To Enter E-Commerce, Punt Has A Long Way To Go.

With the rapid development of e-commerce, more and more shoe and clothing enterprises in Quanzhou are involved in e-commerce. Include Anta , XTEP Among them, well-known traditional shoes and clothing enterprises have stepped into the field of e-commerce, and have grown into e-commerce leaders in the footwear industry in a relatively short time. As a famous sporting goods company in Quanzhou, Fujian. Bond Shoes and Garments Co., Ltd. has officially entered the online shopping market since 2012. This time, in the online shopping market, using network resources to let more consumers understand bond shoes and shoes, understand bond, convey the brand concept of "bond, shoes and clothing" brand "freedom, personality, fashion, sunshine".

Punt shoes and clothing is China sports goods brand enterprise, mainly develops, designs, manufactures and sells the sports leisure shoe clothing enterprise as a body. It is in the field of Chinese sports shoes. ISO9001 The international quality management system certification is one of the few enterprises. Sales network covering the whole country, as of 2011, a total of 25 million consumers wear (Bang) sports shoes. In developing the online shopping market, bond has a large offline market, integrating the advantages of brand and capital under the line to integrate into the field of e-commerce, and achieve rapid development. And various measures are introduced.

　　 Big platform for brand extension

Through the third party platform, we can collect the first-hand information of the online retail terminal for brand and product design. At the beginning of this year, Delgado hired a group of domestic excellent designers to develop and set up retail outlets for the Internet, and to grasp the brand concept of the market through the network sale to the users.

　　 Online distribution protection

Network distribution shows an unparalleled advantage: completely breaking the geographical restrictions, without considering the risks such as regional and investment, as well as the cost of storefront fees and inventory costs, and so on, the introduction of the global net commerce quota franchise system, the absorption of high-quality network operators, the win win of the Internet market, the protection of brand competitiveness, so that agents can enjoy the benefits of the agent brand.

The introduction of the network special supply series, in the form of formation and line difference, avoid line line product line confusion, and products before the distribution of ten online shopping quality inspection, to minimize the reduction rate, reduce the network distribution operation cost.

Business support policies, awards at different levels, and even the support of products, funds and other entities under the wired shop, to achieve online and offline integration of bonnet running shoes, leisure shoes and sports shoes.

With the growing maturity of online shopping, the scale of online shopping has expanded rapidly. More and more brand enterprises are trying to expand the online shopping market and establish online sales channels. This is also a traditional production enterprise like Fujian's punt shoes and garments. In the field of e-commerce, how to adjust the production structure and the effective allocation of enterprise resources need to be perfected and changed in terms of business mode and production organization form.