Challenges And Opportunities Brought By The Pformation Of China's Footwear Industry

The challenges and opportunities brought by the pformation of China's footwear industry will be held on 16 - 18 April. In the past 20 years, Dongguan has grasped the opportunity of the world shoe manufacturing center to pfer to China, and has become the world's shoe capital in Dongguan.

Nowadays, with the difficulties of recruitment, price of raw materials, price rise of house prices, and the decrease of export profits brought by RMB appreciation, brand building and designing enterprises have become the inevitable trend of Chinese enterprises' development, and also the direction for many Dongguan shoe enterprises to pform.

According to the relevant personages, after 30 years of development, Dongguan shoes industry has accumulated deep accumulation in technology, R & D and design to achieve world-class level. This industry pformation is a challenge as well as a business opportunity.

In 2008, the Beijing Olympic Games leather goods supplier, AOKANG, moved its research center to Dongguan in the strategic layout of the whole country. The launching of the world footwear industry (Asia) headquarters base, one of the ten major economic construction projects in Houjie Town, and so on, all proved the action and determination of upgrading Dongguan in this pformation.

Over the years, China Dongguan international shoes exhibition and shoe machine fair also play an important role in the upgrading of footwear industry in Dongguan.

The frontier design concept, latest market dynamic information and tailored business matching provide an ideal and professional trading platform for footwear brands and shoe manufacturers in various countries, and promote the rapid development of footwear industry in China and even in the Asia Pacific region.

It is understood that the Dongguan international footwear exhibition as Dongguan's only internationally recognized professional shoe exhibition, has become Asia's most important high-end footwear procurement platform, and the world's first shoe exhibition GDS GDS (UFI International Footwear Exhibition) echoed.

According to the organizers, the scale of the seventh exhibition to be held from 16 to 18 April 2008 will be expanded again. It is expected that more than 600 enterprises will participate in the exhibition and the total number of visitors will reach 25000. About 7000 of them will be overseas visitors. The total exhibition area will reach 25000 square meters.

The China Dongguan International Footwear Exhibition (ChinaShoes) has been successfully held for 6 consecutive sessions, the organizer of the world's largest shoe exhibition GDS (Germany) organizer of the Dusseldorf exhibition agency, Dusseldorf Exhibition (China) Co., Ltd., and the pioneer and leader of Hongkong, Asia style Exhibition Service Co., Ltd., which has experienced 30 years' experience in China and Asia Pacific region, has jointly organized the two resources, and the shoe exhibition and shoe machine exhibition two have been integrated.