Anta Olympic Marketing Cost Hundreds Of Millions Of Dollars To Build "Champion Dragon Suit"

The most dazzling moment in London Olympic Games is the moment when the medals have been won on the podium. At that time, Chinese sportsmen will be surprised to see what kind of costumes they are wearing. Yesterday, Anta, the Chinese Olympic Committee's partner, held the London Olympic China delegation's naming and Olympic strategy launching ceremony in Beijing.

To the excitement of Xiamen residents, "champion dragon clothing" originally turned out to be "Xiamen made".

"

"Dragon flavor" is strong.

The birthplace of champion dragon suit is in Tongan.

The first factory. "

Yesterday, Anta responsible person told reporters that the champion dragon obeys the design to R & D and production for 16 months.

The Anta design team has designed 27 design directions with different directions, and has made over 150 design modifications.

It takes more than 20 days to receive a prize from fabric to make garments. About 80 workers are involved in the process, and 22 external suppliers are involved.

"The award winning clothing has focused on Chinese culture and environmental protection in terms of creativity and technology."

Ding Shizhong, chairman of the board of directors of Anta, introduced the design concept, saying that the Chinese people are the descendants of the dragon. In 2012, the Chinese dragon year, the company incorporated the Dragon element into the design of the award dress, hoping that the spirit of dragon would inspire the Chinese Olympic athletes to create brilliance in London. At the same time, they hoped to show the charm of Chinese traditional culture through the "dragon clothing".

However, people have to wait to see the true colors of the champion dragon clothing.

Anta official said that the ceremony is mainly naming ceremony. From the end of June to the beginning of July, the champion dragon suit will be formally met with the public.

Anta Olympic marketing costs billions of dollars

In addition to creating the champion dragon clothing award equipment for the Chinese delegation, Anta will also open a series of Olympic marketing strategies.

"Anta will carry out close and deep cooperation with the Chinese family established by the Chinese Olympic Committee."

The Anta executives told reporters that Anta will win the highest resources of Chinese media in London Olympic Games.

During the London Olympic Games, Anta will hold a number of athletes' media meeting activities at the Chinese home with the Chinese Olympic Committee to provide an interview and communication platform for media and athletes.

In addition, during the Olympic Games, Anta will also carry out the largest scale cooperation with CCTV Olympic Channel in history, invest hundreds of millions of dollars in integration and promotion, and create an Olympic viewing environment.

Moreover, the deep cooperation between Anta and International Olympic Committee will run through the Olympic year.

At that time, Anta will extend the logo of all previous Olympic Games to Anta olympic series products.

"Fujian made" equipment multinational team

Not only Anta, yesterday, another famous sports clothing brand in Fujian --

It also showed its series of equipment designed for the London Olympic Games in Beijing.

It is understood that the 361 degree "multi" series of Olympic equipment, including multi-national Olympic Committee award equipment, five Chinese national team's professional competition equipment, some Olympic Star exclusive equipment and CCTV Olympic report group equipment.

In addition, as a strategic partner of CCTV sports channel, 361 degree will also join CCTV sports channel, especially around 2012 London Olympic Games to create 361 degree "London action" series promotion program, covering information, special programs, plate implantation, Special Olympics programs, etc., is CCTV's first, the most abundant form, the most content and the longest cycle report on the London Olympic Games.

Some other sports brands in Fujian Province also take the opportunity to select and find some distinctive Foreign Legions to sponsor.

For example, PEAK will provide multi-directional professional equipment for New Zealand delegation; Hongxing Erke has reached an agreement with the Iran Olympic Committee and is also in talks with the Olympic Committee of South Africa and Uzbekistan; Jordan will design the London Olympic awards dress for three generations of Kazakhstan, Turkmenistan and Mongolia.