"Clear Price": What We Want Is No Longer A Cover.

Since 20, supermarkets, home appliances stores and some department stores in Nanjing have been piloted.

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However, the first day's situation was not satisfactory, especially in department stores.

Merchants exclude the real price of the code, in the final analysis, for immediate interests.

The marketing director of a shopping mall revealed that the two most profitable commodities in the mall are clothing and shoes, and the price of clothing less than 200 yuan can be priced at more than 2000 yuan.

Such activities as "full reduction", "full delivery", "full province" and "full arrival" seem to be very discounted, but there are not enough of them. For example, if the original price tag is more than 1000 yuan to 998 yuan before the promotion, consumers will not be able to participate in the activity of "500 full reduction of 200".

Selling at a nominal price seems to have been a big deal for business, but in fact, many businesses have had a hard time this year: in April, the total retail sales of consumer goods above the province grew by 8.9%, and the growth rate dropped by 3.2 percentage points.

In addition to the downward pressure on the economy, another reason is that consumers are getting smarter nowadays.

The experience of a white-collar consumer represents many people's thinking: "I haven't bought clothes in the mall in recent years.

Clothes to wear on formal occasions, which need to be brand specific, will be bought in Hongkong. The clothes that are usually worn will be solved online, and tens of thousands of dollars can be spent on the Internet every year, because the price of clothes in the domestic market is often more than 1000 yuan, and the water is too big.

The government has clearly recognized this.

In order to build a fair and honest consumption environment, this year, our Province promulgated the "Jiangsu province code for real price", calling for a comprehensive regulation of the commercial retail price.

Discount, price reduction and so on.

Plainly, the real price may lose short-term profits to the merchants, but in the long run, it is conducive to fair competition in the market. It provides consumers with a pparent and fair consumption platform. The buyers spend money on the money, and the sellers do not earn the money.

However, the real price is not a high priority.

People in the industry generally believe that the implementation of the "real price code" can help businesses actively explore new marketing models, and provide consumers with more comprehensive commodity categories, and provide more advantageous commodity prices.

Since the implementation is not difficult at present, it is particularly hoped that the government will further speed up its implementation.

Can achieve normative pformation.