Fu Sun Home Textile Control "Electricity Supplier" Domestic Sales Sprint 3 Billion

A few days ago, the launching ceremony of the new soft home products conference and online shopping mall in 2012 was successfully held in URI Japan.

Sun Rigui, chairman of the group, said that the company will expand the domestic market and brand building in the most prominent strategic position, and strive to "end 12th Five-Year", the domestic market sales exceeded 3 billion yuan, and make it a leading brand of China's supporting soft home.

Layout electricity providers strive for equal share of domestic and foreign trade

"The domestic market is the dominant market that the group has nurtured in recent years."

Sun Rigui said that in recent years, the international market continued to slump, and the stock market of the group rose to accelerate the adjustment of the market structure. Based on the steady growth of the total sales volume, the proportion of the domestic market in the total sales revenue of the domestic market was greatly improved.

At present, the company's sales in the domestic market account for 15% of the total sales revenue.

The company plans to raise this proportion to 50% at the end of 12th Five-Year, and the domestic and foreign markets will be evenly divided.

In order to achieve the above goals, the company strengthens image building on the one hand, through the training and improvement of the company's supervision team, truly helps dealers to achieve double promotion of terminal image and single store performance; on the other hand, it innovating the way of franchisee, strictly carries out market protection, and fully protects the interests of franchisees.

Once franchisees join, they have the exclusive exclusive right to operate in the regional market and enjoy the online and offline returns of the regional market.

At the same time, we will accelerate the improvement of online shopping mall operation projects, give full play to the new mode of online and offline integration and win win, accelerate the development of offline channels, and help dealers improve the number of regional members rapidly, expand market share and customer loyalty.

Sun Rigui analysis, with the continuous expansion of online shopping crowd, urges the rapid development of home textile e-commerce industry.

In recent years, consumers' purchase of home textile channels has also shifted from offline terminals to online e-commerce, especially the mainstream demand of online shopping women, such as fashion women and white-collar workers. The emphasis on family soft decoration has made the home textile e-commerce industry easy to break through billion yuan, and the home textile business market has unlimited business opportunities.

Sun Rigui believes that at present, the role of e-commerce in promoting the home textile industry is beginning to see. However, as far as the current market environment is concerned, home textile websites in China are still in the initial stage. Due to their high demand for e-commerce technology and management capabilities, and the fact that many business owners do not have a clear understanding of e-commerce, it is a long way to go to make breakthroughs in how to make good use of e-commerce platform.

To a certain extent, the application of e-commerce in home textile industry has a revolutionary role in traditional home textile enterprises, especially in solving the bottleneck problem of the home textile industry, it is a revolution of new technology.

In the future, we will build a one-stop B2C e-commerce product experience platform based on "China's supporting soft home leading brand" with the help of scientific and technological means, and strive to provide consumers with convenient, honest service and enjoyable shopping experience.

At the scene, Sun Rigui and MS. Lin Chiling, the spokeswoman for the brand of Sun Fu, jointly opened the door to the new era of electronic commerce in Fu's home textiles.

Sprint 3 billion yuan brand channels and flowers

Since the beginning of this year, the global macroeconomic situation has not yet been improved. The weak demand in the international market, the sharp fluctuation of cotton prices and the continued appreciation of the RMB have led to the difficulties in the operation of most industries.

Under such a severe situation, through effective measures such as grabbing orders, optimizing the industrial structure and increasing the operation of independent brands, Fu Tian has continuously consolidated its advantages in all the main selling markets, and the market structure has been further optimized. The traditional dominant market has been further explored, which has laid a solid foundation for the first quarter success of the group in the first quarter.

In order to put the expansion of the domestic market and brand building in the most prominent strategic position, the company set up the company of Shanghai, as a new platform for the operation of the brand, and recombed the brand management concept, formulated the brand development plan, and confirmed the stage development goal of the brand.

Sun Rigui said: "in the first stage, it took 2 years to make vuri brand the most valuable towel brand in China's home textile industry. In the second stage, it took 5 years to give full play to the leading role of vuri brand and the overall advantages of the group's home textile industry, and to build Fu's brand into China's supporting soft home leading brand, so as to realize the strong landing of VFL in the whole country. In the third stage, by introducing and acquiring international brands for 10 years, it will cooperate with international famous enterprises, accelerate product upgrading and independent innovation, expand and extend related industries, and promote the brand of vuri to become a world-class respected public brand.

The implementation of the strategy of "moving to the dominant market" has made the advantageous market such as Japan develop rapidly, and the added value of the products has risen sharply, which has made great contributions to the economic development of the group. Especially in the current situation, the development of the advantageous market has ensured the stability and promotion of the economic efficiency of the group.

After the restructuring and market development of the brand, the growth of economic efficiency in the first quarter far exceeded expectations, showing a good momentum of development.

The sales performance of Jieyu brand has been greatly increased compared with last year, and its sustained high speed growth has become the leading brand of the mainstream towel industry in China.

According to the statistics of Fu Shi Group, the main economic indicators of the group increased in varying degrees in the month of 1~3, and the main economic parameters continued to maintain a good growth momentum.

In the first quarter, the adverse situation achieved a good start. Under the continuous economic downturn at home and abroad, it provided strong support for the development of the company's economy.

Now, under the promotion of the electricity supplier and the entity, under the terminal and virtual operation, we are spinning all the efforts in vu, and will strive to achieve the goal of 3 billion yuan in the domestic market, which will become the most distinctive home textile brand.