Thinking About The Development Of Chinese Brand From The Popularity Of Foreign Brands In China

Italy Europe Union News Agency 19 issued a comment that China's brand needs to go to the world, but also needs the recognition of the Chinese people.

We need to take a deep heart to understand why foreign brands will continue to grow in China and learn to create their own ethnic groups.

The excerpts are as follows:

In the 30 years since China's reform and opening up, Chinese people have created countless miracles and brands. At the same time, when Chinese brands are walking in Europe and America and even the world, why do Chinese people prefer foreign brands when they choose commodities? Is it just a fashion pursuit and comparison?

In fact, it is not always true.

By chance, I was invited to visit the 2012 autumn winter fashion conference in Shanghai.

After watching a fashion show, suddenly understand why foreign brands will continue to be popular in China, and the reasons why domestic brands are struggling in front of Chinese people.

In particular, there is a new interpretation and understanding of Chinese people's persistent pursuit of foreign brands.

The author and friends rushed to the fashion show and began to feel some excitement.

At best, look at handsome men and beautiful women wearing beautiful costumes and walking around on T platform. There are two kinds of TV shows.

So monotonous repetition, what is there to see?

The 2012 autumn and winter fashion conference in Shanghai is worthy of being an exhibition of international famous brands. Various world-class brands come in alternately, attracting a lot of cheers.

When the model was dressed in "Santi", it was a constant applause.

According to insiders, "the other" is a costumes for high-end people. A boutique price is as high as 500 thousand yuan, and orders must wait for the first half of the year.

Is that too exaggerated?

Lights, music, mist, models, sitting at T, I was intoxicated by the heavy fashion show and attracted by some strange landscapes around me.

When I was immersed in my own worries, my friend handed me some information about the products of Italy noble brand zenobi, which was released by the show.

I saw that it was more expensive than ordinary art books, and finally understood everything.

Why are foreign brands so popular and valuable? They are their product makers, generation after generation.

Although Chinese enterprises also want to build their own brands, we have to admit that the commodities of Chinese enterprises are somewhat too commercial and lack of personality beauty and national culture.

Every nation and every enterprise has its own personality. Only in this culture and personality can it be the most perfect product.

Brand is not supported by slogans and propaganda. Brand is not "thinking" but can be "accomplished" immediately. It is achieved through a bit of cultural thinking creation and perfect details.

China's brand needs to go to the world and needs the recognition of the Chinese people. We need to take a deep heart to understand why the foreign brands will continue to be popular in China and learn to create a brand culture with their own national characteristics, so as to enhance the cultural taste of the products and really let China's brands enter the world's top brands.