Enterprises Have Launched &Nbsp; Fabric Enterprises Have Opened 2012 New Chapters.

In 2012, China's international textile fabrics and accessories (Chun Xia) fair, many domestic leaders.

"The goal of the enterprise in 2012 is to develop the North China market and expand our business outlets. Our current market is mainly concentrated in the south of Shengze."

Wu Xiujian, deputy general manager of Fujian Longfeng Textile Technology Industrial Co., Ltd., is very clear about the enterprise's development plan this year.

It is Wu Xiujian's expectation for this year's Intertextile fabric exhibition to open up the northern market and understand the market demand through the exhibition platform.

In his clear goal, the company hopes to receive 800 ~1000 customers in the short span of a few days.

At last year's fabric exhibition, the company met a number of northern customers and established further contacts with customers through follow-up services. Now, some of them have already started placing orders.

This allows enterprises to taste the "sweetness" of customers through exhibitions.

For 75% of the businesses in Longfeng, it is particularly important to expand the market with the aid of exhibitions.

As Wu Xiufeng has said, if we rely solely on the salesmen of the business outlets to expand the market, the business scope of the company may only be confined to the peripheral market of the outlets. For some of the far more emerging markets, enterprises will inevitably feel helpless.

Stable customer resource feedback is not just a stable order for an enterprise.

For production of winter clothes and

The so-called fist product should keep pace with the times.

Wu Xiufeng introduced the cotton imitation products developed by Hengli Chemical Fiber Company and upstream company, and the market inquiry is very high at present.

Wu Xiufeng said: "people are more willing to get close to natural fabrics, because chemical fiber products are easy to handle, and cotton imitation products combined with functional finishing are easier to be accepted by consumers."

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Jiangsu Dan Mao promotes the delivery price to serve the old customers.

"Product concentrated development provides better delivery and better prices."

This is the further explanation of Cai Zhe, director of Jiangsu Dan Mao textile Limited by Share Ltd, to provide better service for the old customers by the enterprises in Shanghai.

In Cai Zhe's view, fabric exhibition has become an important occasion for enterprises to meet regularly with regular customers.

"Showing new samples to old customers at the exhibition is not the main purpose. Because of the reasons for the exhibition, everyone will come to Beijing at this time. If there is time, it will be able to see each other with all customers."

At present, Dan Mao is still dominated by foreign trade. Cai Zhe also said that the economic situation in 2012 was not good, and the market prospects for the export of enterprise products to Europe and the United States were not very optimistic.

For this reason, it is an important means for Dan Mao to stabilize the market share to provide better service to the old customers who have worked for many years.

It is understood that as the national wool textile fashion development base enterprise and China's fine wool fashion fabric fashion trend publishing enterprise, Dan Mao's leading products are more than 1500 varieties of high serge, tweed, Lycra, bamboo fiber, silk wool blend, high-grade cashmere fabric, and so on, especially the functional fabrics such as Li spinning and three protection processing, antistatic and so on, have great market competitiveness.

In Cai Zhe's view, these advantages of fabric products are the main reasons why Dan Mao has been popular with new and old customers for many years.

"The so-called centralized product development provides better delivery and better prices, so that customers can save time and effort."

Cai Zhe explained that "under such favourable conditions, enterprises are only open to long-term cooperative customers."

The reason for choosing this is also very simple. Enterprises offer customers convenience and convenience, and also want to get the return of customers' orders.

It is not uncommon for customers to place orders only in the industry. To be honest, for old customers, enterprises are more trusting and willing to spend time and energy in serving them.

Cai Zhe said, for new customers, enterprises will first consider the actual production of the factory, of course, will conduct preliminary research on it, if it is brand new customers such as quality, enterprises will invest more time and energy to establish long-term cooperation with them.

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Wujiang Deyi copper ammonia fabric demand continues to rise

All parties' expectations of the industry situation in 2012 were not optimistic, so that reporters have been confirmed from many fabric enterprises, especially those who are overseas markets.

As a result, many enterprises have gradually shifted their energies to the domestic market in recent years. Xu Hui, director of Wujiang Deyi fashion fabrics Co., Ltd., told reporters that at present, the share of the domestic and foreign market share of the enterprise has accounted for half of the total.

