The "Wonderful" Lady And Her Wonderful Lady Dress

It may be influenced by the whole family members' business.

Gu Zheng Hong, a finance major, once worked in finance, advertising, clothing export and other enterprises after graduating from university. During this period, she intends to accumulate knowledge for entrepreneurship.

After 2002, Gu Zhenghong opened a cafe and a handmade chocolate store.

The two attempt to start a business is Gu Zhenghong's search for a real career. She has been looking for good opportunities and projects.

"Every process is a process of growth.

Later, the cooperation with Disney made me clear the direction of development.

My wife and I have worked in a clothing company, and have always been very interested in the clothing industry. Especially after they have children, they will pay more attention to their needs.

Almost every year in March, I went to Beijing to attend the International Clothing Fair. I carried out brand comparison, widened my train of thought, and searched for information sources.

The popularity of Disney products in China is very large. Since 2005, I began to understand and study it, and also formed my own business ideas.

Based on previous research and preparation, Gu Zhenghong and Disney signed on the spot at the Beijing International Clothing Fair held in March 2007, and successfully became the two general agent of Shandong's brand clothing, Disney's Lion King and Marie.

"Disney has many brands. I chose Lion King and Marie cat because the two brands were in the pioneering stage in China and could get better policies from headquarters."

Gu Zhenghong has a clear idea of his own business.

This time, Gu Zhenghong succeeded again, and she developed more than 30 franchises in Shandong.

More importantly, she learned a lot, such as the market expansion of animation derivatives, the mode of franchise cooperation and so on.

"In 2009, I think I can go to another level, because the mode of animation derivatives is very good in China, from products, to brand to service, these three elements are stepping up step by step."

The choice of brands is more prudent. Gu Zhenghong inspected many anime cartoon brands and finally turned his eyes to the 40 year old British brand MR.MEN and LITTLEMISS.

Speaking of the reasons for choosing this brand, Gu Zhenghong said: "first, the MR.MEN&LITTLEMISS brand has historical background and brand culture connotation. It has a high reputation in the world. By 2010, it has created 85 wonderful young ladies, who are of different personalities.

Second, the brand is a blank in the Chinese market. At that time, the brand wanted to enter the Chinese market, and I could get preferential support policies. Not only did I get the authorization of 85 characters at once, but the British creative team will continue to provide us with new trends, new characters and story plots.

By the end of 2010, Qingdao

With authorization, the challenge really begins.

The brand positioning and development mode of MR.MEN&LITTLE MISS abroad is different from that of China.

For a new brand, the difficulty and workload of promotion in the early stage are very large.

"Entrepreneurship is certainly not smooth sailing. The two most powerful word is persistence. We must actively solve problems when faced with difficulties.

Do not give up, do not complain, do not wait.

In 2011, Gu Zhenghong, who was chosen as the leader of Qingdao business leaders, started again.

The development plan and mode, the company relocation and team expansion, the development and production of hundreds of garments, all are pushing forward the product to suit the characteristics of Chinese children, and conform to the British brand concept and style. Product planning, design, fabric selection, initial sample, repeated proofing to big goods, every link must be approved by the British headquarters.

In March, the first batch of hundred sample clothing was arranged in the display room.

In July 1st, the first store opened in Qingdao BELLE Plaza, and a new concept of "children's living hall" appeared.

Up to now, the country has opened more than 20 franchise stores.

Gu Zhenghong positioned Mr. Qi's Miss Miao clothing as the middle end consumer brand, and imported some high-end products to meet the needs of high-end customers.

Gu Zhenghong and her design team will be curious.

I want to give Mr. Qi the wonderful Miss dress.

For example, domestic

For the brand franchise format, Gu Zhenghong has his own understanding.

"I position the company as a brand management company, not a clothing manufacturer.

Instead of giving the franchisee a profitable product, he should sell them a way to start a business, and let him know how to run a good shop from thought to action.

It is precisely because Gu Zhenghong is coming from the franchisee, she knows what the franchisees need most.

Therefore, from the site selection, opening up to operation, and even to the ratio of goods display and distribution, her team will try their best to help franchisees.

The brand of Mr. Qi, who has just moved to the Chinese market, has come to the forefront.

In March of this year, Gu Zhenghong will take her "wonderful" costume to Beijing to attend the fair and formally face the national investment.

She said that the four venture was a growth in every step. Now she has defined her direction of development, that is, responsible for making a children's product. She will continue to walk in this industry, make small businesses into big enterprises, and eventually create her own children's clothing brand.