Brand Shoe Enterprises Start Marketing Mode Of Olympic Games

At the time of more than a hundred days from the 2012 London Olympic Games, the author sums up the nine points of the marketing of the Olympic Games. How can the enterprise maximize the return on investment?

Business opportunity and "avoiding" business opportunities

The Olympic Games are approaching, and the top sponsor, who has many years of cooperation with the Olympic Games, is actively preparing for Coca-Cola.

Prior to this, Coca-Cola spent lots of money on the torch relay to sign many athletes.

Recently, Coca-Cola is preparing for the new Olympic video clip.

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They are all long-term supporters of the Olympic Games.

"TroyHakansson, the chief customer of Hua Tong Ming, told the author that although the international economic environment of the London Olympic Games is not as good as that of the 2008 Beijing Olympic Games, the London Olympics in 2012 were called" the games of the age of contraction "because of the instability of the global economy caused by the European debt crisis.

But this does not affect the enthusiasm of big companies to participate in Olympic marketing.

According to Troy, "British Airways, Cadbury, British Telecom, EDF energy, BP and LloydTSB bank" are all British brands that have the opportunity to cooperate with the London Olympic Games.

Troy believes that for many enterprises and industries, the arrival of the Olympic Games is like a "feast". Participation will bring huge business opportunities to the industry. For example, the business volume of the communications industry has continued to grow during the Olympic Games, and advertising, media, market research, public relations and other industries have been sharing the cake.

But it is not just the positive pmission effect.

McDonald's has built a huge restaurant that can accommodate 1500 people at the same time in London's Olympic Park. It is expected that the restaurant can sell 1 million 750 thousand packages during the Olympic Games.

Because the Olympic partners, McDonald's, Coca-Cola and other Olympic venues in the absolute monopoly, which also caused some critics in the UK dissatisfied voice, they think that only in the Olympic venues to eat McDonald's Coca-Cola is too monotonous.

In addition, the Britons who choose to avoid the Olympic Games are also in the minority, because they are afraid of subway congestion and inconvenient life.

According to a survey conducted by the British Independent newspaper, nearly 25% of Britons who chose to travel overseas during the London Olympics said that the purpose of "escaping" was to "avoid".

In 2012, about 10 million people will leave during the Olympic Games, of which 4 million will leave within 5 days before the opening of the Olympic Games.

It is worth pondering that the British's "evades" boom has brought business opportunities to some industries.

Travel agencies and airlines are among the biggest beneficiaries.

"They want to hide as far away as possible, like Vietnam or Thailand," said Brigitte key, a travel agent in Britain.

Some tourist attractions lose no time in choosing to publicize before the Olympics, such as Hangzhou, China. In March 5th, the Hangzhou municipal government held a large-scale tourism promotion campaign in London, officially launched the "unparalleled beauty China Hangzhou" global marketing project, and set up a long-term fan page with the world's largest social networking site Facebook as a platform to launch "gotohangzhou" online games for international tourists and Londoners, hoping to attract Londoners to Hangzhou.

Marketing is not just in London

Not all companies are keen on going to London because they know that if they are not Olympic sponsors, besides gambling like gamblers, they may get more "benefits", and they have another option, "nothing."