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    361 Degrees To Adhere To Jinjiang As The Base, The Sports Brand To Take The Humanistic Route

    2012/5/28 11:10:00 54

    361Sports Brand In Jinjiang


     


    In the past two years,

    Jinjiang

    The advantages of the perfect industrial cluster and the investment attitude of the local government serving the development of the service enterprises in the first place without any profit have attracted many brand enterprises.

    361 degree International Limited is one of them.


    It is reported that although the 361 degree company has developed into a leading enterprise in the domestic sporting goods brand, it persists in retaining its roots and persisting in taking Jinjiang as a base area without pferring its headquarters to other first tier cities.

    On the contrary, many large projects have been invested in Jinjiang in recent years.



      

    361

    As far as the company concerned is concerned, the Jinjiang municipal government has made efforts to nurture and support the growth of enterprises for many years. This environment is very beneficial to the development of enterprises, and has established a good cooperative and mutually beneficial cooperative relationship between the enterprises and the government.

    Thanks to such support, the company has grown rapidly in recent years.


    Unique

    corporate culture

    This is the driving force for the rapid development of the 361 degree company and the two venture.

    The return of talents is an important part of corporate culture.

    {page_break}


    Annual return rate of 95%, a new project quickly landing, talent recruitment can also quickly catch up with......

    All along, the 361 degree company has done a good job in recruiting personnel and returning talents.

    The company believes that "more than one love" is not only a company's belief in sports, enterprises, and society, but also the development concept of growing together with employees.

    Relying on the culture of love once more, the 361 degree company has created a warm family atmosphere for its employees.


    People who live in food, clothing and entertainment do not want to go.


    Received 53342 yuan of love donated by the company's staff, and 361 degrees Li Hongwei, the electrical and mechanical engineer of the five mile Industrial Park in Jinjiang, was filled with tears.

    With this love money, the son who has just done brain surgery has hope.


    "The enterprise is the home of the staff. How can the family members not help?" said the 361 degree company's trade union official.


    In recent years, the 361 degree company is making every effort to make this big home more and more beautiful and warmer.

    The introduction of three special catering companies to set up three canteens, so that employees from all over the country can eat home cooking; let employees enjoy the apartment suite accommodation; self kindergarten, so that more than 100 employees to enjoy the quality of pre-school education; invested hundreds of millions of dollars to build a 5 floor staff home, so that employees can enjoy all kinds of cultural and entertainment facilities; more than 300 computers have large Internet cafes, more than 10 thousand books and more than 100 thousand e-books, 5 employees cinema, ice rink, gym, sports hall, barbecue bar, cafe hall, psychological counseling room; organize various forms of staff activities every year, including the garden party, singer competition, basketball match......


    According to Hou Zhaohui, deputy general manager of the company, through various inputs of hardware and software, the company cares for every employee and their family members from many aspects such as food, clothing, shelter, entertainment and so on, so that they can feel the warmth of their home.


    Good environment keeps employees.

    It is understood that in recent years, the annual turnover rate of employees in the 361 degree company is above 95%.

    "I have been to many enterprises, but with such a complete set of living facilities and being able to treat workers so humanized, the 361 degree company is the first one I met.

    We don't want to leave here. "

    Li Guigao, a native of Maoming, Guangdong, spoke of the voice of the company's employees.


    Humanistic management and humanistic care


    In order to protect the needs of employees for clothing, food and entertainment, the 361 degree company also started from the perspective of staff self-development, and promoted the upgrading strategy and three-dimensional training system with both internal and external talents to help employees improve themselves, creating a strong corporate culture with humanistic management and humanistic care.


    After the successful listing of Hongkong, the 361 degree company upgraded the overall strategy with the times, including the strategy of upgrading talents.

    Through the school enterprise alliance, to help internal staff to "charge" and help staff development become a major feature.


    "The company and Fujian Normal University, Xiamen University, Beijing Institute Of Fashion Technology, Tianjin University, and become a strategic alliance to help employees recharge, help employees grow."

    Hou Zhaohui said that the cooperation between the company and the universities is as much as possible to employees. Among them, with the help of Fujian Normal University and other joint labor union universities, ordinary employees can go to university without paying tuition fees.


    At the same time, the 361 degree company also recruits high-end talents with multi-party resources such as well-known headhunting companies, and completes the pformation of enterprise talent structure quickly and efficiently with the help of the external brain.


    And the strategy of upgrading talents is three-dimensional training system.

    According to the introduction, the 361 degree company carries out multi angle and multi-dimensional training for the actual needs of employees at all levels. The training objects include front-line staff, grass-roots management, and senior management. The training contents include corporate culture, professional quality, management skills and professional skills, forming a three-dimensional training system which covers a wide range of contents, is close to the actual needs of employees and needs of enterprise development.


    It is reported that in recent years, the 361 degree company focused on building a special training system based on school enterprise cooperation on the basis of the internal training system based on the "brave academy" and the external training system focusing on outdoor training camp.


    "We treat every employee with humanistic management and humanistic care.

    The company aims to provide employees with a unified work and living environment, and export a people-oriented management culture and an active and healthy lifestyle.

    Only in this way can employees really enjoy their work.

    Hou Zhaohui said.


    "People-oriented" is the core content of 361 degree corporate culture.

    It is the vision and mission of the 361 degree company to rely on the strength of the team and work with the spirit of love once more to become a respected global sports brand. "

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