Transformation Of Foreign Trade To E-Commerce, New Trend Of Shoes And Clothing Enterprises

The rapid development of electronic business in recent years not only promotes the sales channels of traditional shoes and clothing enterprises, but also affects the future of the whole industry.

Under the influence of the post economic crisis, with the increase of raw material prices, the rising cost of labor and the prevalence of trade protectionism, the traditional OEM enterprises also began to participate.

The new supply chain is coming.

Internet foreign trade has become the mainstream

In the process of economic globalization, the network foreign trade featuring small amount and multi frequency has become a double-edged sword for many domestic shoe companies to open up the market.

Especially in the background of RMB appreciation, production cost rising and the US subprime mortgage crisis reducing imports, many shoe and clothing enterprises in China are in a difficult position.

Because of its inherent characteristics such as openness, global, low cost and high efficiency, e-commerce shows the advantages of traditional trade mode. At the same time, the decline of European and American economies has also changed the consuming habits of overseas consumers.

Electronic commerce is becoming an important choice of Chinese enterprises' foreign trade mode.

According to Wang Jianxiang, deputy director of the SME Department of the Ministry of industry and information technology, by the end of 2011, the scale of B2B pactions in China has reached 3 trillion, accounting for 10% of China's 30 trillion GDP.

In 2012, China's foreign trade e-commerce market has been showing an active trend.

In spite of the fact that the national foreign trade situation is not very good, small foreign trade is developing steadily, and even many large enterprises have begun to take the form of small network foreign trade, so as to improve the situation of foreign trade depression.

As a good sales mode, businesses can earn money through search engines.

At present, the way that domestic enterprises develop network foreign trade mainly adopts independent establishment or cooperation with mature network foreign trade platform.

In 2000, a well-known shoe manufacturer in Jinjiang went bankrupt and the company had to restructure.

The shoe companies after the reform caught up with the good year of foreign trade orders, and began to take some foreign trade orders.

But after a long time, after 2008, the financial crisis, the appreciation of the renminbi, the rising cost of labor and other factors led to the collapse of shoe companies.

"At present, there are only 5 enterprises in our scale producing vulcanized shoes and relatively good quality products."

The shoe industry chairman said.

During the blowout period of online shopping in 2010, this shoe company was introduced by acquaintances. Through online marketing, the order rate was very fast, and the total volume of orders was huge, all of which made it have better cash flow.

From the pformation of foreign trade to the order of e-commerce enterprises, this shoe company is a typical case.

The path of e-business seems to solve these two problems.

On the one hand, the Internet can make users and products infinitely close; on the other hand, after years of development, online has also had some relatively mature platform based channels.