As for the export market, what she feels is: "the current foreign economic situation is not good, the customer orders very carefully, the order quantity is small and unstable."

"It is obvious that in recent years, the market demand of copper and ammonia fabrics for the star products of enterprises has increased. This is because people's environmental awareness is improved, and the fabric of regenerated cellulose fibers will be more favored."

Xu Hui believes that the copper and ammonia fabrics developed by the company are more and more close to the market, and products become "magic weapons" to attract customers.

Mention Wujiang Deyi, we will associate with the star product of enterprises - copper ammonia fabric.

According to Xu Hui, copper ammonia fabric is extracted from cotton seeds, which is in line with the current trend of environmental protection and low carbon. From the perspective of the product itself, its permeability and drape are very good, and its quality is good without static electricity.

Because copper and ammonia raw materials are imported from abroad, weaving and finishing equipment are special, so the price will be relatively high.

"The price of copper and ammonia fabrics in general is 30 yuan per meter ~60 yuan, if the finishing has added some special functions, the price will be higher."

Xu Hui said, "in order to make copper and ammonia fabrics more widely accepted by the market, enterprises have done a lot of work to improve their performance price ratio in recent years."

Starting from the ratio of raw materials, the blending ratio of copper and ammonia to fibers such as wool, silk, cotton and polyester is increased. "Warp or warp or copper ammonia is used, so that the properties of fabrics will not be affected."

Secondly, Deyi's copper and ammonia fabric has enhanced the color and style changes, making it more consistent with the current trend.

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Jiangsu Sheng Hong imitation ecological fabric to help enterprises pformation and upgrading

In the past 2011, Jiangsu Sheng Hong Fabric Co., Ltd. devoted more attention to nature and living environment, and incorporated this concern into fabric design.

At present, Sheng Hong has been gradually pforming into eco-friendly fabrics, such as environmental friendly dyed fabrics, fine denier fabrics and recyclable fabrics.

Meanwhile, Sheng Hong has successfully passed the certification of "company / product carbon footprint" through unremitting efforts, becoming the first enterprise in China to use carbon footprint label on printing and dyeing products.

Reducing carbon emissions is a very important link in cleaner production and environmental protection. Sheng Hong hopes to achieve energy saving and emission reduction through the "carbon footprint" certification in the production process, with the lowest consumption and minimum emissions, complete the textile dyeing and finishing process, carry out ecological design and develop ecological products, integrate environmental technology and develop environmental industries.

Speaking of the innovation of fabric products, Sun Bin, executive vice president of Sheng Hong fabric company, believes that the fabric innovation is ahead of the garment market for a period of time, and will lead the direction of the clothing market.

As a fabric supplier, first of all, we must improve product quality and create fabric brand image.

The market depends on competition, but there must be a foundation for assembling. This is the product, and whether the product can be recognized by the market depends mainly on the direction of research and development.

"The trend of the chemical fiber market in 2012 is a new style of imitation ecological fabrics, such as imitation wool, wool like fabric, imitation silk, imitation linen fabric, Imitation cotton fabric, etc.

The fabric is very close to the ecological fabric both in terms of sense and feel. "

Sun Bin said that this year, Sheng Hong focuses on the imitation of ecological fabrics. The product structure has changed greatly over the past years. The past products are more complicated. This year, the products are mainly made of fine products and some conventional and practical fabrics.

Factory type trading enterprises are appreciated by more foreign customers, because they also want to get rid of middlemen and find a direct source of goods.

The connection between Sheng Hong and clothing brand is through the fabric exhibition platform.

Sheng Hong believes that as a professional exhibition, fabric exhibition has built a bridge that allows fabric enterprises to directly contact with clothing brands. The effect is particularly good, and many fashion designers and brands have come to contact with them.

Sheng Hong fabric also develops the domestic and foreign trade market.

Foreign trade has set up a special trade group to communicate with customers, to provide faster and better services for customers' requests, and to cooperate with brands in domestic trade.

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Suzhou sunI makes functional fabrics suitable for outdoor high requirements.

After many years of development, Suzhou sunI Textile Technology Co., Ltd., which focuses on "creating the first brand of functional sports fabrics", has become a comprehensive modern company integrating weaving and import and export trade.

