Analysis Of The Three Major Trends Of China'S Brand Men'S Clothing Development In The Future

So far, China

The industry has gone through three stages: the government led processing period, the private leading processing period and the private leading brand period.

At present, China's men's clothing industry has formed three men's wear industrial clusters: the "Zhejiang style" men's clothing industrial cluster represented by Shanghai, Ningbo and Wenzhou, such as YOUNGOR, Shan Shan, and "happy bird", represented by Jinjiang, Shishi, Jinjiang, Shishi and so on.

Although the development of Chinese men's wear is later than that of women's wear, its development momentum is very strong.

Deng Zuyong, an in-depth marketing consultant of Jie Zhi Yang planning organization, said: "in 2004,

Represented by the volume of casual wear clothing began to rise, in 2007, YOUNGOR, seven wolves as the representative of the mid-range business casual wear began to rise, at the same time, highly respected fashion men's clothing also gradually mature, such as JACK&JONES (JACK&JONES).

In fact, every subdivision does not need so many brands. When a large number of homogeneous brands appear, leading brands will initiate a shuffle campaign. The result of shuffling is stronger and weaker.

In 2009, under the pressure of dramatic changes in the market environment, Chinese men's wear

And adjustment has become quite active and more objective.

The main factors contributing to the growth of China's men's wear market include rapid economic development, accelerating urbanization process, continuously rising disposable income, and the pformation of urban consumption patterns in China.

Faced with the massive entry of foreign clothing brands into the Chinese market, the sales director of Shanghai purple LAN Industry Development Co., Ltd., said: "foreign brands are threatening the Chinese brands in the high-end market. This is because with the improvement of people's living standards, the purchasing power of the men's clothing consumption groups will be changed. Some people can't afford to buy foreign countries now.

The future may be able to buy.

At present, in the low-end market, foreign brands have no threat to Chinese brands. Because of the channel problem, China is too big, and foreign low-end brands are afraid to come in. "

"For the current men's wear pattern, some brands imported abroad, because of short-term arbitrage, have caused the brand to be diluted and word-of-mouth decline, such as Valentino, classic cars and so on. Apart from the big brands, the new brands entering the Chinese market are basically competing with the emerging Chinese brands.

Now, unlike foreign brands, Chinese consumers worship in the past.

For example, new Bai Lun, with less style and under the name of presidential sportswear, has little influence in China.

Wang Wei, senior client director of Beijing Fu Tian Tian Yin Culture Communication Co., Ltd.

Lin TSE Min said: "the international brands that are sitting on the Chinese market at present, such as Giorgio Armani (GiorgioArmani) and other top brands, are Chinese men.

The Shanzhai version of Chanel, GUCCI and LV is very popular in the domestic market, and those who can not afford these brands buy counterfeit goods.

The brand culture of buyers is cultivated. One day, when they have the purchasing power, they are naturally willing to buy genuine goods.

Today, the European and American market is weak, and the men's clothing brands will hope to be placed in the Chinese market. In the new round of international competition, the domestic men's wear brands will have more steady development only through innovation.