Thinking About Transformation And Upgrading Of Textile Enterprises

With the rising cost of raw materials and labor, the comparative advantage of manufacturing industry has been gradually lost, which has become an indisputable fact. From European and American textile industry orders, gradually transferred to the central and western regions of China, as well as Vietnam, India, Ethiopia and some other developing countries. Where is the way of Shaoxing textile enterprises? Transformation Upgrading leads to our thinking.

"Customers can be divided into two categories: one is to buy low price products, the other is high-end ones. With the loss of the comparative advantage of our industry, the former customers will shift to other places and want to stay or stay. Another category is what we can fight for. If we can win, the added value of the products will be relatively high. Guo Xinliang, director of the foreign trade department of the Provincial Department of Commerce, made my county textile enterprises clearly see the road ahead.

Product added value How to improve? Some enterprises in our county are promoted by originality.

"We used to sell products simply, but now we mainly sell design, sell ideas and sell ideas." Ceng Xianghua, general manager of Shaoxing County Dian Bo Textile Co., Ltd., said that "silk and silk" has been in business for more than 10 years. In the early stage, it mainly purchased cloth from the enterprise on the basis of local industry, then sold it to the market, and engaged in simple "buy and sell". Because of its low technology content and low profit margins, the company began to transform and inject some design elements into textiles to attract customers. Today, companies comply with the changes in supply and demand, release the trend of fashion, combine products and creativity, and guide consumption. "We used to follow our customers and now let customers follow us. Not only did the sales increase, but the added value also increased. " Ceng Xianghua said.

"China Textile industry The advantage of low price competition has been lacking. In the simple product manufacturing, 30% to 50% profit is disappearing, thus being replaced by "Creation + creativity". Textile enterprises must learn to innovate and enhance the added value of products. Wu, a design director of Hangzhou fashion ladies, said that from the spring fair, Keqiao's textile products have already been at the forefront of the national textile industry.

Innovation and creativity should be pre emptive, who will take the lead and who has the right to speak. In the eyes of many domestic experts, Shaoxing is at the forefront. Ivan, a designer from France, said that when she first arrived in Keqiao 4 years ago, enterprises did not know what the concept of original design service and fashion trend was. Now many textile enterprises have been able to independently develop products that are in line with the market trend.

There are also some cloth merchants who sell products directly to sell ideas. "As a service provider, it has a creative pipeline from fabric design, pattern design, plate making to sample design and clothing design, including the software needed by various textile enterprises, and integrates the Technology Department of modern textile enterprises to provide services for textile enterprises." Wang Sufang, chairman of the creative base of the Textile City, "Yi Meng Yuan", told reporters that not long ago, the company had just designed a dress and sportswear for the Chinese women's volleyball team to go to London Olympic Games, and tried it on, which was deeply loved by women volleyball players. At the spring fair, the company also showed their colleagues new technologies in the field of creativity.

Zhejiang Creative Textile Industry Research Institute plans to strengthen the construction of the public service platform of creative textile industry this year, and to create a broader stage for the wings of creativity, so that the creativity of Keqiao textile industry will be more extensive. Chen Qimiao, President of the Research Institute, said that for textile enterprises, the road of creativity must go and leave late rather than early. We hope that through the platform of research institutes, the textile enterprises in Shaoxing will get better.

Textile enterprises rely solely on price competition is not a permanent solution, brand is the only way. Core competitiveness 。 In the early years, many operators believed that fabrics were intermediate products, and the investment in building brands was large and the returns were small. In fact, brand is the channel, and brand is the best passport. Fabric branding is worth pursuing.

Brand to a certain extent represents the majority of people's choice. In people's concept, relying on brand to determine the quality of products is basically reliable. At this spring fair, we can find that the brand awareness of our county textile enterprises is growing. Fabric enterprises began to focus on their own brand building, and have made bold attempts and breakthroughs in various aspects such as business philosophy, booth packaging, product quality, marketing mode and so on.

The brand adds value to the products of the enterprise, but also enables the enterprise to enter a more high-end field. Shaoxing Yongjun Textile Co., Ltd. has a deep understanding in this respect. Shi Junhai, the head of the company, said that before the company was faced with the low-end market and the added value of the products was low. Therefore, he paid no attention to heavy money, hired professional consultants, and reformed the product positioning, business management and business mode in an all-round way, and enhanced R & D and marketing. In the end, the company has become famous in the same industry, and the brand image of an upscale cloth has come to the fore.

There are many forms of brand. When we mention digital printing, we all think of Zhejiang red green blue printing and dyeing Co., Ltd. in fact, Zhejiang Yong Tong dyeing and weaving group is the earlier digital printing base in our county. However, the brand construction of "red and green blue" is superior to "Yong Tong Textile" and is also known as the "national code printing product development center". At this time, word of mouth is brand. {page_break}

　　 Shaoxing Haitong printing and dyeing Co., Ltd. produced large quantities of goods in the early years. In 2007, the company began to focus on R & D, quality and transformation. Last year, the company's products were tested through "confidence textiles" harmful substances, and this year passed the certification of "baby textiles", which are recognized by the international market. Nowadays, ONLY, ZARA and other famous brands are coming, and their products are higher than their counterparts. At this time, quality is brand.

