From Riding Tricycle To Children'S Shoes

The reason for his concern is that when he was 16 years old, he graduated from junior high school and started to fight in Shenyang and Shenzhen. After a hard ride, the business was on the verge of bankruptcy.

But he persevered and fought bravely. He finally set up his leading position in the complex foreign trade market, accumulated rich experience in operation, and succeeded in taking over the older generation of enterprises, flexibly using his own foreign trade accumulation, signing the United States Snoopy, and so on, and striving to establish a national brand of children's shoes in Quanzhou's shoe industry base.

In the middle school, graduated from junior high school graduated from Northeast China. After returning to Quanzhou, he went down to Guangzhou to do business. He formed a unique idea of entrepreneurship in the baptism of blood and fire, and began to take the lead from his predecessors, and began to lead and create a brand of children's shoes.

The 16 year old boy made a difficult trip to northeast Shenyang.

At 4 in the morning and before dawn, Huang Zhengrong got up, ready for the day's shoes, tramways to the wholesale market of shoes and clothing.

From the warehouse to the wholesale market, it takes more than an hour to trample the tricycle.

This is Huang Cheng Rong's homework every day when he was 16 years old when he first arrived in Shenyang.

"At that time, I got up at 4 in the morning and delivered the goods, and I was late to the market people.

Life is three years. "

He recalled, "the tricycle of Shenyang is different from Quanzhou. In the first two rounds of Quanzhou, Shenyang is a two wheel seat in front, while a driving seat is in the rear, which is commonly known as the" riding on the back ".

At that time, the car overlay higher than the person, riding a car to walk a few kilometers, can test the riding skill! "

The experience occurred in 1992, and South Qi Shoes Co., Ltd. set up the Northeast Office in Shenyang.

Out of yearning for the outside world, Huang Zheng Rong, a junior high school graduate, decided to abandon business and learn business, to break through the northeast, meet the world and accumulate social experience.

Although it was hard to get a car on delivery, he had a lot of contacts with shoemaker and learned a lot about business rules.

He went back to school to study hard and went to Guangdong to start business. Nan Qi shoes industry was founded by Huang Zhengrong's mother, Huang Yingzhi and others. After the new round of reform in 2005, Huang became a joint venture.

The development of Nan Qi was similar to that of most of the self-made enterprises in the 90s of last century. It also started by several old-fashioned foot sewing machines and the boss's participation in production.

In 1996, Huang Zhengrong, who had accumulated some experience in shoe trading market, returned to Quanzhou headquarters from Shenyang.

After working for a while, he wanted to regain his studies and return to school.

In 1998, Huang Zhengrong, who completed the three year college course, once again entered the factory, engaged in shoe design and development, and involved in production management, raw material procurement and other fields.

He is responsible for purchasing work, bringing him into contact with many suppliers of raw materials, and touches a keen sense of business opportunities.

He feels that the market space of shoes and clothing raw materials is huge.

He began to think of going out for business again.

In the autumn of 1999, he went to the wholesale market in Shenzhen, Guangdong, and opened Nan Qi trading company to do cloth wholesale business.

For this decision, he said, "in Guangdong, I learned a lot of things that I couldn't learn in the factory.

If I had never been to Guangdong in this business, I can't take this position today.

He had no experience and no business relationship.

In the past six months, orders were not made, business was cold, goods were hoarding, and the company was in trouble.

In Shenyang, though it is hard, the days are not worrying. If you start your own business, you can see that investment may be lost and you will never see your family.

"I once cried!"

Huang Zhengrong laughed at the embarrassment at that time.

Just when the company is hard to keep up, the employees lend them only ten thousand yuan of savings and lend him a helping hand.

Whenever he recalls the hard times, he sighs with emotion: "I really appreciate those who helped me.

With the support of a group of friends, I didn't give up and insisted on this day.

A single deal made hundreds of thousands of pounds. When his business was in deep trouble, the neighbor's owner of a handbag business told him: "doing business in Guangdong depends on whether you are willing to spend money or not.

In the first place, he waken the dream man. He reviewed his habit of being a businessman, took the initiative to attack and focused his work on his main customers instead of rushing to make orders.

After a while, he began to get business information from these relationships.

He learned that the "YISHION" brand needed 4000 tons of cloth.

He took the initiative to negotiate.

"This paction has reached more than ten thousand yards, and one yard can earn 3-4 yuan at that time."

He disclosed that he made hundreds of thousands of money from the cloth.

After his first big order, his cloth business grew rapidly.

"I feel lucky that I have a big list every year."

Over the next few years, business grew more smoothly and bigger.

By 2005, its south Qi trading company has become a designated supplier of Koda, Sony bags, Reebok, Adidas and other international brands in mainland China and Asia.

With the heavy burden on the two venture, at the end of 2005, when Huang's business was in full swing, he received instructions from the board of Directorate of South Qi: hurry back to Guangdong.

As a result, the board of directors of Nan Qi shoe company is ushering in a new round of restructuring. When the former shareholders are withdrawn, the company needs to bear the burden of development.

Huang, who is cheerful, young and aggressive, enters the board of directors.

Huang Huang is facing the most difficult choice in his business career.

The Guangdong company is built by itself from scratch. Now it is a promising business, and there is a vast space to be developed.

"I am inclined to be a trading company, whether I am a character or a lover, on the one hand, I am self created. On the other hand, my personality is also suitable for trade."

He said.

