The Originality Of Marni Design For Italy'S First-Line Brand

element

They are all put on clothing, attracting eyes with concise outline, rich colors and patterns.

Last year, the newly opened Marni flagship store in Sanlitun, Beijing, used a backlit glass display platform and combined with the geometric elements highlighted by the brand. Even models used fiberglass materials.

This brand, which has been born for less than 20 years, has grown up at a rocket speed and ranks among the women's garments in Italy.

As a designer brand without a "professional background" and just a fashion lover, its bright colors, patterns, prints and bohemian designs, as well as the bold application and innovation of new materials, reflect the interpretation of this era to a certain extent through the compromise of brand names in Consuelo Castiglioni.

Design is more famous than fabric.

I'm afraid not even Consuelo Castiglioni herself thought that Marni with 18 of its age could be "quick" as the big name and enter the ranks of the famous international fashion brands.

Some people joked that the birth of Marni is more like a story of "family interest and artistic creation and success." the brand created by the wife of the Castiglioni family successor of the old fur supplier in Italy has become the biggest rocker of the Castiglioni family in the end. To some extent, it also shows that design is indeed more profitable than Qian Shu.

To some extent, the creation of Marni has a lot of gambling characteristics. The Consuelo Castiglioni married to fur supplier has enough money and fabrics to design "clothes that you want to wear" without the professional design basis.

She puts all kinds of interesting elements on clothing, attracting the eyeballs with concise outline, rich colors and patterns.

Instead of saying that Marni's success is largely due to luck, it is better to say that designers are more accurate in their avant-garde and indifferent spirit.

From the original "design only clothes that you want to wear" to "design for different brands of Mashup", Marni's design concept has been advanced enough to match modern people's appeal for clothes.

Marni has the "eclecticism" that the designer insists on. The rich color, the characteristic printing, and the essential geometric pattern are all designed by the designer Consuelo Castiglioni. They are rearranged and combined into another language. They are neither innovative nor conservative. They are neither too boring nor too exaggerated, interesting and modern.

"Women buy Marni clothes for their own comfort, not to tempt men."

When the fashion market is full of fashionable tight skirts and hot pants, Marni's fashionable clothes undoubtedly give people more choices.

The most frequent loose waist tunic, sports elements, and a very large Necklace adornment make Marni not only easy to wear, but also match with brands like Miu Miu and Prada.

In contrast to the level created by rich colors and patterns, even the wave point works of "wave point Queen" Wakubo Rei are mediocre. It is not difficult for fashion girls to understand Marni's feelings of "having to love".

{page_break}

A maverick temperament

Compared with design boldness, Marni brand people have always emphasized that their brand is "very".

In March this year, the Marni at H&M series of global synchronous sales, let low-key Marni overnight.

Although the series of Marni at H&M is not sold out like the opening of the Versace series, but from the lively colorful colors, the layers of full pleat skirt, dress, trousers and jacquard knitted sweater, jewelry, shoes, handbags and scarves and so on are created. Most of them are sold out after hours of opening the door. "Especially jewelry is quickly stolen," said sales staff of Xidan Joy City H&M.

Marni is good at attracting eyeballs with simple outline, rich colors and patterns. The spring and summer Marni of 2012 is very similar to the Marni at H&M series sold in March this year. It takes breakpoints, splicing, twill design and geometric patterns as breakthroughs in the new season, and the colors are mostly pink, yellow, green and so on.