H&M Brand Of "Fashion"

The fast fashion brand H&M will launch a series of cooperation with the first tier brand in almost every season, which is no longer a novelty.

After the release of the latest Marni for H&M series, the group announced that it will launch a new high-end brand in 2013.

From the joint series to its own high-end brand, H&M will be looking forward to it.

Pictured as

Dong Jie wears Marni for H&M series.

The latest news is that the fast fashion brand H&M has announced its collaboration with the Japanese fashion director Vogue Anna Dello Russo, which is designed by the fashion icon.

The series of H&M's collaboration with fashion brands will be synchronized with stores and networks in October 4, 2012, the peak of global fashion week.

The picture shows Fan Bingbing and Zhou Bichang wearing Versacefor H&M series.

H&M cooperation with fashion is never new. Fans who like this brand must be familiar with the series.

From the hot Marni for H&M series of March this year to the Versace for H&M series launched in November last year, and then back to the earlier Karl Lagerfled, Roberto Cavalli, Stella Stella, and Zhou Yangjie (cooperation) series, all fashion lovers are delighted to hear that.

The picture is Lanvin for H&M series.

For the brand, the "series of fame and wealth" brought by the joint series is immeasurable.

Cooperation with luxury brands can not only enhance their brand image, but also give consumers a psychological hint that "I have worked with the world's first line brands, and I can also become the world's first class".

For consumers, luxury goods that are usually high above are now available at a lower price. They can buy fashionable brands with brand names and designs, let alone sell them on a limited scale. Can you resist such temptation? So when the Lanvin for H&M series is on sale, the crowds of people are queuing up all night. After opening the door, some popular styles are sold out in a few seconds. If you find it incredible, fashion fans will shake their index finger gently: "you are too fussy."

The picture is Karl Lagerfled for H&M series.

However, there is a perfect thing in the world. H&M's fast fashion concept is deeply rooted in the hearts of the people, but the quality of the product is always a pain in the hearts of consumers.

In addition to the rough complaints of the general series of complaints, the quality of the products detected is not qualified. Even the joint series launched with the big brands has been criticized.

The Versacefor H&M series, which was launched in November last year, has returned to China in a frenzy. In addition to the reasons mentioned above, there is also the fact that the style of Versace brand is really too wild. Most people (including most Asians) are hard to manage, and even stars are not immune to it. (netizens joked that Zhou Bichang wearing Versace for H&M series black rivet leather skirt is like Terracotta Army).

The picture is JimmyChoo for H&M series.

Of course, the series of returned products is only a small number.

More joint series (such as Karl Lagerfled for H&M) have become collections of fashion fans.

Perhaps many times enjoyed the huge benefits brought by the joint series. H&M finally could not restrain the excitement. Haines Maurice group announced that after the publication of this year's Marini for H&M series, an independent brand named "Other Stories" will soon be set up, and the price of the brand will also be located in a higher range.

Does this mean that H&M wants to reach out to high-end fashion? It is understood that the series will use organic cotton and other environmentally-friendly materials (H&M has launched the Conscious Series in the name of environmental protection, the price is also on the general series), the product is more emphasis on dress money.

The brand will open chain stores in Europe in 2013, and it is good to come back to see how H&M enters the "high end" road.