Can The Market Of Spring Shoes Stand The Test Of Heaven?
To sell shoes is to eat.
Affected by the weather, this year's
Spring shoes
Basically, it has become a stock, so that manufacturers will have to advance the autumn order. From the middle of March, the manufacturers' ordering will be held in succession to ensure the normal production of shoe factories.
In the first half of March, a reporter visited the main business circles in Wenzhou. The survey found that the spring shoes, which appeared in the face of dazzling array of shoes, showed considerable rationality. The new ones had fewer people, and the winter shoes with a discount were more attractive.
This has nothing to do with the rise in prices and weakness in consumption in recent years.
In the face of such a difficult situation, how many worries are there in shoe market?
However, anyway, we should continue to do so.
First, discount war.
In the spring of 2012, sales promotion was more violent than in previous years.
In the southern city, shoes for the first time appeared in three seasons.
Winter boots two fold, new spring single five folded, sandals have not yet arrived in season, the brand has been resorted to twenty percent off banner.
Two, of course, there are also some hardliners.
Unlike most businesses, some high-end brands are quite calm.
I didn't hear the full street discount, but I remained calm.
Brand building in the early years has become a way to seek brand value in a depressed market.
Three, the window, that is called beautiful!
Passenger flow is the lifeblood of shops.
How to attract passenger flow has become a problem that businesses have to ponder over during this period. Every season, it is essential to make moves and dress up windows to attract consumers.
Four, color, how a "gorgeous" word is good!
In the doldrums, only bright colors can stimulate nerves and attract admiration.
This year, bright and bold colors are popular, and all kinds of colors are intertwined. Businesses hope consumers can return to sensory stimulation, and let emotion dominate rationality and boldly consume.
Five, hate the sky high strong regression
Paris's new observer has put forward an interesting fashion Psychology: the skirt is longer and the stock market is falling.
Under the influence of the weak market economy in recent years, the collocation between ankle length skirts and hate Tiens has returned strongly, and businesses have seized the opportunity to introduce various high-heeled shoes to dote on female consumers.
Worry is a lot. The road is going to continue.
Shoe Market
It has always been a battlefield without gunpowder.
This year's tragedy of spring shoes is a test for enterprises. It tests the forecast of the weather, the control of the environment, the view of the trend, the pursuit of fashion and the assurance of people's hearts.
This summer is very long. The fish mouth is crazy. Have you caught it?
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