Brand is not achieved overnight, but a process of long-term accumulation. Not long ago, the "Xin Shu" brand shirt fabric of Zhejiang Xinle Textile Chemical Fiber Co., Ltd. was recognized by the State Administration for Industry and commerce as a well-known trademark. "Xinle textile" is a technology R & D center that started R & D 10 years ago and began to transform itself to R & D, and 10 years of technology accumulation. It really has no one and I have excellent quality. Now, "Xin Shu" has become the designated supplier of 16 well-known clothing brands in China. At this time, the comprehensive strength is brand.

"Overseas can cultivate so many big cards, mainly depends on the accumulation of time. Time is the best examiner. After going through the ebb tide, all the brands left behind are brand names. Only by brand can we build a century base business. At the spring fair, a Hangzhou women's clothing company leader discussed the importance of brand building. For example, internationally renowned piano brands experienced decades of quality left behind for hundreds of years, and textile enterprises did the same. The last laugh was the brand.

With the rising cost of raw materials and labor, the comparative advantage of manufacturing industry has been gradually lost, which has become an indisputable fact. From European and American textile industry orders, gradually transferred to the central and western regions of China, as well as Vietnam, India, Ethiopia and some other developing countries. Where is the way of Shaoxing textile enterprises and how to upgrade them?

"Customers can be divided into two categories: one is to buy low price products, the other is high-end ones. With the loss of the comparative advantage of our industry, the former customers will shift to other places and want to stay or stay. Another category is what we can fight for. If we can win, the added value of the products will be relatively high. Guo Xinliang, director of the foreign trade department of the Provincial Department of Commerce, made my county textile enterprises clearly see the road ahead.

How to increase the added value of products? Some enterprises in our county are promoted by originality.

"We used to sell products simply, but now we mainly sell and sell them. Originality Sell ideas. " Ceng Xianghua, general manager of Shaoxing County Dian Bo Textile Co., Ltd., said that "silk and silk" has been in business for more than 10 years. In the early stage, it mainly purchased cloth from the enterprise on the basis of local industry, then sold it to the market, and engaged in simple "buy and sell". Because of its low technology content and low profit margins, the company began to transform and inject some design elements into textiles to attract customers. Today, companies comply with the changes in supply and demand, release the trend of fashion, combine products and creativity, and guide consumption. "We used to follow our customers and now let customers follow us. Not only did the sales increase, but the added value also increased. " Ceng Xianghua said.

"China's textile industry lacks the advantage of low price competition. In the simple product manufacturing, 30% to 50% of the profits are disappearing, thus being replaced by" Creation + creativity ". Textile enterprises must learn to innovate and enhance the added value of products. Wu, a design director of Hangzhou fashion ladies, said that from the spring fair, Keqiao's textile products have already been at the forefront of the national textile industry.

Innovation and creativity should be pre emptive, who will take the lead and who has the right to speak. In the eyes of many domestic experts, Shaoxing is at the forefront. Ivan, a designer from France, said that when she first arrived in Keqiao 4 years ago, enterprises did not know what the concept of original design service and fashion trend was. Now many textile enterprises have been able to independently develop products that are in line with the market trend.

There are also some cloth merchants who sell products directly to sell ideas. "As a service provider, it has a creative pipeline from fabric design, pattern design, plate making to sample design and clothing design, including the software needed by various textile enterprises, and integrates the Technology Department of modern textile enterprises to provide services for textile enterprises." Wang Sufang, chairman of the creative base of the Textile City, "Yi Meng Yuan", told reporters that not long ago, the company had just designed a dress and sportswear for the Chinese women's volleyball team to go to London Olympic Games, and tried it on, which was deeply loved by women volleyball players. At the spring fair, the company also showed their colleagues new technologies in the field of creativity.

Zhejiang Creative Textile Industry Research Institute plans to strengthen the construction of the public service platform of creative textile industry this year, and to create a broader stage for the wings of creativity, so that the creativity of Keqiao textile industry will be more extensive. Chen Qimiao, President of the Research Institute, said that for textile enterprises, the road of creativity must go and leave late rather than early. We hope that through the platform of research institutes, the textile enterprises in Shaoxing will get better.

Textile enterprises rely solely on price competition is not a permanent solution, brand is the core competitiveness. In the early years, many operators believed that fabrics were intermediate products, and the investment in building brands was large and the returns were small. In fact, brand is the channel, and brand is the best passport. Fabric branding is worth pursuing.

Brand to a certain extent represents the majority of people's choice. In people's concept, relying on brand to determine the quality of products is basically reliable. At this spring fair, we can find that the brand awareness of our county textile enterprises is growing. Fabric enterprises began to focus on their own brand building, and have made bold attempts and breakthroughs in various aspects such as business philosophy, booth packaging, product quality, marketing mode and so on.

