Britain'S Luxury Brand, Agash, Will Face Bankruptcy.

According to Reuters news: the famous British luxury clothing brand, "agsai Dan", formally entered the bankruptcy protection process today, and became another bankrupt because of the collapse of sales volume.

It is from London, England, founded by John Ameri in 1851, and is currently the designer: Mike Herz (Michael Herz) + Graeme Fiedler (Graeme Fidler).

The company is headquartered in London, England.

Its products include women's wear, men's wear, accessories, handbags, umbrellas, hats, scarves and small leather products.

As one of the most luxurious brands in the UK, it is the first choice of the British royal family. Its elegance and elegance require age to show its connotation. It is a classic brand of people over the age of 30.

Brand story:

The development process of it is just in the era of frequent wars.

In 1854, when the United Kingdom met Russia, the coat made of the unique cloth made by Ya Shi Dan became an important equipment for the British against Russia's bad weather.

Legend has it that the coat itself is dull grey, and helps a team of British soldiers escape from Russian positions.

The name of it is from the fashion stage to the battlefield, and it plays an important role in the two World War.

After World War II, the military uniform with the shoulder straps and brass buckles waist was gradually becoming the new favorite of movie stars at that time.

Around 60s, young, fashionable knee length men's raincoats became popular all over the world, with one hand in the celebrity circles.

Royal customers are quite important customers for any British brand.

The lucky brand was lucky enough to get the favor of Edward VII and Prince Welsh. They ordered the overcoat and the wind from this magic waterproof cloth.

In 1897, the company won his first royal prize, and at least five times obtained a royal charter to serve the royal family.

In the first 50 years,

It is very interesting that when Catherine, the designer of Paris, first presented her work in 1989, the Figaro newspaper commented: "Britain can produce fashion besides cashmere sweaters and raincoats."

From this point of view, when a foreigner refers to the British style, it usually refers to the perfect British style brand, such as the younger, rather than the current designer.

It can be seen that it represents the traditional image of Britain.

R & D design capability:

His achievements in fabric are very significant. The fabric is novel and has become a major advantage of the brand.

In the 50s of last century, it was an important period for its emphasis on fabric development. In 1955, it used a cotton flashing with flash effect for raincoats. Three years later, the black evening dress made of waterproof wool and hairy wool fabric was awarded the Oscar clothing award. In 1959, it developed and used a rain proof fabric without dry finishing after dry cleaning. It had a strong demand worldwide. In 1985, it mixed wool and mohair for the first time, and produced a black evening coat with the concept of Edward opera opera cloak and waterproof function. It won the Oscar prize in the costume industry at that time.

Today, it is also committed to developing fine and ultra-fine fibers for men's and women's wear.

The classic design of the company is once very popular on the screen of Hollywood. It is a classic example of the "half" collar of the windbreaker.

The men's and women's garments are still in excellent British style tailoring techniques and fabrics, and the products are fitted with the special lattice pattern of the other.

The use of pattern lattices is the tradition of the younger, which is loved by the people who pursue the elegant style. The traditional dubbed style windbreaker is the most typical classic.

In the past more than 100 years, its male and female costumes have maintained their classical image and traditional English style. They also focus on tailoring, contour, material and detail design. The most important feature is the use of House Label-Club Check apricot, blue and wine red mixed pattern.

Today, the brand range has extended to clothing and accessories for men and women, and the price is high.

After 1986, she has launched a full range of women's wear series.

Accessories include: handbags, umbrellas, hats, scarves, small leather products, etc.

YGM trade has recently clarified reports that Aquascutum Limited may be bankrupt. Its bankruptcy may not have any impact on the existing Aquascutum brand operation of the group, or will further expand its ownership of the global Aquascutum brand.

The group is currently discussing the possibility of acquiring Aquascutum brand outside Asia, but it is not necessarily carried out.

In 2009, the group completed the acquisition of "Aquascutum" 42 Asian regional intellectual property rights registered and non registered trademarks and signs to Aquascutum Limited.