PEAK Goes To The United States To Open Its Branch And Take The International Route.

Integrating into the wave of economic globalization

Xu Jingnan believes that Quanzhou's advantages lie in private enterprises and traditional manufacturing industries. Shoes and clothing industry has always been a pillar industry in Quanzhou's economy.

In the past 30 years of reform and opening up, Quanzhou has gathered most of the well-known brands of shoes and clothing industry in China, known as the brand city, which is an advantage that Guangdong and Zhejiang do not have.

"Although manufacturing industry in Guangdong has been well developed, there has been a collapse in the financial turmoil since 2008.

Many brands of shoes and clothing in Quanzhou are still standing, even growing. The advantage of the domestic market is reflected at this time.

He mentioned that many brands now put forward the concept of light assets and only do marketing instead of production. However, in terms of the growth process of domestic brands, there is still a certain gap compared with international brands, and can not be eaten as a fat person. The advantages of Quanzhou's brand products are still maintained. This not only provides cost advantages for Quanzhou brands, but also provides a more flexible mechanism for replenishment and supply of brand products.

Xu Jingnan believes that enterprises need to go bigger and not have to go to the big cities with the trend.

He cited the Nordic experience of 11 days in the first calendar year. Although the Nordic countries were small, many of the world's 500 powerful enterprises were born. With the expansion of these brands in the international market, their headquarters still remain in the region.

In fact, over the past more than 10 years, the Nordic countries have also faced the problem of traditional industries moving away from Eastern Europe, India and the mainland of China due to cost factors.

But they made use of technological innovation to ensure the leading technology and solve the problem of environmental protection.

In Finland and Sweden, paper-making as a serious pollution industry can be built in the beautiful scenery of the lake, which makes Xu Jingnan feel deeply.

"These countries are the key to their success in promoting technological innovation and global vision."

"In the past, there was a saying: who first accepts market economy, and who wins first.

Now, whoever wins the global economy first will win the future. "

He said that the footwear industry in Quanzhou should have the vision and mind to make a big global market, and how the mind is more important than the headquarters of the enterprise.

Making brand internationalization strategy

Xu Jingnan mentioned that PEAK's business purpose is to create an international brand, and the pace is increasing.

Today, PEAK has not only set up branches and R & D companies in the United States, but also has franchised stores. Some foreign branches and offices have been established.

He encouraged the brand enterprises to go out. No matter which area overseas, enterprises could follow their own different strategies to solve the problem. It may not be effective immediately, but it can lay a solid foundation for the future.

With the upgrading of the brand's international image and the acceleration of internationalization, PEAK is now investing more in R & D teams and hardware equipment to meet the diverse needs of the international market. In the future, it will create a 1000-2000 person product design and research team.

Xu Jingnan said that increasing investment in technological pformation and R & D is a trend in Quanzhou's larger enterprises. It used to be a R & D department, but now it is a R & D center. What it needed before was a R & D workshop, but now it needs a R & D building.

"The upgrading of the industry should involve all aspects, including machinery and equipment, R & D design, production process, lean management, marketing mode, enterprise culture construction, talent quality and introduction of senior talents, etc. all aspects need to be promoted."

He said.

With the successive listing of a large number of enterprises from the shoe industry to the shoe material enterprises, the footwear industry in Quanzhou is ushering in the era of from production to marketing to the all-round upgrading of personnel quality.

"There are more than 70 listed companies in Quanzhou. They are the pillars of the economy in the future.

In upgrading the service industry, Quanzhou should consider giving more support to large enterprises, allowing Quanzhou enterprises and Quanzhou brands to expand their domestic market to the international stage.

The government should attach importance to the guidance of enterprises after listing, so that the listed capital can be invested more locally and provide more carriers for enterprises to root in Quanzhou.

Without a carrier and a good environment, it is difficult to attract more high-end talents to stay.

Because after the listing of enterprises, it must act according to the economic laws and go to the areas that can enhance competitiveness. Therefore, after we build the listing group, we must have targeted strategic planning, so that they can take root in the local area and form a group strength to produce greater and better results.

Xu Jingnan said