"Near The Famous Brand" Wind Tide &Nbsp; Clothing Custom Industry New Tactics.

Spend thousands of dollars to buy a brand clothing in the market, which is not really a "pull wind" thing for some fashionable women.

They have N reasons to refute your practice: is such a dress really in line with your body? Are you comfortable? If the style is really OK, will it become the easiest "bump shirt" in the twinkling of an eye?

So, what is the best way to do that? Their choice is to go.

Proofing

Aiming at "brother",

"Nine posture", "Ya Ying" and "amash"...

What are the famous brands of clothing tailored shops in Shaoxing? What kind of brands do the proofing masters aim at? If you go to the store to inquire, more than 90% will mention "brother", "nine posture", "Yin Ying" and "amash".

The reason is very simple. The customers of these brands are concentrated in the "social elite or backbone people between 40 and 55 years old". This is very suitable for the location of the tailor made shop, so the most common ones in the custom shop are the classic or the best selling styles of these brands.

Since 1998, Miss Wu, who is engaged in garment customization industry, is the boss of "lotus leaf Xuan" clothing custom shop. It belongs to one of the earliest local people in Shaoxing.

Speaking of clothing custom shop now like "

Readers who like to shop online must have a good understanding of Taobao's "exploding money", while the custom made clothing store in Shaoxing has done earlier.

According to Miss Wu, as early as 2000 or so, this trend has already sprung up, but the most popular samples are the "casual", "ancient wood sunset" and "Jiangnan Buyi" and other popular brands at that time. Later, the brands such as "brother", "nine posture" and "elegant jade" appeared slowly. Now some shops can even make popular brands of Annasui, D&G, MaxMara and other European and American first-line brand women's clothing.

Shaoxing's custom clothing store is fast enough to catch money. EP's elegant dress, a spring dress coupe, has been listed in Shaoxing for less than two months, and has been "cloned" in a custom clothing shop across the street.

Management

80% new customers from old customers

Providing inspiration

The boss of custom made clothes shop will not do it.

"The shopkeeper can not make clothes, but look at the shape and the sense of the three dimensions. We must have what kind of clothing the customers are suitable for. When we customize, we should pay attention to what details we need to pay attention to.

Lv Qiaoli said, "next is to follow the trend. It is very important to be careful."

She also does not deny the fact that the clothing custom shop in Shaoxing is imitating the "brand" fashion style. She often goes to several brand stores to steal her fist, so many salesmen in the store have recognized her.

Lv Qiaoli's custom shop has a relatively stable customer base, and some customers and she even have more than 10 years of "friendship".

"About 80% of the new items in the store are provided by the old customers, looking for pictures of brand clothing or buying brand clothing on the Internet. They think the style is good, but some details need me to change them. They will also recommend it to me as a new store."

Lv Qiaoli told reporters that in fact, playing the plate is not easy. Even if a piece of clothing is placed in front of us, it is necessary to make the exact same method. Besides, many styles have only a few simple pictures on their hands, and the proofing and plate making are all based on their own experience and technology.

It is understood that in general, it takes at least 4 to 5 hours for a section to print, and some difficult ones even need two or three days. Details need to be made to customers while improving.

Sometimes customers are not willing to buy clothes, but Lv Qiaoli certainly has no choice.

Therefore, it is not easy to release the bomb.