Discussion On The Development Dilemma And Trend Of China's Thermal Underwear Industry In The Future

In April 28th, the theme of the joint venture sponsored by China Textile Association underwear Committee and China AC brand innovation and development center is "warming up and upgrading road under the Phoenix Nirvana" 2012 Chinese thermal underwear The seminar on brand development strategy was held in Yiwu, Zhejiang. Nearly 200 people, including leaders, experts and lingerie business leaders of Peng Guifu, vice chairman of the China Textile Business Association and chairman of the underwear Committee, gathered to analyze and discuss the challenges and opportunities facing the thermal underwear industry.

As a strong tour of underwear industry, China's thermal underwear industry occupies an important position in the industry sector, and many competitive enterprises have emerged. However, China's thermal underwear industry has experienced rapid development in the early stage, and now suffers from bottlenecks in development, raw materials and production costs are high, R & D design innovation is weak, disorder competition and network impact are escalating. How to enhance the core competitiveness of the whole industry, how to integrate the industrial chain and upgrade the industry has become a realistic problem that the domestic thermal underwear industry is hard to avoid and urgent to solve. To promote the healthy and sustainable development of China's thermal underwear industry, the seminar analyzed the development trend of 2012 thermal underwear, the predicament of thermal underwear industry, Brand operation Other topics were discussed.

At the seminar, Peng Guifu, President of the underwear Committee, pointed out the bottlenecks and development predicaments faced by China's thermal underwear industry. First, most enterprises lack the thought of brand operation; the two is the serious homogenization of products, the lack of market competitive advantage and profit making means; three, the rising cost and the backlog of goods. He believes that in the current situation of parallel industries with crisis and transition, enterprises and distributors should vigorously implement branding operations. They should go out to understand the trend of international market, and restructure cooperation mode, and form strategic alliance from manufacturers to terminals. On this basis, enterprises and distributors should communicate more, communicate more, learn from each other, learn from each other's strengths and avoid unnecessary irrational competition.

When it comes to the future shape and development trend of thermal underwear industry, Peng Guifu predicts that the era of integration of thermal underwear industry in China will be 35 years and seven or eight years. Functionalization And so on will become the trend of development.

The keynote speaker of this symposium, China's ten leading brand planning experts, and Wang Yifu, founder of VSA international brand planning agency, also shared the experience of branding operation of thermal underwear. The organizers also invited famous brand planning and marketing practical experts, Li Wei, chief consultant of Shanghai Zhigou marketing consultancy, new material development and application expert, general manager of Zhucheng Yumin Knitting Co., Ltd., Wei Jinlong, general manager of Japan's Asahi Shing Shing Co., China general manager, Yumu Jin1, the famous underwear Designer in China, Chang Chen, general manager of Hangzhou Jiaxing Fashion Design Co., Ltd., Galina, purchasing director of the Russian supermarket group, Galina, new business model practitioner, He Shaoqiang, general manager of Wuhan Cat brand management company, Taobao B2C operation expert, senior customer marketing consultant and so on.