E-Commerce Promotes Brand Upgrading Of Shoes And Clothing Industry In Jinjiang

"Facing the tide of e-commerce, Jinjiang Many brands and export enterprises have joined in to seize the opportunity of Internet business marketing. A number of e-commerce enterprises have sprung up in Jinjiang and occupy a place in the whole country. 27, Wang Dongzhu, chairman of global shoe net in Jinjiang.

At present, the Jinjiang centered Quanzhou has more than 70 thousand online stores, with a turnover of more than 48 billion yuan in 2011, ranking first in our province, ranking fifth in the national level cities, and has become a key area in the field of electronic commerce in the whole country. "The flourishing development of e-commerce in Jinjiang is mainly due to the prosperity of the local entity manufacturing industry. Jinjiang's sports shoes, clothing, bags, rain gear and food are well known throughout the country, and its output value has broken 100 billion yuan. Electronic Commerce The development provides fertile soil. Jinjiang Business Bureau official said.

In recent years, including Anta 361 degrees, XTEP, Seven wolves Among them, nearly 70% of Jinjiang shoes and clothing brand enterprises have already involved in e-commerce, and many brands have annual sales of over 100 million yuan in the field of e-commerce. "XTEP has been making great efforts in online marketing in recent years, and its sales have almost doubled in recent years. Last year, online sales have broken 200 million yuan, an increase of more than 200% over the same period last year." Xiao Shuping, Quanzhou regional manager, who is responsible for XTEP e-commerce logistics distribution, told reporters.

Speaking of the booming e-commerce in Jinjiang, He Zhuoli, general manager of punctuality technology company, a leading local e-commerce enterprise in Jinjiang, thinks that the cost of rental shops in recent years is soaring, the growth of single store sales is decreasing year by year, and the wages of salesmen are higher and sales are higher. All these factors have contributed to the transformation of Jinjiang's private enterprises into e-commerce. "A more central factor is that the sales mode of traditional physical stores is quietly changing. People in the Internet age, especially the younger generation, are catching up with online shopping, and many private enterprises in Jinjiang who are good at understanding the market have already been keenly aware of this trend and have entered the army's e-commerce." He Zhuoli said.

"This year's economic situation is not very good, both internal and external sales are weak, many private enterprises in Jinjiang. Stock The pressure will increase, and the sales can be cut down through network sales, so as to open up the market situation. To a certain extent, it is an effective way to solve the pressure brought by high inventory. " Jinjiang Business Bureau responsible person added.

It is worth mentioning that the massive growth of the net sales volume also directly led to the middle and lower reaches of the industry. Since the beginning of this year, a number of intermediary service agencies and logistics distribution companies have been stationed in Jinjiang around the electronic commerce. Many well-known express companies have indicated that they will set up Fujian headquarters or operation centers in Jinjiang.

Faced with this wave of electricity supplier, the local government has begun to exert its strength. At present, Jinjiang is planning and constructing. logistics , Storage The special e-commerce Industrial Park, including industrial design, advertising and other industries, aims to attract more high-quality e-commerce project talents and supporting enterprises to enter, expand and strengthen the e-commerce industry, and promote local traditions. Industrial upgrading 。