"Bao Li Jia", The Leading Enterprise Of The Domestic Yarn Industry, Was Strong In Zhejiang

domestic

The enterprise "Bao Li Jia" adjustment strategy, divides the customer market according to different regions to divide, manage, and deliver goods to the door. At the end of last year, it was settled in Zhejiang, and set up a trading company in the North China Trade Center of China Textile City.

In the past month, Bao Li Jia Textile Co., Ltd. has expanded its business rapidly, and the monthly sales yarn has exceeded 40 million yuan.

According to the insiders, the entry of "Bao Li Jia" will help Shaoxing textile enterprises to build a more perfect fast supply chain platform.

Direct docking terminal market

"Bao Li Jia" is a leading enterprise in the domestic yarn industry, with a registered capital of 150 million yuan, which sold more than 1 billion 800 million yuan last year.

Zhou Hong said that about 70% of the yarn produced by the company was sold to Shaoxing.

Before, the company did not divide the market management. Last year, the strategic adjustment of the company and the market management of the sub area to better serve the customers and set up the sales window to several important areas, Shaoxing is one of them.

To set up sales windows everywhere, on the one hand, is to better serve customers, and more importantly, in order to skip the middlemen and face the terminal customers more directly, the profit maximization can be realized.

Zhou Hong told reporters that when he arrived in Shaoxing, he could skip over the original intermediate links and reach more fabric production enterprises and international trade giants, so that they could enjoy the factory price and build a new customer team.

Such adjustments are made with the intensification of market competition. These are the ways to go.

Build up the cotton yarn supermarket with sufficient supply sources

This year, the situation of cotton spinning is not stable.

Zhou Hong analysis is mainly due to insufficient support from the downstream, and less than 7 of the work started.

In fact, in recent years, the domestic cotton textile industry has been affected by many factors, such as exchange rate changes, labor costs rising and external single pfers. The overall situation is not optimistic.

However, because of the perfect matching of "Bao Li Jia", the situation of artificial cotton is better in the first half of this year. Therefore, the East is not bright and the west is bright. The company concentrates on producing artificial cotton and dozens of varieties to meet the market demand.

In the near future, the daily output of 200 tons of artificial cotton is only enough to digest for 10 days. There is basically no receivables in the market.

Zhou Hong told reporters that as the "Bao Li Jia" equipment is complete, the production can be adjusted at any time, and the equipment will not be idle.

In the "Bao Li Jia", employees have a common skill skating, because a person has to manage multiple production lines, and have a wide scope. Before they go to work, they need to train skating and wear skates in the workshop.

Because of this, "Bao Li Jia" involves a wide variety of products, just more than 50 of the regular varieties.

You can also customize different products according to customer needs.

Zhou Hong said he plans to get more supplies and build a cotton yarn supermarket in Shaoxing.

Conducive to the establishment of a fast supply chain

"Bao Li Jia" owns 750 thousand spindles. Because of the perfect products and large capacity, the products of "Bao Li Jia" enjoy more voice. The pricing of a certain product will even determine the market price of the product.

But Zhou Hong said that pricing is generally determined according to the demand market, and sometimes the price of raw materials falls, but the market demand is large, so the price of external yarns has risen.

Shaoxing's most attractive attraction for Bao Li Jia is the perfect industrial chain.

Zhou Hong said that no region in the world has such a perfect industrial chain in Shaoxing, which can bring an advantage to the industry, that is, better control of costs and the establishment of a fast reaction chain.

From slicing to yarn money to weaving, as well as design and finishing, can be achieved in one step in Shaoxing. There are no such conditions in Shaoxing in other parts of the country.

The head of Ke Bei Trade Center said that Bao Li Jia settled in Ke Bei to facilitate the establishment of a fast supply chain in Shaoxing textile enterprises and jointly build a more perfect supply chain platform, so as to achieve complementary advantages.