Lining: Liang Jian 2008 (Attached)

At the end of the year of the pig in Lining's near shadow, the prince of gymnastics, Lining, accepted my exclusive interview at the world's first city in Xianghe County, Hebei province.

He was wearing a dark green sweater, a black vest and a beige trousers. It looked cool.

But from the first moment he entered the door, I saw his little white hair at a glance. This white hair witnessed the vicissitudes of the old gymnastic prince who used to be in the world.

In those days, the handsome young man was no longer young. Instead, he was a steady and experienced business strategist.

This is a typical face of South of the Five Ridges, with a dark complexion and slightly drawn eyes.

During the conversation, his expression was very focused. His hands were habitually clasped together. Sometimes he frowned and talked.

When I was talking with him, I found that his broad forehead was full of strategic wisdom, and his eyes were full of wisdom and cunning.

He is very resourceful and very frank. This is a man with a global vision and the world's mind.

He was born to take the first place. When he was a gymnast, the Lining whirlwind that he had blown up shocked the world. Later, when he went to sea to do business, he made the sports brand amazed by the world.

Why did he want to invite me to the first city in the world? Is this the first two words foreshadowed his life?

As an Olympic champion of China, he founded an enterprise. What did he do for the Olympic Games when the Olympic Games came to China?

Lining, who was born in Liuzhou, Guangxi, was born in Liuzhou, Guangxi. His father named him Lining and hoped his son would be healthy and peaceful. In September 8, 1963,

Lining was very naughty when he was a child. One day, coach Liang Wenjie of Guangxi gymnastics team came to school to pick gymnastics seedlings.

He was not satisfied with the whole lap. When Liang coach was disappointed and ready to go back to his home, he was attracted by the little Lining playing there. Liang coach selected Lining.

Lining had a special understanding of gymnastics and superhuman aura. He practiced gymnastics at the age of 8 and half, and won the junior Gymnastics Championship at the age of 10 at the national gymnastics competition. The runner up was 6 years older than him.

At the age of 13, Lining's right arm and elbow grew. The doctor broke his elbow and took out 3 broken bones and stitched them up.

Lining insisted on training with pain. No matter how painful or tired he was, he clenching his teeth and insisting that he never tired of crying.

His training results are very high.

In 1980, Lining, 17, was selected as the national gymnastics training team.

Lining failed to meet expectations. After a year, he won the floor exercise and pommel horse championship at the eleventh World University Games, and won fifth individual all-around events.

On December 22, 1982, at the sixth World Cup Gymnastics Competition held in Zagreb, Yugoslavia, Lining held six Championships in men's floor exercise, horizontal bar, vault, pommel horse, rings and personal all-around.

In 1984, at the time of the Olympic Games in Losangeles, Lining said to his teammates, "the Chinese nation has stood excellently in the forest of the nations of the world. How can we be willing to accept the cold shoulder like sword like sword today?"

Losangeles is especially fond of this handsome Chinese boy who won 3 gold medals in free exercise, pommel horse and rings.

In addition, it also won two silver and one bronze, that is, men's group silver medal, vault silver medal and all-around bronze medal.

He is the Chinese athlete who won the most medals in this Olympic Games.

It is known as "the tower of the force star" and "the little giant who makes us fall".

Lining's smile swept the world. When he got victory, he had a brilliant smile and a sunny smile on his face. When he was not at home, he had a shy smile and a shy smile; when Lining whirlwind won the Grand Slam, his face was proudly smiling and proudly smiling.

Lining's smile conquered the world. He was born for Chinese gymnastics and fought for Chinese gymnastics. He created an era of his own. He is a well deserved national hero.

In 1987, Lining, the only representative of the Asian region, was admitted as a member of the International Olympic Committee athlete Committee. Seoul is not the peak of Losangeles's fate. The sports competition is very good. If Lining stops, then he will leave the world with a successful cheering and a sunny smile.

