Blindly "Worshipping Foreign Elements" Is Killing The Positive Energy Of Chinese Fashion.

The senior custom of men's wear is no longer a topic in foreign brands. Local brands are just beginning.

The rapid development of the garment industry has brought thousands of tailoring shops to a close. However, with the formation of new social strata, luxurious lifestyles have become fashionable.

Custom tailored suits are called "bespoke" by the British, for gentlemen, a set of "Bespoke Tailoring" (customized).

It's not surprising that the first local brand to set foot in the tailor made is seven wolves. It's not surprising that people who have hearts and minds should have seen that the seven wolves carried out ad placement quietly in the hot love story of Beijing. The reason is quiet. This implantation is a bit too invisible.

The love story of Beijing is a TV play invested by Huayi Brothers. Zhou Shaoxiong and Wang Zhongjun, chairman of the seven wolves, have a personal relationship. At present, Huayi is the most centralized brokerage company in the mainland China's male stars. By leveraging the appeal of these male stars, it is a shortcut to enhance the brand image.

In 2010, the seven wolves put forward the concept of "fame hall", and publicize the brand culture through the star's packaging in different fields such as culture, art and so on.

The latest Beijing International

Zhou Shaoxiong thinks the difference between domestic brand and international brand is very small.

"Our designer team has been an international team, and now the design director has worked in Armani in Italy, and the fabric is also selected from the first-line brand."

"Like" 1942 "at the same time invited two Oscar movie king, but not you can use Oscar movie king's movie to be able to go global. If this business mode is so simple, we simply invite famous American stars to filming, not globalization.

I think the biggest problem is brand influence and channel capability.

Wang Zhongjun believes that Chinese films are interlinked with the crux of the development of Chinese fashion.

Before globalization, the biggest problem faced by local enterprises is how to gain greater recognition in the mainland.

And how to test whether the experiment is successful or not can only be regarded as the real hope of Chinese fashion, like many successful people like Wang Zhongjun, who wear western style clothes in public.