The brand adds value to the products of the enterprise, but also enables the enterprise to enter a more high-end field. Shaoxing Yongjun Textile Co., Ltd. has a deep understanding in this respect. Shi Junhai, the head of the company, said that before the company was faced with the low-end market and the added value of the products was low. Therefore, he paid no attention to heavy money, hired professional consultants, and reformed the product positioning, business management and business mode in an all-round way, and enhanced R & D and marketing. In the end, the company has become famous in the same industry, and the brand image of an upscale cloth has come to the fore.

There are many forms of brand. When we mention digital printing, we all think of Zhejiang red green blue printing and dyeing Co., Ltd. in fact, Zhejiang Yong Tong dyeing and weaving group is the earlier digital printing base in our county. However, the brand construction of "red and green blue" is superior to "Yong Tong Textile" and is also known as the "national code printing product development center". At this time, word of mouth is brand.

Shaoxing Haitong printing and dyeing Co., Ltd. produced large quantities of goods in the early years. In 2007, the company began to focus on R & D, quality and transformation. Last year, the company's products were tested through "confidence textiles" harmful substances, and this year passed the certification of "baby textiles", which are recognized by the international market. Nowadays, ONLY, ZARA and other famous brands are coming, and their products are higher than their counterparts. At this time, quality is brand.

Brand is not achieved overnight, but a process of long-term accumulation. Not long ago, the "Xin Shu" brand shirt fabric of Zhejiang Xinle Textile Chemical Fiber Co., Ltd. was recognized by the State Administration for Industry and commerce as a well-known trademark. "Xinle textile" is a technology R & D center that started R & D 10 years ago and began to transform itself to R & D, and 10 years of technology accumulation. It really has no one and I have excellent quality. Now, "Xin Shu" has become the designated supplier of 16 well-known clothing brands in China. At this time, the comprehensive strength is brand.

"Overseas can cultivate so many big cards, mainly depends on the accumulation of time. Time is the best examiner. After going through the ebb tide, all the brands left behind are brand names. Only by brand can we build a century base business. At the spring fair, a Hangzhou women's clothing company leader discussed the importance of brand building. For example, internationally renowned piano brands experienced decades of quality left behind for hundreds of years, and textile enterprises did the same. The last laugh was the brand.

In a globalized environment, any enterprise can carry out global sourcing, production and market development, and outsource its non core businesses, focusing on the cultivation of its core competencies, and implementing efficient supply chain management, thereby reducing production and transaction costs, improving production efficiency and enhancing market reaction speed.

The key to transformation and upgrading of textile enterprises is not to jump from one industry to another, but to give greater play to their strengths and expertise.

Bao Li Jia Textile Co., Ltd. is a well-known enterprise in the domestic yarn industry. Not long ago, the company put the total distributor in Zhejiang to the North Textile Center of China Textile City. Mr. Zhou said that the reason why China's textile city can gather so many enterprises and attract so many international businessmen is mainly because there are perfect matching facilities. After the company came, with the help of a sample cloth, they could produce garments in two days and go public all over the world. "Nowhere else in the world, there is no such complete support as the textile city. Textile enterprises make good use of these advantageous resources and enhance their core competitiveness, which is the main way of transformation and upgrading." He said.

Famous Spain Women's wear Brand ZARA, from fabric design to apparel listing, is known for its short supply chain cycle of 7 days, and has become the leader of women's clothing industry. The driving role of the supply chain in the global economy is gradually increasing. Wu Jinglian, a economist, has a special discussion on it. It points out that it is important to build a fast logistics platform and build a perfect supply chain from the traditional business to the development of modern transnational groups.

What links does the supply chain include? A well-known economist, "Xian Ping Ping", summed up as "6 aspects of product design, raw material procurement, warehousing and transportation, order processing, logistics management, wholesale and retail" and "product manufacturing". He pointed out that Chinese traditional enterprises account for "1" and lack "6", which equals 90% of the value of the supply chain.

A few years ago, there were many textile traders in China's Textile City, who set up textile enterprises and extended the industrial chain with trade workers. In recent years, many textile production enterprises, with trade and trade, strengthened product development and marketing, changed passive orders into active marketing, and other textile enterprises, extending the industrial chain from the original textile industry to the terminal retail industry, with a view to gain profits. Recently, many enterprises also rely on professional B2B and B2C online trading platform to make stronger textile trade.

The relevant person in charge of the county industry and Commerce Bureau said that last year, our county accelerated the construction of network trade platform such as online Textile City. Product design, raw material procurement, warehousing and transportation, order processing, logistics management, wholesale and retail, and so on, the important structure of textile enterprise's core competitiveness has been relatively perfect. Chengdu should be good at making use of these ready conditions, and actively build up "ladder" for transformation and upgrading.