"Fashion Era" Is Coming To &Nbsp; Ningbo Garment Enterprises Accelerate Pformation And Upgrading.

A new fashion show more than 20 shows in a month.

Over the past few days, Ningbo Shuai tiger children's products Co., Ltd. held a children's clothing ordering society, and held the latest autumn and winter fashion show for children's fashion, attracting various dealers' strong interest.

Not only children's clothing, new men's clothing,

Western-style clothes are also playing fast fashion.

In the traditional impression of people,

In March, Luo Meng group held the "2012 autumn and winter MASTER clothing fashion trend conference", with "carving time" as the theme, Luo Meng deducted its brand new image.

Everyone here found that Luo Meng, a traditional Western-style garment, integrated the fashion design style and introduced new elements such as velvet fabric and blue, wine and red into western suit to make the suit look changeable and fashionable.

Du Youchang, executive general manager of the Luo Meng group, said that Western-style clothes also had "fast fashion" and could not be unchangeable. Luo Meng group would dig deep into the traditional skills of the red gang tailors and make continuous innovations to boldly innovate in the blending of eastern and Western cultures, so that Western-style clothes would be more suitable for fashion personalized needs.

Like Luo Meng, Shan Shan and YOUNGOR are also on the way of fashion.

At the just concluded Beijing international clothing and Accessories Fair in China, the two giants of Ningbo clothing industry, including Shanshan and YOUNGOR, also appeared at the same time. At the same time, "multi brand" was used as a showcase to show the efforts made by the two companies in promoting Ningbo fashion.

The name of the pavilion is "Inn.Fashion", which means "fashion post". It displays the international brands such as smalto, Le Kark, RENOMA and other countries from France and Italy, and its original brand.

In the way of display, Shanshan, with the theme of "integrating multiculturalism and enjoying global fashion", has created a lively urban streetscape with a unique mind. It has moved quietly to the world's major fashion cities, such as Paris, France and Milan, Italy.

Leading audiences across multiple space and time to experience the forefront of popularity.

In addition to these traditional Ningbo tycoons playing "fast fashion", brands such as Taiping bird, GXG, Tonlion, Steve & Vivian, which aim at young people's power, have recently held new fashion show activities, releasing the latest autumn and winter new clothing.

"In recent months, we have received almost every day the invitation and information of clothing enterprises to hold the new fashion conference. As the four brands of Taiping bird, they have launched several fashion publishing activities, which is more than the total number of shows in the past year."

According to Chou Qichao, Minister of the Ningbo Apparel Association's external liaison department, Ningbo garment enterprises have held at least 20 new fashion shows in recent month.

However, it is regrettable to the public that these beautiful activities are basically held in hotels and are not open to the general public.

Ningbo goes to fashion age

Such a large number of new clothing launches have been held in a concentrated manner, which confirms that the clothing industry in Ningbo is on the road of different development.

Zhang Xiaofeng, vice president and Secretary General of Ningbo Garment Association, believes that Ningbo's clothing industry is now heading towards the fashion age, which is in line with the direction of the development of the clothing industry.

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According to the industry personage analysis, since the reform and opening and opening policy, Ningbo installed development roughly experienced three stages since the opening and opening and opening and opening policy period, Ningbo installed development roughly experienced three stages, since the reform and opening and opening and opening up of Ningbo, in the late 70s of last century and opening and opening up, Ningbo installed development roughly experienced three stages, the end of last century 70s was Ningbo installed development initial stage. With the late 70s last century was the initial stage of installation and development period of the last century was the initial stage of the development of loading and development, with the implementation of reform opening and opening policy, with the implementation of reform open and open policy policy, with the implementation of open policy reform and opening policy, Ningbo gradually sprung a group of garment enterprises gradually rose a lot of clothing enterprises between the Yin county and Fenghua, and formed a garment industry gathering area between Yin county and Fenghua, and succession between the Luo County and Fenghua, a spontaneous phase of garment industry lore lock roo llock lore lore lore llock llock Luo Luo Luo lot Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo Luo here is a large number of brands, this stage with the rolling cycle of Ningbo clothing festival, so that the "Ningbo installed" into the rapid development period, and foreign trade docking, the rapid development of export business.