But after the intense struggle between emotion and thought, he finally decided to take over the burden of the older generation and start the task of creating the two venture of Nan Qi shoe industry.

When he was determined to build up a national brand, he was determined to make progress and made a keen eye to understand the latest technology and development trend of children's shoes industry at home and abroad. He repositioned the brand and set up a good dog (Hongkong) International Holding Company, and joined hands with Snoopy (Hongkong) of the United States to create a new brand platform.

In 2006, the "good dog" brand, which was born in his hands, won the honor of "China's national inspection free product", and the application of "China well known trademark" is also about to be completed.

In terms of network marketing, he insisted on completing the work of the second FLASH competition this year, making use of network resources to bring the first FLASH network of children's brands to a certain climax.

For a time, its brand awareness grew rapidly in the domestic children's group.

He believes that building a weighty national brand is a long-term plan for enterprise development and has great responsibilities.

Dialogue: Children's shoes will enter the era of brand name, and the leading role of adult brands in the market. (reporter: morning paper reporter): the industry has a view that the current domestic shoe market is like the 2000 sports shoes market, and will soon produce a brand like Anta and XTEP. What do you think?

Huang Zhengrong (hereinafter referred to as "yellow"): at present, the market for children's shoes is not yet mature. It depends on who does it first.

It is hard to say the so-called "Anta" that has children's shoes market, because children's consumption brands are different from adult consumer brands.

Children's shoes consumption group is children, most purchases will be affected by their parents. Children grow up very fast, and cognition of things in every age stage is changing. Unlike adults, they have a relatively mature and stable interest and recognition. Moreover, the market price of children's shoes is hard to exceed that of adult shoes, and the profits of children's shoes are low, so it is difficult for the whole market to support a big brand in recent years.

It can be seen that the development of adult shoes in the footwear industry undoubtedly plays a leading role in children's brands.

Ji: what do you think the future development path of Fujian children's shoes industry is?

Huang: Children's shoes industry is now showing a state of contention, and the industry will not be too long to shuffle, and the differentiation of brands will become faster and faster.

Fujian's footwear industry has strong vitality throughout the country and even the whole world. The development of children's shoes should also gradually enter the era of branding and monopoly management.

About cultural cartoons suitable for phased Management: the domestic children's footwear industry is mainly authorized by foreign cartoon characters to brand.

In recent years, many children's shoes enterprises have begun to create their own brands and run multi brand businesses. What do you think of them?

Huang Huang: cartoon brand is more suitable as a phased business. From the long-term strategy of the enterprise, the self created brand will accumulate and own intellectual property rights, so that it can have the unique cultural connotation of the brand.

Multi brand operation is a strategy formulated by enterprises according to market demand at different stages.

In contrast, the effect of acting cartoon brand is conducive to short-term occupation of the market, and the development of self created brand is an essential strategy for long-term planning.

When it comes to the issue of cartoon brand, a lot of trademark licensing or similar use is somewhat chaotic, and the market for children is relatively late, but the market is completely out of order.

We hope to create a unique image between cartoon culture and traditional brand culture.

About brands, many brands are preparing for Monopoly: when can the private brands of domestic children's shoes be monopolized?

Huang: monopoly is a problem. Actually, we studied it as a topic two years ago.

It's easy to open a shop, but it depends on whether it will succeed.

At this stage, many brands are preparing for the monopoly. We are ready to prepare for the future.

What is your experience in keeping and hiring people?

Huang: personality affects destiny.

I believe that as long as we treat people sincerely, employees and teams will treat each other with sincerity.

I always hold an attitude that if you dare to come out with me and create a career, you will get the corresponding reward.

Therefore, good people should have good treatment.

If enterprises want to retain talents, they must develop welfare.

Of course, getting talent sometimes requires luck and luck. Some people have aspirations. They do not look at money. They want the absolute trust of a platform and their boss.

Huang Zhengrong has a kind of chivalrous Chivalry: bold, free and easy.

This may be related to the experience of his teenager walking around the shopping mall, or the natural chivalrous pride that makes people feel at home when they meet at first sight, and feel free to speak freely.

"Anyone and I can be friends."

He said.

It is this kind of heroic spirit within the four seas, coupled with the sincerity of others, that he can get help from his employees when he is in a difficult business. At the same time, several international brand dealers have designated him as the sole agent supplier in China after his contacts with him. This is precisely the style that makes him carry out humanized management and spread affinity in the company.

As a supplier of raw materials, Huang Zhengrong has been exposed to many overseas companies in the course of his trade, and he has learned a lot from the middle school.

He analyzed that the owners of Hong Kong funded enterprises had mixed human feelings on the basis of the system.

He prefers the way of management of Hong Kong enterprises.

Because of this complex, he just took over Nan Qi and often communicated with his employees to understand their ideological trends and needs.

Every time employees encounter difficulties, he tries to appear in person, so that employees feel the warmth from the leadership of the enterprise.

He often said that employees should feel like home when they treat their employees in the same way as elab.icxo.com.

At ordinary times, he has personally asked about the food of the staff, and each dish must be approved after its own trial, so that the menu can be formally served.

Similarly, every year on Dragon Boat Festival or other festivals, employees eat what they eat.

Just like the familiar lyrics, "how can you be afraid of romance"?

(Lv Zhenzhen) the name card, Huang Zheng Rong, dog dog (Hongkong) International Holdings Limited, general manager of Shenzhen Nan Qi trading company, chairman of Fujian Nan Qi shoe company.