The fabric can be waterproof, moisture permeable, antistatic, fire retardant, adhesive (RE), PVC calendering, Teflon (NA-3P) treatment, UV resistance, moisture absorption, quick drying, far-infrared, fluorescence and other finishing and processing. The product's environmental protection has been certified by OEKO-TEX100 environmental protection system.

The company has 200 sets of sets of international advanced water jet looms and matching equipment, with an annual production of 30 million meters of chemical fiber fabrics, and has its own testing center, which can conduct strict testing and quality control of the fabrics produced by the company.

"As a qualified fabric supplier, we should have the ability to understand the brand clothing, the research and development ability of the brand clothing, the complete and controllable mass production system, and the strict traceability quality control system. Besides that, we should go forward steadily and steadily in the big market environment of scientific research and cooperation innovation."

Hu Zuowen, chairman of Suzhou sunI Textile Technology Co., Ltd.

The company's main products include functional fabric series, cold proof down series, sports leisure series, memory fabric series, environmental protection fabric series and so on.

There are 7 major categories of nylon products, such as nylon, tailason, spring Asia, polyester filament, nylon polyester, peach, and memory.

This year, in view of the outdoor market demand, Suzhou sunI Textile Technology Co., Ltd. has carried out the product structure adjustment, and has launched three new series of products: Anti UV skin fabric series, Imitation cotton quick drying fabric series and no downing down down fabric series, which has made a lot of efforts in the practicability, comfort, wearability and environmental protection of outdoor clothing.

"In view of the particularities of the outdoor industry, customers have higher requirements for the experience data index of functional performance, comfort and abrasion resistance of garments, and the requirements for light weight and portability of products are also increasing.

We must try our best to meet their needs. "

In terms of marketing, sunI worked hard to open up market channels, in addition to continuing to seek customers' outdoors through word-of-mouth, trade shows, e-commerce, and other professional design institutions and trend information agencies, hoping to get more inspiration and new market opportunities from the front line.

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Fujian Haixing point line and surface integration into the new field

Following last October's harvest in Shanghai's autumn and winter exhibitions, the Shishi Haixing Mstar Technology Ltd in Fujian also pushed the high-tech and differential fiber jointly developed by the United States and DuPont Co, Shreks, onto the platform of Beijing exhibition. At present, only one of the world's biomass resilient staple fibers, which has reached the level of industrial production, has become the best interpretation of low carbon, environmental friendly, comfortable, elastic and natural fashion.

"Biomass derived short fiber from DuPont."

This is the most accurate positioning of Zhang Lianjing, general manager of Haixing Mstar Technology Ltd.

The Shrek silk fabric not only retains the comfort of the elastic fabric, but also has the proper body bones, moderate elasticity, excellent handle and good tensile recovery to give the fabric unique advantages.

It can give the fabric enough elasticity to meet the wearer's comfortable wearing experience and prevent the fabric from being bulging and relaxing. No matter it is multiple stretch, sunlight exposure, or harsh washing and fabric post-processing, the unique molecular mechanism and physical form of Schloss can ensure the elasticity and durability of the fabric.

In addition, it can be blended with cotton, wool, silk, linen, viscose, Tencel, polyester and other fibers. It can adapt to all kinds of spinning and dyeing conditions and produce products of arbitrary specifications. At the same time, it can make the fabric more elastic and comfortable, and the natural touch and drape of other chemical fiber materials can not be matched on the basis of maintaining the original characteristics of the raw materials, so as to provide more possibilities for fabric development.

"Shroth not only has superior comfort, but also can be regarded as the representative of green raw materials.

First, raw materials are made from plant based (bio based) fibers, while the production process has low energy consumption, and the remaining materials can be recovered, and can be recycled after being processed. "

Zhang Lianjing added.

This coincides with the green concept advocated by the exhibition for a long time.

After signing an agreement with DuPont and becoming a DupontTMSorona elastic short fiber, China's sole licensed manufacturer, currently, the partners of Haixing Mstar Technology Ltd are mainly some cotton mill and fabric enterprises, such as the production of hemp knitted fabric with Zhuzhou cedar, and the development of ramie fabric with Dongting hemp industry.

Zhang Lianjing said that the next step is to cooperate with fabric, weaving and dyeing and finishing enterprises, and to promote publicity and marketing to the terminal market and clothing brands.

