The Development Of Children'S Clothing In China Has Entered The Stage Of Brand Maturity.

At this stage, our country Children's wear Development is gradually entering the stage of brand maturity. According to the data, there are about 400 million children aged 0 to 16 years in China. Among them, 0 to 10 years old children account for 80%. At present, the consumption demand of children's clothing in China is about 2 billion 300 million per year.

In recent years, international brands such as LV, Armani and D&G have launched a series of children's wear. The force of luxury brands in children's clothing indicates that high-end children's clothing is facing rapid development.

At present, the global market for children's luxury goods has reached tens of billions of dollars. The world's high-end children's clothing consumption countries such as the United States, Britain, France, Germany, Spain, Italy, China, India, Russia and Japan are growing at a rate of 6% to 7% per year. Among them, the average children's clothing consumption in the United States accounts for the first place in the world, and the children's clothing consumption is two times higher than that in Western Europe, which is 40 times more than that in the Asia Pacific region.

The foresight Industry Research Institute, "2011-2015 years of China's high-end children's clothing industry production and marketing demand and investment forecast analysis report" shows that our children's clothing market is later developed than the adult clothing market, and the maturity and competition pattern are far behind that of adult clothing. At this stage, the development of children's clothing is gradually entering the stage of brand maturity. According to the data, there are about 400 million children aged 0 to 16 years in China. Among them, 0 to 10 years old children account for 80%. At present, the consumption demand of children's clothing in China is about 2 billion 300 million per year.

Due to the rapid growth of children's development, children's clothing has the characteristics of short cycle time, many patterns and large demand. It is estimated that the demand for children's clothing will increase by 10% in the next few years. By 2015, the size of children's clothing market in China can reach 140 billion yuan.

With the young generation becoming parents, the new round of children's clothing consumption upgrade has started in a comprehensive way. China is becoming an important emerging market in the high-end children's wear industry.

On the one hand, the disposable income of our parents is increasing. On the other hand, they are almost stubbornly willing to invest more money in their children. This gives retailers the opportunity to enter new markets at all levels from discount sales to luxury products. According to the survey, nearly 80% of the three wage earners have an average monthly consumption of more than one adult. Catching up with famous brands, emphasizing style, seeking foreign mentality and making ostentation and extravagance are outstanding features of Chinese children's advanced consumption.

Besides, Chinese parents buy more luxuries for their children than parents in other countries. In addition to the children's birthday, Chinese parents usually celebrate "100 days of birth", the Spring Festival and children's day. Gift giving is a traditional celebration of various commemorative days. In addition, some affluent consumers are also keen to celebrate western festivals such as Christmas, Easter and newborn baptism, so people have more opportunities to dote on small emperors and little princesses. The attractive prospect of children's clothing luxury market can be seen from this.

With the increasing number of births per year and the quickening pace of social and economic development in China, the scale of China's high-end children's wear market has been expanding. According to statistics, in 2006-2010 years, the scale of the industry has achieved rapid growth, the sales scale in 2010 has been 2 times more than that in 2006, and the industry has achieved sales of 69 billion 331 million yuan, up 18.29% over the same period last year.

In the future, the number of children's clothing production will increase, the scale of industrial clusters will also expand, and production will further shift to the cluster. With the expansion of market demand and the development of industrial clusters, output will surely have a leaping development. The number of children's clothing enterprises will increase significantly, and the number of individual businesses will decrease. The level of enterprise division is increasingly obvious, and the scale of leading enterprises will continue to expand.

At present, the United States, Britain, France, Germany, Spain, Italy, Russia, South Korea and Japan all have the world famous high-end children's clothing brands, such as Disney, Akabon, R100, DKNY, Gucci, COZCOZ and so on. They are the outstanding children in the high-end children's clothing market, affecting the clothing and clothing consumption of hundreds of millions of children worldwide. In the Chinese market, these brand enterprises occupy the high-end market and have strong monopoly power.

Looking forward to the high-end children's wear research group of the industry academy, although some enterprises in the high-end children's wear market have shown signs of development, compared with the mature foreign brands, the development of high-end children's clothing in China is still more difficult. Most of the enterprises are still in the stage of production and sale of ordinary children's clothing. The products are located in the low-end market, and children's clothing industry in China is facing a comprehensive industrial upgrading.