Ceng Fengfei: Excellent Men'S Fashion Designer
China's top ten fashion designers, the masters of Chinese fashion design medal, are the only four consecutive Chinese winners in China. Men's wear The designer, Ceng Fengfei, the design director of Fung Fei Fashion Design Co., Ltd. in Xiamen, already has a place in the Chinese apparel industry.
He perseveres for years in comparison with his achievements, and his tireless pursuit is equally dazzling compared with his reputation. From the fishermen's family to the design master, he earned his respect through hard work, created success with persistence, and created a Chinese man's clothing with worldwide influence. This is the award speech of Ceng Fengfei, one of the ten elite figures.
From the fishing village of Xiapu in Fujian, Ceng Fengfei's experience can definitely be described by two characters of "legend".
Master comes from fishing village.
In 1966, Ceng Fengfei was born in three fishing village, Xiapu, Ningde, Fujian province. When he died at the age of 13, he went to grade three in primary school. He volunteered to drop out of school and serve as a disciple for a fisherman. Wandering around the sea seems to be the future he can foresee.
Surprisingly, Ceng Fengfei, who does not read much, has a gift for painting. When he was 18 years old, he came to a sketching college student in a small fishing village. From then on, Ceng Fengfei knew the sketch, and his heart lit up his imagination and longing. That year, he kept his mother's money and gave him 10 yuan of money from his brother-in-law to apply for the Gulangyu Islet arts and crafts school in Xiamen (now changed to Academy of Fine Arts, Xiamen arts and crafts college, Fuzhou University). For too long he had no access to words. He could only ask others to fill in his application forms. In this examination, his professional achievements were passed, but his cultural achievements were not up to standard. But this experience let Ceng Fengfei see his potential, and he decided to go out of the fishing village.
In September 1988, Ceng Fengfei left the 22 year old min Dong fishing village and came to Xiamen alone. Through a fellow townsman, he found a job as a handyman in the library of Xiamen University. While working, and eagerly absorbing cultural knowledge, Ceng Fengfei felt a flame burning in his heart, and there was a kind of eagerly anticipation.
In 1990, Ceng Fengfei, 24 years old, took part in the college entrance examination again. The volunteer was the central craft Academy of Fine Arts. As a result, his professional achievement was much higher than that of the matriculation line, but the score of the 4 cultural courses was only 59 points. Since then, he has failed in the college entrance examination for two consecutive years.
In 1993, he took part in the college entrance examination again, but his performance in culture class was still not online. However, his excellent professional achievements attracted the attention of Academy of Fine Arts, and he was recruited into the field of clothing design. Since then, Ceng Fengfei has devoted all his time and energy to costume design, and his fate has finally come to light.
Raising the banner of Fujian dress
After the learning of Academy of Fine Arts, Ceng Fengfei returned to Xiamen. Clothing design The concept of social recognition is not high. As a result, he frequently participated in costume design competitions everywhere, and the results were not good. But he keeps on creating and competing.
Work pays no attention. In 1999, Zeng Feng Fei finally won the first prize in his life -- the excellent award of China (Nanning) modern national costume and costume design competition. "Since then, the prize has become commonplace, and won at least a few domestic and international awards every year." Ceng Fengfei is like a phoenix of Nirvana, soaring to the sky. {page_break}
In 2000, his work skiing was awarded the silver medal of the China Cup in the Shanghai international fashion design competition. In 2001, his work "winter story" won the thirteenth session. Dalian International Fashion Festival "Dalian Cup" China Youth Fashion Design Competition "Gold Award". In 2002, Ceng Fengfei became the chief designer of the garment industry in Hongkong, and became a member of the China Fashion Designers Association. In 2003, his underwear work "Butterfly Love" will win the gold medal, the best craft award and the best Excellence Award in the Shanghai international clothing festival "China Cup" international underwear / beaches design competition. In 2006, on the China International Fashion Week, Ceng Fengfei won the best men's wear design award and won the trophy of "the ten outstanding young people of China's design industry in 2006" at the annual China Fashion Awards ceremony. Then he held the conference on fashion trends of Chinese men's clothing in Beijing for 5 consecutive years, and won the title of "best men's wear designer in China" for three consecutive years in 2006-2008 years.
At this point, Ceng Fengfei became a banner of Min style clothing in China's clothing industry.
But from the awarding specialist to the market recognized design master, Ceng Fengfei experienced a struggle. A clothing company that made men's clothing invited Ceng Fengfei to be the chief designer. After deliberation, Ceng Fengfei agreed to join. After entering, he knew that it was difficult to design men's clothing. "Because men's clothing changes little, it's not easy to make a lottery. It's hard to break through. In particular, designers strive to pay attention to detail design, but they are not recognized and sold in the market. Ceng Fengfei was lost in the warehouse when he saw that he had been struggling to design and produce the goods.
He thought a lot, determined to visit various places to do market research. Finally, he found the answer: "only close to the market, personalized men's clothing has vitality."
The life experience of Mr. Ceng Fengfei has unique insights into men's attire: when men are generally concerned about economic status and social status, men's designs are more and more refined in fabric and workmanship, but they are always cautious in style and color. Men's clothing design tends to be stylized and standardized, becoming a fixed mode.
Ceng Fengfei felt that men need a unique but not out of place, novel but steady, mature but personality. He strives to make his design consciousness jump out of the "show" frame, aiming at the smaller variable coefficient of men's clothing design, and striving to find breakthroughs in terms of color, personality, details and cultural taste. Through constant practice and innovation, Ceng Fengfei found a balance between art and life in men's wear design.
Pursuit of the highest realm
FENGFEI Z, the top men's clothing brand named after Ceng Fengfei, was born in July 2008. This Chinese Style Men's wear brand, with Chinese elements as its core, has become the endorsement of advanced men's clothing. "Every fashion designer once dreamed of naming his brand. My introduction of FENGFEI Z is not so much as waiting for the opportunity to create an opportunity. Ceng Fengfei said.
"FENGFEI Z" works more or less with Chinese elements, but it is not a rigid copy. As a designer, I extract the most appropriate performance points from various elements. What Ceng Fengfei pursued is how to lay the illusion of art in reality and how to find the best balance.
" Haute Couture It is the highest state of fashion. While designers are tailoring their guests and thinking about the guests, it is more important to tell the guests what is suitable for their needs. Ceng Fengfei's advanced customization is loved by successful people from all walks of life. His stars are Jet Li, Zhang Yimou, Feng Xiaogang, Jiang Wen, Dai Yuqiang, Kevin Tsai, Kevin Tsai and so on. Attracting worldwide attention, in 2008 Beijing Olympic Games, he became a special fashion designer. He made bold creation of 5000 years of Chinese cultural elements into ceremonial costumes, so that he won the design prize for ceremonial dress design of Beijing Olympic Games.
"Designers are not just artists. He also accepts consumers' scrutiny in the market. I don't want my work to be conceptual, but I can't resonate with customers. " In Ceng Fengfei's view, the so-called vitality works must be close to the times and the crowd, and must be the world manifestation of Chinese elements.
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