Changshu'S Clothing Industry Has A Bright Future.

Current China

The industry has emerged as a geospatial industrial cluster in a certain region, forming its own characteristics and advantages. The five main clusters include: Ningbo centered clothing industry cluster;

The clothing industry cluster in the center; the garment industry cluster in Changshu centered on Jiangsu; the garment industry cluster in Fujian centered on Jinjiang Shishi; and the Guangdong garment industry cluster centered on Humen Zhongshan.

Changshu is the national textile industry base. The famous leisure clothing city and textile and garment industry are both traditional pillar industries and important livelihood industries and competitive industries.

The textile and garment industry in Changshu has a long history and strong foundation. It has a certain scale of production and advantages of industrial clusters, making a historic contribution to the economic and social development of Changshu.

In recent years, due to the fluctuation of international economy and fierce competition between domestic and foreign markets, Changshou City's textile and garment industry, especially the garment industry, is facing a major turning point in its pformation and upgrading.

1. facing enormous pressure in capital, technology, talent and information;

2. a single product or mode of paction has been unable to meet the needs of modern marketing.

3., the new competitors are constantly rising and becoming strong without the awareness of their own brand.

4. reducing the investment in fixed assets and reducing operating costs requires brands to enhance the competitiveness of enterprises.

5. Changshu clothing industry shows the advantages of cluster, but brand planning management has no advantage, and more business owners are still in the stage of wait-and-see or trial mentality.

Even with the above problems, many enterprises in Changshu have constantly overcome obstacles and improved their performance due to their brand building, product research and development, and sales mode innovation. The basic workforce has been stable and growing, and the brand influence has been expanding and entering into a diversified and multi brand operation.

Many enterprises have shifted their production workshops to northern Jiangsu or the central and western regions, concentrating their efforts on commodity R & D, procurement mix and marketing in Changshu, and achieved good results in headquarters economy.

Processing and wholesale volume has become an important thrust in the development of Changshu enterprises, but the market competition has surpassed the stage of single product competition. Any meaningful product innovation will be imitated by competitors in a short time. The competition at the innovation level will only gain the advantage in a short time, and the longer competition will stay in the homogenization competition. How to win the long-term competitive advantage and win in the competition in the homogenization state, the brand is becoming an important means to create competitive advantage, and become an important strategic weapon for gaining premium returns. Its profit driven nature compels Changshu clothing enterprises to change the strategy of the primary operation of the market.

Changshu has rapidly developed the domestic two or three line brand, combining their own environmental advantages, starting from the promotion of investment agents and brand image enhancement, engaging stars at home and abroad as brand spokesmen.

However, the awakening of brand awareness in Changshu is later than that in Wenzhou, Fujian and other places. The operation means are relatively elementary. On the road to planning brand, in addition to drawing lessons from other regions and avoiding risks, it is necessary to avoid painting in the form of brand and business mode. Therefore, how to make Changshu's own clothing brand characteristics and change its strategic direction, the first problem is to complete the "role pformation".

How to pform the role from "made in Changshu" to "Changshu brand"?

This question has been raised for many years, but why is conversion so difficult? First of all, we need invisible hands and visible hands in the market economy.

The invisible hand is determined by market supply and demand. The visible hand must pass the laws and policies of the state to bring the economy to the right track.

The key is to straighten out the position of the government.

Secondly, in the apparel industry

Under the background of homogenization competition, the quality and innovation of clothing products is not the key factor to obtain sustainable competitive advantage. The shaping and management of systematic and strategic brand is the core issue to establish customer loyalty and win the competitive position of the market.

Third, it is not urgent for an enterprise to operate its brand when it is not ready for the occasion, but it is useless to have a premature and immature condition. However, we must always maintain the sense of operation of the brand. However, once the opportunity is ripe, it will lose the opportunity to become a "bottleneck" for the upgrading of the enterprise function.

"The time is right now. If we do not speed up the development of Changshu's clothing brand construction, Changshu garment enterprises will be defeated in the new round of market competition!" fourth, economic globalization and economic integration.

We can only raise this role pformation to a new height, and effectively establish a brand model that conforms to the rules of international competition in the apparel industry of Changshu. It is also a necessary condition for Changshu clothing enterprises to gain competitive power and solve their survival and RE development.

In recent months, I have in-depth communication with local representative enterprises. I hope this article can give Changshu enterprises a reference. Brand operation is "difficult to continue" is the pressure faced by business owners. Where is the way out?

The clothing brand in Changshu can not be completed by any single party. It needs not only the support of the local business community and the relevant government policies, but also the support of the vast number of consumers.

At the same time, the government and industry associations and business management departments should be strengthened to cooperate with each other and attach great importance to it and take an active part in strengthening interaction and sharing, attracting professional and applied talents.

Strong sense.

But we must never turn the visible hand into the idle hand of the government and do not interfere with it. In this way, economic progress will also be hamper.

How to find new operation mechanism in fashion, personalization and internationalization of down garments, and how to find new fit points in strengthening international cooperation, designing leading, combining innovation with market, will become a new direction for the work of industry organizations, and expect more enterprises that meet the current situation to make new choices and adjustments as early as possible.