But this stage of Ningbo clothing basically takes orders, and lacks independent design. The development of independent brands is also dominated by factory brand image. At present, the development of Ningbo clothing has entered the "fashion era", this is the third stage.

"Fashion needs self-design, the need for style distribution, the need for franchisees and distributors, the need for perfect product lines and changing styles, and the need to keep up with the global trend.

For the operation mode of traditional clothing in Ningbo, this is a subversive way of operation. It pays attention to the operation of clothing brand, not the technology of clothing production. "

Zhang Xiaofeng said, "this is also in line with the direction of industrial development, in line with the needs of pformation and upgrading."

Now in Ningbo's clothing enterprises, men's wear, women's wear and children's clothing enterprises have embarked on the "fashion road" and have gone to brand management. Taiping bird and GXG have successfully embarked on this road of development. Whether YOUNGOR's brand strategy or Shanshan's "multi brand, internationalized" strategy, or the "fast fashion" slogan of Roman's "western style clothes" also shows that Ningbo clothing is heading for "fashion era".

Promoting Ningbo to become a fashion publishing city in China

A large number of garment enterprises have convened a new fashion conference, but Ningbo has not become fashionable and romantic.

Ningbo is far from a fashionable city or a fashionable city.

This uncomprehensible topic is also troubling Ningbo's fashion industry.

In view of this, Li Qiming, vice president of Shanshan Group, believes that if a city wants to become a fashion publishing City, it must first have a considerable number of influential brands, which can attract the attention of the neighboring countries and even the whole country and the whole world. The new fashions released by the clothing brand of this city can attract peers, purchasers and dealers from other regions to come to see, appreciate and approve this style, which can become the trend of the future.

On this basis, the city of fashion publishing should have a group of influential designers, authoritative universities and well-developed fashion manufacturing industries.

Combined with these conditions, Zhang Xiaofeng, Secretary General of the Ningbo clothing association, thinks that from the perspective of several major clothing producing cities in China, Guangdong, Shenzhen, Fujian Jinjiang, Zhejiang Hangzhou, Wenzhou, Ningbo and Shanghai all have the trend of fashion enterprises developing towards fashion. There are fashion brands emerging. These cities are expected to become the fashion publishing cities in China.

Ningbo now has GXG, Taiping bird, Tonlion and F4, Steve & Vivian, Shanshan, such as smalto, S2 and other urban fashion brands, YOUNGOR has GY, especially GXG, Taiping bird in the country's major shopping malls sales accounted for the top 5, the development momentum is very good.

It should be said that Ningbo also hopes to become a fashion publishing City, but it also depends on the emergence of new brands and the continuous efforts of fashion operation teams.

"To have a brand tier, to achieve full coverage of men's clothing, women's wear and children's clothing, and constantly introduce new brands and new fashions, has a greater and greater impact, so as to create a fashion publishing city."

Zhang Xiaofeng said.

However, in the international fashion capital of Milan and Paris, outdoor fashion shows can also be met frequently.

But rarely appeared on the streets of Ningbo.

In this regard, Zhang Xiaofeng said that the outdoor fashion show is entirely feasible, the Ningbo clothing association has considered this.

Perhaps in the near future, Tianyi Plaza, harmony Avenue, old the Bund, Sanjiang port and international convention and Exhibition Center will probably become a good place for ordinary citizens in Ningbo to appreciate fashion.

This is undoubtedly a "free fashion" for Ningbo residents.

Lack of talent in Fashion Management

Talent is always a bottleneck for the development of an industry.

The fashion industry in Ningbo is also troubled by the shortage of talents in the fashion era.

"We have a lot of people who know fashion design, know fashion and know how to purchase and supply and sell. Sometimes they pay high prices and do not have a fashion brand operation manager."

Li Qiming, vice president of Shanshan Group, was worried about this.

The fashion brand GXG is about to introduce women's wear and children's clothing. Its operators have been excavated from other clothing companies in Ningbo.

"People who are proficient in fashion brand operations in Ningbo may add up to less than 50 people.

It is estimated that only one table can really stir up a big beam.

The annual salary of such talents is between 500 thousand ~100 yuan, but very few competent people.

Zhang Xiaofeng said, "schools are not able to cultivate this kind of compound talents. Only by focusing on talents in practice can enterprises make the talents who have fashionable smell and know how to integrate and dispatch."