"We should not only provide good products, put low carbon environmental labels on fabrics and ready-made clothes, increase the sense of fashion, but also unite DuPont Co to provide better help and services for downstream enterprises, and even do marketing planning for them."

Under such a marketing mode, more than 100 domestic and foreign merchants have contacted with Haixing material technology to discuss cooperation.

For the future promotion of shroth, in addition to the deepening of new fields, Haixing will continue to "dot line and surface" marketing mode, "point" is the face to face contact with the terminal brand, "line" is to make a knitting line or a cowboy line, "face" is to participate in the Intertextile fabric exhibition such world-class professional activities.

Jiangsu Xin Fang "exclusive supply" wins the best voice.

Jiangsu new Fang Textile Group, which focuses on the research and development of coarse woolen products, has continued its exhibition products, including men's and women's formal fabrics. Men's fabrics are mainly leisure suit fabrics and trousers. Women's fabrics are mainly overcoat fabrics, which include raw materials such as rabbit hair, cashmere, camel hair, Tencel and modal.

Chen Wenlei, manager of the foreign trade department of the company, said that after continuous innovation and improvement, these have become the fist products of the company and widely recognized by the market.

According to the introduction, the new aromatic products have 40% export and 60% domestic sales. In recent years, the company's marketing strategy is gradually tilting to domestic sales.

Speaking of the biggest advantage of new aromatization products, Chen Wenlei said, "exclusive supply" is the best voice for enterprises to give products. "A lot of products are only done by us, and we only do it for one customer, not to overdo the products, which has gained the trust of many customers".

In addition, the company's innovative ability has also added a winning chip to its products: 300~400 new men's wear fabrics are launched every year, while the color and pattern of women's clothing are changing. They are more inclined to make high added value and no running volume. At present, new 80~100 women's fabric products are launched every year.

The key word of Xin Fang Textile Group is "differentiation".

Chen Wenlei said that at present, many domestic wool textile enterprises are doing well, but most of them are mainly worsted products, and the new ones are mainly made of woollen women's wear fabrics and semi worsted men's fabrics, forming a difference with the worsted enterprises.

At present, the development capacity, quality and service of the new fragrance are among the top of the domestic coarse wool enterprises. The production capacity and output are the first in the country, and are firmly in the leading position in the same industry.

At the same time, the new products are in the middle and high grade line. Downstream customers, men's wear 123 line brands are involved, many are through agents.

Chen Wenlei said that at present, the company's sales volume has reached capacity, showing saturation, and therefore more cautious in the choice of new customers.

"Of course, compared with some world-famous Chinese fabric enterprises, there are still some gaps in the new Fang textile industry."

Chen Wenlei said, "finding the gap is the driving force.

In recent years, our concept has been updated step by step, although there is still a certain gap in corporate culture, it also shows that there is great room for development of new fragrance.

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Jiangsu Zhen Yang domestic market has become the focus of development

As the development base of knitted fur products, the national fabric production base and the national textile product development center, Jiangsu Zhen Yang Group has been vigorously promoting independent innovation, has a number of patented products, has developed more than 50 new products every year, and new products have achieved 80% benefits. At present, the group has 17 patent products, and is recognized by the textile industry association as one of the first 49 textile technology enterprises in 2.3 of the national textile industry.

For the overall situation in 2012, Shen Jiabing, executive vice president of Jiangsu Zhen Yang Group, believes that the overall market environment in 2012 may be basically the same as that in 2011, but "the first half of 2012 will not be as good as that in the first half of 2011, and the second half of 2012 will not be so bad in the second half of the year".

The Beijing exhibition, Jiangsu Zhen Yang will bring a batch of new products with new materials, new flowers and new styles. In promoting these products, we should also do some appropriate promotion in terms of environmental protection and functional concepts.

Zhen Yang Group's focus this year is to open up the domestic market. For this reason, scientific and technical personnel and marketers have organized in-depth research on this year's market, looking forward to reaching more customers through the Beijing fabric exhibition, especially the customers in northern China.

Shen Jiabing said that as for the market, as an intermediate product, the channel of fabric innovation is relatively narrow, and the most direct effect since a long time comes from the direct meeting of production and marketing. Therefore, "now we need to find more platforms to achieve a certain promotion effect".