Fashion Focuses On 2012 Autumn Winter Shanghai Fashion Week

Shanghai Fashion Week

The curtain fell on 9 May. Objectively speaking, Shanghai fashion week, one of the two fashion week in China, is still in the flowering stage of the wall. Compared with the four international fashion week, there is still a big gap.

But Shanghai fashion week is sticking to it. Over the past ten years, a series of local original designers such as Wang Zhi (UMA WANG), Zhou Xiangyu (Xander Zhou), relaxation ZHANG (CHI ZHANG), Kyrgyzstan (La Vie) and Li Hongyan (Helen Lee) have been launched. These young forces have gradually stepped out of the world at home and abroad, becoming the mainstay of the current Chinese original fashion design.

In this way, we can say that Shanghai fashion week bears the trend of "incubator" and trend of Chinese young designers.

The role of the platform.

The difficulty of fashion design in China lies in the fact that public aesthetics can not meet the needs of "fashion", while the soil of cultivating fashion designers is not yet fertile. Domestic independent designers have encountered some difficulties in market operation. They often have no choice but to stand on the same competitive platform with large scale brand groups.

But the independent designer's personality and original spirit constantly refresh the prestige of Chinese fashion design, and more and more young Chinese designers shine brilliantly on the stage of fashion both at home and abroad.

In recent years, there are always a few Chinese designers in Saint Martin's graduation show in Royal College of Art. Their talent is obvious to all. Why don't they have some support for Chinese original designers?

Shanghai fashion week 2012

In the process, the author contacted with designers, brands, international buyers and local buyers, and the real situation and challenges faced by Chinese fashion industry gradually became clear.

This Shanghai fashion week has 43 shows, of which 30 are independent designer brands.

Facts show that these independent designers present the most exciting passages in this fashion week. From the media exposure and show reaction, these shows are commendable both in topic and visibility.

Now more and more clothing brands emerge, and it is becoming more and more common to open up the domestic market.

In the process of rapid growth, there are also many problems. Because of the demand for shipments, the brand's original ability and design level have become an unavoidable injury.

Therefore, it is undeniable that with the contact of fashion week platform, further cooperation with independent designers in the future is also a road.