Interpretation Of Product Development Models Of Domestic Dominant Fabric Enterprises

　 Elephants can also dance.

Business model

Recently, the adjustment and transformation of Shandong's Ru Tai textile Limited by Share Ltd has once again made the industry see eye to eye. The enterprise will combine "fast" and "slow": the design center has been set up, and designers from Italy and France have been hired to do new research and development one year ahead of time. At the same time, the sales team of the enterprise has set up a perfect yarn preparation system to achieve efficient and quick response, and 1000 others have responded to the market rapidly. Fancy fabric It can not be restricted by the order quantity, so as to adapt to the operation demand of "short period, multi variety and small batch" of the current clothing brand.

Implementation details

As the world's largest producer of high-grade yarn dyed fabrics, Shandong Lu Tai has been renowned for its technology. This time China International fabric exhibition The focus of the exhibition is the "2013 fashion fabric" jointly developed by Italy and French designers. They are mainly divided into three varieties, namely, the formal fabrics, casual wear fabrics and holiday dress fabrics. Zhang Dong, chief of product design department of the company, introduces from the angle of design style: "the color of the dress is light and elegant, pays attention to the handle, and applies jacquard technology appropriately to reflect the sense of quality. The color of the casual dress is relatively strong, the fabric pattern is mainly made of fine lattice, while the holiday dress fabric has a strong glossy feel and a special fabric feel."

Working with international advanced design institutes to develop products one year ahead ensures the accuracy of the overall product direction. And the perfect yarn preparation system, including Conventional yarns And two popular yarns, providing a guarantee for the rapid reaction of enterprises. At the exhibition hall, Zhang Dong pointed to a row of fabric products, which are very fashionable, whether they are color or flower pattern. This is a new product which is not subject to quantity restriction. About 1000 items, customers can choose 1000 meters or 2000 meters, or even less. This mode of operation is very popular with customers.

　　 One's own knack in

Many enterprises often have this desire to make the elephants dancing and big enterprises to run at high speed. Lu Tai's flexible management and operation mechanism is very bright. "Slow" must calm down and study the market with great concentration. If "fast" is able to keep up with the fast fashion market demand, Lu Tai's practice has not taken any account of it, but has formed a complementary advantage.

　　 Wine is afraid of alley.

Business model

The head of Hunan Huasheng Dongting Hemp Industry Co., Ltd. said that enterprises began to produce hemp home textile fabrics. Now they have established a relatively stable cooperative relationship with the Swedish IKEA home company, and have also tried to use the hemp in the field of industrial textiles. Only by focusing on the terminal can we really start the market of hemp products.

　 Implementation details

Domestic hemp products have been exported for many years. After many years of Huasheng Dongting in foreign markets, it is obvious that consumers' preferences for bast products are quite different. According to the person in charge, if the development of hemp products is based on the European consumption concept, domestic consumers are less likely to accept it. Domestic manufacturers prefer to buy hemp blended fabrics, and the proportion of commonly used hemp accounts for 15%~20%. Therefore, enterprises have increased the development of hemp blended with other fibers, and the market feedback is very good.

From a technical point of view, the present hemp blended products have developed relatively well and can be blended with various fibers in various proportions. Now the problem of hemp products is how to make domestic terminal consumers accept the characteristics of hemp fabric itself, for example, the handle is relatively stiff and easy to wrinkle. How can consumers be accepted without changing their characteristics?

Establishing a relatively stable cooperative relationship with the terminal can be regarded as an important way. It is an effective attempt to build up the image of Ma products through the power of terminal. Cooperation between Huasheng Dongting and IKEA brands is an effective attempt. Although companies are also doing OEM processing for some big clothing brands, the company will try to create its own terminal brand and bring the products into the market, according to the person in charge of the enterprise. {page_break}

　 One's own knack in

We often say, "wine is not afraid of deep alley", but the practice of Hua Sheng Dongting fails to follow this old saying. With the strength of IKEA and other big brands, enterprises will not only bring high-performance Ma products to the terminal market, but more importantly, learn from IKEA and other brand mature product promotion models, and lay the foundation for enterprises to create their own brands.

　　 Surprise wins.

Business model

At this fabric exhibition, Jiangsu danmao textile Limited by Share Ltd has brought the "Dan Mao" spring and summer series fabric with proprietary technology. According to Cai Zhe, director of the enterprise, the fabric yarn has curly shape, and this shape can be reacquired through simple heat treatment after deformation, just like having shape memory function. Using this principle, Dan Mao has developed a new elastic fabric. By changing the fabric composition and process, the fabric can obtain different elastic properties, and the elasticity of the fabric can be arbitrarily designed between 5%~20%.

Implementation details

Since the launch of "danmao" series of fabrics last year, the company has independently developed and patented technology to open up a new market situation for danmao. The spring and summer series this year has been developed according to market demand. Cai Zhe said that spring and summer consumers are more inclined to light and delicate clothing materials. Therefore, enterprises choose to combine the spinning process of Dan Mao with knitting and jacquard techniques. In order to make the enterprise have absolute advantages in products, Dan Mao has just imported 5000 compact spinning equipment from Germany.

Although Cai Zhe said that the current pressure on the survival of enterprises is not small, but in 2011, the sales volume of Dan Mao fabric exceeded 8 million meters, which is a big surpass for enterprises, and in 2012, the enterprise set a big target of 9 million 200 thousand meters. It is understood that since the beginning of the year, Dan Mao's factory has been overrunning, orders have been discharged in July, and the current company's product profits remain at around 18%~20%. Although the production costs have been greatly improved, the profit margins of enterprise products are quite impressive.

　　 One's own knack in

Strangely winning is a higher requirement for enterprise innovation. Enterprises that meet difficulties often gain a lot. Dan Mao's "danmao" series is the best example to prove. In the face of the market environment which is not optimistic, enterprises are so confident that they can not be separated from the innovative products differentiated by Dan Mao, and avoid the homogenization competition with excellent technology. Orders and profits are the best return for enterprise innovation.