• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Hongxing Erke'S Footwear Industry Is Not Afraid To Challenge Another Way.

    2012/6/2 8:43:00 36

    Hongxing ErkeShoe Industry

     


    Over the past 10 years, for many Quanzhou sports brands, it has undergone a "Metamorphosis" process, from the international brand to the creation of their own brand, from the small workshop type processing enterprises to grow into a listed company, from the brand obscurity to become China's top 500 brand companies. For these Quanzhou enterprises, this is definitely the "spring" like 10 years. As a member of many sports enterprises in Quanzhou, Hongxing Erke gradually developed and grew along with this "spring", and also wrote a unique chapter that is down to earth and towards the first.



       Erke Innovation is not afraid of challenges.


    However, "spring" does not always exist, and "winter" will eventually come. After the Beijing Olympic Games in 2008, the sports apparel industry experienced a "bottleneck" after a rapid expansion. With the global economic recession and consumer preferences changing, the overall growth rate of the sports apparel industry slowed down rapidly. Compared with the recession of sportswear, the casual wear market still maintained a good growth. According to the data provided by China Apparel Association, the casual wear market has increased by more than 30% per year, and the apparel industry is about 20%. Casual wear is the fastest growing branch of the apparel industry. Mr. Chen, an agent who has joined many famous sports brands, told reporters that "for many years, the style of shoes and clothes of sports brand is almost invariable, and it is more and more difficult to satisfy the young people's pursuit of fashion and individuality nowadays." Mr. Wang, who is responsible for sports brand counters in large shopping malls, agrees with the view that "the habit of these brands is an article from functional aspects, whether they are shoes or clothing, but in fact, the promotion effect on sales is not obvious. If we can spread our energy to the appearance and fashion of the product, it should be better."


    National brand founded on Sports


    Just a lot Sports brand Still keen on sports marketing, trying to win the London Olympic Games by grabbing the gold medal and grabbing the last straw in the marketing of sports clothing brand, Hongxing Erke has switched to a more fashionable and casual product and quietly transformed into a casual clothing brand. Obviously, the national brand that started with sports has "sniffed" from the development of the industry to the change of market wind direction. As for how to face the next 10 years, they put forward the grand vision of building the world's leading clothing brand a few years ago. According to the reporter's observation, in the past two years, Hongxing Erke has undergone many changes from terminal to product, less rendering of sports power and speed, and more fashion and leisure feeling. In particular, this summer's "mini collar T" mainly gave up the usual theme series of sportswear, instead of walking on the road of leisure clothing brand marketing.


    In the market share a certain share of the market, forming a certain market "barrier", what is the advantage of Hongxing Erke's Micro collar T? Can consumers buy it? For this, Hongxing Erke's relevant personage said that compared with the round neck T launched by the United States and UNIQLO, the micro collar T introduced the "collar T" from physical properties to achieve product differentiation, and also met the target consumer's pursuit of wild joker and psychological characteristics of self individuality. From the perspective of market performance, this product is also popular among young people, providing a good experience for Hongxing Erke to introduce new products in the future, and also enhancing team confidence. However, the transformation is not achieved overnight. Is this the best time to enter casual clothes? When MTEE, UNIQLO UT and other T-shirts are already available.


    Though it is a long way to reverse the consumer's impression of Hongxing Erke's sports apparel brand over the years, but for these Chinese private enterprises growing up in the "wilderness", innovation is the only way to seek breakthroughs in transformation. With the rise of Chinese brands in the world map, China's manufacturing transformation to China is the only way for China's private enterprises. On this road, it relies on a spirit of never giving up "innovation", with the wisdom of being willing to win, and the courage to bear it in order to create two brilliant achievements. We look forward to the next spring coming as soon as possible.

    • Related reading

    Foreign Footwear Electric Business In China's E-Commerce Road

    Footwear industry dynamics
    |
    2012/6/1 17:07:00
    15

    In The Face Of Losing Channels, How Can Shoes And Clothing Brands Fail?

    Footwear industry dynamics
    |
    2012/6/1 16:59:00
    24

    The Average Export Price Of High-Grade Leather Shoes In Wenzhou Reached $49, A Record High.

    Footwear industry dynamics
    |
    2012/6/1 13:43:00
    48

    Traditional Business Development Hindered Anta'S Entry Into The Children'S Market.

    Footwear industry dynamics
    |
    2012/5/31 11:20:00
    21

    Jordan Sports Acknowledges That The Infringement Proceedings Affect The Listing Process And Run Aground.

    Footwear industry dynamics
    |
    2012/5/30 11:13:00
    28
    Read the next article

    Most EU Shoe Companies Are Optimistic About The Chinese Market And Want To Do Business In China.

    Most of the companies surveyed in the EU are optimistic about the Chinese market and optimistic about the future development of the industry, but there are still some pessimism about the Chinese market.

    主站蜘蛛池模板: 乱人伦人妻中文字幕| ASS日本少妇高潮PICS| 91久国产在线观看| 色眯眯日本道色综合久久| 韩国精品一区视频在线播放| 用被子自w到高c方法| 日韩av无码一区二区三区不卡毛片| 处女的诱惑在线观看| 国内自拍视频一区二区三区| 四虎永久在线精品国产免费| 亚洲人成亚洲人成在线观看| www.jizz在线观看| 视频一区视频二区制服丝袜| 欧美日韩国产成人高清视频| 思思久而久焦人| 国产成人综合久久亚洲精品| 亚洲线精品一区二区三区影音先锋| 中文在线天堂网www| 国产97在线看| 欧美性极品hd高清视频| 天堂√在线中文资源网| 午夜性福利视频| 丰满上司的美乳| 麻豆md传媒md00中国| 欧美性受xxxx狂喷水| 国产无遮挡又黄又爽免费网站 | 日韩不卡手机视频在线观看| 国产在线乱子伦一区二区| 亚洲一区精品无码| 19岁rapper潮水第一集| 激情吃奶吻胸免费视频xxxx| 娇喘午夜啪啪五分钟娇喘| 四虎影视永久免费观看| www.tube8.com日本| 精品久久人人做人人爽综合| 无码人妻精品一区二区三区不卡| 国产嫩草影院在线观看| 亚洲av无码欧洲av无码网站| 100款夜间禁用b站软件下载| 欧美日韩国产精品自在自线| 国产日韩av在线播放|