Shaanxi Yulin Tries Its Best To Build Wool Garment Industry Chain

In February this year, the "12th Five-Year plan" of the western development approved by the State Council for the first time will be the modern Xi'an of Shaanxi.

The park is included in key construction.

Under the guidance of the state and industry's vigorous advocacy of the gradient shift of the clothing industry to the central and western regions, Shaanxi has ushered in a good opportunity for development.

fashion

In order to meet the needs of the market, the Shaanxi sheep boss clothing Limited by Share Ltd has invested a large amount of funds in joint research and development products with universities, tackled wool anti cold clothing technology, design and other projects, and has been strongly supported by the local government.

At the twentieth China International Clothing and accessories fair, the eldest brother also carried out the cooperation with Xi'an Polytechnic University.

The Western garment industry, led by sheep boss, has gone out of its own way.

Government investment to build wool garment industry chain

Chen Huian, executive director of the China clothing association and executive vice president and Secretary General of Shaanxi garment industry association, told reporters: "Shaanxi has always been a big province of garment industry. However, how to make the garment industry bigger and stronger is worth thinking about all Shaanxi costumes.

Using the advantages of geography and personnel costs to fight price war is not a permanent solution. Only by making our own characteristics and having the core advantages of independent products can we take pride in it.

Among them, the wool cold proof clothing is Shaanxi.

One of its own superior products.

In recent years, with the development of leading industries such as sheep boss, the wool cold proof clothing industry has been increasingly concerned by government departments, industry associations, distributors, consumers and so on.

In 2011 alone, the Shaanxi provincial government invested 29 million 300 thousand yuan in upgrading and upgrading the garment industry, which led to the completion of 1 billion 200 million yuan related projects and laid a solid foundation for the further development of Shaanxi's garment industry.

This year, the government plans to invest more capital, industrial land and preferential policies to support and encourage the industry, especially the development of the distinctive wool cold proof clothing industry.

The garment industry association of Shaanxi has also set up an industry Specialized Committee and other institutions to hold the first China wool anti cold clothing Summit Forum to explore topics related to industry development and regional economic coordination, and plan to integrate industrial resources with leading enterprises such as sheep boss so as to establish a cluster base for wool cashmere industry and create a wool garment industry chain.

Yulin's "bad money" is only a circular economy.

"Yulin is now" not bad money ", but the existing resources of coal, oil, natural gas and other resources have always been completed, but the wool resources are renewable, said Feng Jie, director of the Bureau of industry and Commerce in Yulin, Shaanxi.

Therefore, the local government attaches great importance to the development of the textile and garment industry.

Speaking of wool anti cold clothing, this is a cold proof product developed by the people of Yulin at the end of the last century, using local wool materials and processing advantages. When the thermal products only have cotton padded clothes and military overcoats, the wool cold proof clothing has become popular all over the country for its advantages of warmth and lightness.

However, due to the impact of the subsequent down jacket, coupled with the limitations of the state-owned enterprise system, the promotion way is relatively backward, and the marketing concept is weak, making the market of wool cold proof clothing smaller and smaller.

In order to guide the local wool anti cold clothing industry to develop better, the Yulin government has organized a lot of manpower and material resources to conduct research on the industry, and plans to introduce corresponding preferential policies, such as carrying out the planning of the Industrial Park: the urban industrial park with light industry as the main industry. In order to foster the wool cold proof clothing industry, the hatching area of small and medium-sized enterprises will occupy 2 square kilometers. In the future, Yulin will cooperate with Hengshan county government to further expand the wool cold clothing industrial park.

In addition, the Yulin municipal government also plans to make a rewarding subsidy to the enterprises with relatively large investment, a certain amount of output value and a mature brand, so as to make the industry bigger and stronger.

{page_break}

It is also fashionable to keep warm from warm sheep to beautiful sheep.

"Before, the wool cold proof clothing is a" warm sheep ", wholeheartedly let the consumer warm.

As the wool cold clothing is always worn inside, fashion elements are not taken seriously.

In fact, the wool cold proof clothing can be made into "beautiful sheep and goat", which is lighter, soft and warm, and integrates more fashionable elements, and also can machine wash.

Therefore, compared with other winter clothes, the wool winter clothes can have more fabric choices.

It is known that although it is very light, the effect of heat preservation is comparable to that of down garments.

Jiang Ye believes that the traditional market for wool and winter clothing will expand further.

In the future, the fashionable crowd of 20 years old, -40 years old, will become the main consumer market of fashionable wool anti cold clothing.

And in many cities in winter, the fashion of wool cold clothing will be blown.

For the price, Jiang ye said: "wool products have always been undervalued and should be respected.

As a high-end new and new human thin winter coat, the basic price of wool anti cold clothing will be about 30% higher than that of the brand down garment, and the price of the product with high-end imported wool is likely to be 50% higher.

A hundred million enterprises should be listed companies and centenary enterprises.

Chen Huian finally said that for the development of the industry, the growth and promotion of the leading enterprises is essential. For the sheep boss, there are four innovations that need to be done: first, the brand product innovation, the development of leisure, fashion, high-end brand wear and wool cold protection clothing; two, sales ideas innovation, changing the situation that the sales volume of the off-season products has dropped substantially, developing more matching four seasons clothing styles; three, innovating the sales channels, establishing more brand stores, holding the initiative in their own hands; four, mechanism innovation, forming a standardized shareholding system.

Ultimately, billion enterprises, listed companies and Centennial enterprises.

Jiang ye also said: "the sheep boss has been working hard as a leading enterprise in the wool cold proof clothing industry. Now, we have achieved the billion yuan.

In the next 5 years, our development strategy is to integrate industrial resources, establish a wool and cashmere industry cluster base, build a chain of wool garment industry, increase technological research and product research and development input, and make pure wool anti cold clothing the third generation of cold products; take the development path of industrial integration, capital integration, technological cooperation and brand winning; establish a platform for listing and financing, and strive to make the oldest of sheep become the first publicly listed garment enterprise in the West and become a hundred years brand.