Lining Will Regard Children'S Sportswear As The Key Development Direction In The Future.

"Lining's children's brand licensing news conference" was recently held in Beijing's Lining park. As a representative of China's leading international sporting goods company, Lining group will be children. motion Market business as the key direction of development in the future, vigorously support. In the next ten years, Lining group will exclusively authorize the brand of Lining to Tianjin wide cat children's Articles Co., Ltd., to run all kinds of children's articles. At the press conference, Lining's children's clothing not only released a brand new logo, but also announced the development plan for the next 5-10 years. The move shows the determination of Lining brand to play its role in the field of children's sports, and finally becomes the determination of one of the leading brands in China's children's products industry.

Since 2010, Lining group began to set foot in the field of children's wear. After nearly three years of unremitting efforts, Lining has not only provided many high-quality products for the market, but also has accumulated rich experience in the field of children's wear. Now, Lining's children's wear will start out with a brand new image commitment to provide the best quality children's sports products to the club. Lining group's Tianjin wide cat children's products Co., Ltd. will be solely responsible for the independent operation of Lining children's products business in the future.

At the press conference, Lining group authorized Tianjin wide cat Children Products Co., Ltd., since January 1, 2013, it has exclusive rights to operate Lining children's wear products, including clothing, shoes, accessories and other children's products of the whole category. Wide kitten emphasizes pragmatism, honesty and win win. It integrates R & D, design, production and sales, and manages children's products independently under the management of Lining group. The new management team of the new kitten is shining on the press conference, managing, researching, developing, designing, marketing channels and markets. The new team of wide cat has rich industry experience, rigorous work attitude and pragmatic style, laying a solid foundation for the future development of Lining's children's clothing.

In the next 5-10 years, Lining Children's wear We will focus on caring for the safety and healthy growth of children's sports, providing sports products for children aged 5-12, and enabling children to have a safer and more secure sports environment. The products will be truly consumer oriented. Starting from the real needs of parents and children, we will not only provide sports products, but also integrate and innovate in children's clothing fields, stimulate children's enthusiasm for sports, protect children's sports process, and provide better sports experience for children. Lining's children's brand products include different series. The professional series will focus on the production of sports protection technology products, mainly for children's physical education, sports meeting, etc. sports life series will focus on the production of children's safety basic products, will be applicable to extracurricular activities, play and other daily activities; and research and development, design, production, sales as one of the business mode will effectively guarantee the quality of products. The new Lining children's wear logo, in addition to the use of Lining's own logo, colorful, full of children's interesting KIDS also shows Lining's children's cute and childlike product characteristics.

As an important part of Lining's brand family, the children's sports market will be one of the new business development directions of the Lining group in the future. It is also one of the key support groups. Lining group said it will support three parts from professional resources, management resources and equipment and hardware. In the near future, the quality resources and patented technology of Lining brand in research and design will soon be applied to children's sports category. Meanwhile, the athletes and international competitions supported by Lining brand will also have the opportunity to walk to children, so that everyone can feel the movement, love sports and add more color to the children's sports life. Lining, general manager of Tianjin wide children's products Co., Ltd., Chen Xin, said: "Lining's children's clothing is ready to produce professional, innovative, safe and comfortable products for children in the future." Chen Xin also said that Lining's children's wear will be a platform for all sectors of society to develop together, and it is a common share between Lining and consumers and partners. brand 。 In June this year, the new concept of 2013 spring and summer products ordering will be held. The brand new shop image and the new channel mode will also meet with you in the second half of the year. The brand new Lining children's dress is looking forward to the attention and support from all walks of life.

Lining regards the children's sports market as the key development direction in the future.