World Fashion Capital New York 2020 Plan

The report first looked at the status of New York in the US and world fashion industry. New York is the center of design, media and marketing in the United States, and 900 brands will be based in New York.

New York is the largest clothing retailing market in the United States, with sales of $15 billion and revenue of $768 million.

New York is also the largest wholesale clothing store in the United States, accounting for 27% of the total in the United States.

Every year, 75 exhibitions and thousands of Showroom attract 578 thousand buyers to purchase.

More importantly, the 500 activities in the two quarter of New York fashion year on Monday will attract 232 thousand professionals to generate 532 million dollars in consumption directly, and the annual economic benefits will reach US $865 million.

The second part of the report examines the future trend of the fashion industry: the polarization of consumption, the rise of high and low price products, and the squeeze of mid-range products.

The sales of intermediate department stores in the United States shrink by 4% annually, and the American apparel industry has dropped by 2% annually, which has a negative impact on the Department Store dominated New York fashion industry.

However, growth in emerging markets will offset this situation, especially in the BRICs.

The growth rate of teenagers and cowboy brands and fast fashion brands from Losangeles is much faster than that of traditional brands.

Department stores have launched more private brand products, and many wholesalers have begun to build their own retail stores.

The growth rate of online shopping is around 9-11%, and is expected to take up by 2020.

Based on the above two parts of the current situation and trend of research, the report finally put forward six future initiatives:

1, attract students from all over the world to start their careers in New York. For this reason, well-known industry experts are invited to give lectures for students. Last year was Derek Lam.

2, invite senior officials of 12 enterprises to communicate face-to-face with students and enter the company to visit and understand.

3, train a new generation of management talents and accelerate their growth through various educational means.

4. The training of designers' business thinking. This course is provided by New York Fashion Institute.

5, regular temporary shops sell products of cutting-edge designer brands.

6, set up production funds for the cutting-edge.

In addition, there are two work that has already been carried out. One is the introduction of various fashion resources in New York by NYCfashioninfo.com, and the other is the CFDA American Institute of fashion designers providing 2 years of low rent studios to support their development for 12 cutting-edge designers.

Looking at this report so carefully, it is because we know that both Tudor and Mandu are striving to become the fashion capital of the world, and have made many plans, but still feel empty or not.

New York can be a stone of other hills.