than that of the low-end clothing wholesale market, and this kind of clothing wholesale network has basically sprang up in the past 3 years.

Large scale businesses are mainly based on Guangzhou.

Such kind

clothing

Some wholesale networks are fixed as one manufacturer, while others are agents of many manufacturers.

Such products are very suitable for sale in 2-3 tier cities as low-end market clothing stores.

After all, it saves a lot of energy and money, and also crosses the geographical restrictions.

Goods supplied by fixed manufacturers are relatively simple in making up orders.

This kind of clothing wholesalers are getting more and more online, and the competition is fierce.

In addition to price war, a large number of publicity campaigns are all too busy.

However, based on the fact that such commodities are too rampant, small shops need to consider more when they purchase goods. The homogenization of commodities is the most important reason for the retail price and inventory backlog.

If you don't ask for quality, price is attractive and suitable for students or young girls.

Retail prices should not exceed 100%, small profits but quick turnover is the best policy.

With the development of online retailing, more and more customers with quality requirements have joined the online shopping. Compared with the high-end market, the online apparel wholesale market has not been very mature in the middle and high-end market, and few stable businesses continue to supply.

At present, some brand clothing manufacturers in Guangzhou have begun to develop this business.

Probably because the net size of customers is generally small, so it can not really attract the attention of high-end clothing wholesalers, most of the latest high-end clothing is still limited to offline pactions.

Of course, there are still some middle and high end clothing wholesale network.

This type of goods is suitable for 2-3 line cities to purchase clothing for 25-35 year old office workers.

Internet retailers in middle and high-end markets can also be considered.

Basically, the retail price of the dress is 150-200 higher than that of the market.