Most EU Shoe Companies Are Optimistic About The Chinese Market And Want To Do Business In China.

As the largest contributor to the current global economic growth, China's importance to EU shoe companies has reached an unprecedented level.

David, chairman of the China EU Chamber of Commerce, said in May 29th.

On the same day, the China EU Chamber of Commerce and Roland Begg management consulting company jointly issued the 2012 China EU Chamber of commerce business confidence survey, covering 557 companies in Beijing.

It involves professional services, industrial goods and services, and consumer goods and services.

According to the survey data, 74% of the respondents believe that China is becoming more and more important in its global strategy, and 23% of respondents agree with the importance of the Chinese market last year.

David said most of the respondents were interviewed.

The reason why China's market plays a more important role in its global strategy is mainly because these shoe companies are optimistic about the prospect of China's continuous growth and are optimistic about China's huge domestic demand market.

According to the survey, 78% of the surveyed enterprises are optimistic about the industry's prospects in the next two years, and 72% of the enterprises say that providing goods or services for the Chinese market is the primary reason for their business in China.

"This shows that more and more EU enterprises hope to expand their business in China with the opportunity of expanding domestic demand."

David said.

In fact, whether in terms of revenue or profitability, EU enterprises in China have been doing well in these two areas in recent years.

In this year's survey, 45% of respondents said that the proportion of income generated in China accounted for more than 10% of the world's total revenue, which was 50% higher than that in 2009.

26% of enterprises predict that the 1/4 of global income will come from China this year, and only 17% of enterprises in 2009 will agree with this view.

The overall profitability of enterprises surveyed in China has also been optimistic.

When the European debt crisis reached its peak in 2011, 64% of the respondents said that their pre tax profit in China increased from the previous year.

42% of enterprises said that their performance in China was better than the global average of enterprises, which increased by 8% compared with the same period last year.

As a result, 48% of the surveyed enterprises are optimistic about China's business prospects in the next two years, an increase of 3% over last year.

Although the EU's 27 countries' investment in China has dropped considerably since the beginning of this year, the actual investment in April was only 1 billion 900 million US dollars, down nearly 27.9% from the same period last year. However, the survey results show that EU enterprises, which are considering new investment in mainland China in the next two years, account for 63% of the total number of respondents, an increase of 24% over 2009.

"European Union businesses in China not only think that China is currently the preferred destination for investment, but also optimistic about its future investment attractiveness, which is still suitable for investment.

3/4 respondents regarded China as one of the three destinations that will continue to increase new investment in the world.

According to the survey report.

In addition to increasing new investment, most EU enterprises (52%) said that in the next few years, enterprises plan to expand their business from the Pearl River Delta to other regions, taking into account factors such as business expansion, lower operating costs and government incentives.

"This shows that the Chinese government has made efforts to encourage investment in Western China."

David said.

However, the survey also shows that 22% of the respondents are considering investing in other markets outside China, mainly due to "rising costs" and "relative convenience in developing other developing economies".

Another 35% said they were pessimistic about the competitive pressure and the business prospects of their industry.

Among them, the improvement of Chinese private enterprises in marketing and sales has made these EU enterprises feel increasingly stressed.