However, when the 1988 Olympic Games in Seoul came, and when the motherland needed him to fight for it, he went to battle without any hesitation and became the first Chinese athlete to take part in the Seoul Olympic Games.

At the age of 25, he is the ultimate age of gymnasts. He did not plan to take part in the Olympic Games.

Seoul is not Losangeles. Lining, a 25 year old gymnast, fell from the rings.

When Lining returned from Seoul, he felt that he had no sense of shame, and that when he was accused of injustice and injustice, he was attacked by a Chinese businessman.

His name is Li Jingwei. He is the chairman of Jianlibao company of Guangdong. He warmly invited Lining to join Jianlibao company as an assistant.

Lining is a grateful person. In many temptations such as taking office and going abroad, Lining hesitated to sail his life ship to Jianlibao company in Sanshui, Guangdong province.

Looking back on history, Lining said to me, "the failure of Seoul has more significance for me. Without that failure, there may be no Lining card today, nor will there be anything else that will be more rewarding."

Years of gymnastics training made Lining develop a realistic and pragmatic style.

He modesty to worship Li Jingwei as a teacher, study hard business, diligently and painstakingly, finally help the boss to make the business bigger and bigger.

When Jianlibao rolled into a big snowball a year later, Lining put forward his own strategic conception: I am a sports student. I want to set up a gymnastic school.

Li Jingwei once again supported him: you should not only engage in gymnastics school, but also set up a sporting goods company to name you!

Squirrel tail beating flames, clothing brand life was cast in 1990, Lining sporting goods company was formally established.

Several young people thought of a brand logo together.

The appearance is a large letter L, and the long tail of the squirrel is particularly eye-catching.

Squirrels are well balanced and gymnasts pay attention to balance.

The tail is like a blaze of flags and a flags of dancing.

At the beginning of his business, Li Jingwei invested generously at 16 million yuan as the start-up capital of the Lining sporting goods company in Guangdong.

Lining, who took office, has two wishes: first, to build an excellent company, and two to set up a gymnastics school.

Lining devoted all his intelligence and talents to the struggle of commodity tide.

He treats business as if he were training gymnastics.

He has been an athlete, most aware of the pros and cons of sportswear, clothing materials and fabrics are very particular. If clothing materials, fabrics, design and functions are taken as an industrial chain, the source should start with cotton planting, and every link must be meticulous.

Lining said that he should be honest and careful in business.

Lining's ancestral home in Shunde, Guangdong, has the tradition and gene of Cantonese being good at business.

Li Jingwei is also a Cantonese. The two descendants of Li's Cantonese have joined forces to create a great eastern myth.

Lining aimed at world class brands, from fabric, materials and design, to find first-class talent to operate.

He is a good company. His company does three big businesses: sportswear, two shoes and three accessories.

He hired designers from the United States and China to work together.

After 18 years of exploration, we have initially formed an international sporting goods Brand Company representing China.

Since the successful listing of Li Ning Co in Hongkong in 2004, it has maintained steady and rapid development: the turnover reached 1 billion 878 million yuan, 2 billion 450 million yuan in 2005 and 3 billion 180 million yuan in 2006.

The company's performance has increased rapidly at a rate of more than 30% for 3 consecutive years.

Recently, the US authoritative Market Research Institute sporting goods intelligence statistics the market value of the 94 listed companies in the global sporting goods industry at the end of 2007.

Li Ning Co surpassed Asics in the world's comprehensive sporting goods business ranking, ranking fourth after Nike, Adidas and Puma.

Whether he was an athlete or an entrepreneur after retiring, Lining was strongly supported by all sectors of society.

Therefore, he actively engaged in public welfare undertakings is both a responsibility and an obligation.

In 2006, he set up a "public sports" training program for sports teachers in poverty-stricken areas throughout the country, and vigorously promoted the development of physical education in primary and secondary schools in China.

Today, the project has trained 870 PE teachers in Shanxi, Sichuan, Yunnan and Guangxi, and will continue to develop in the future.

Lining, as the image ambassador of the "Health Express" of charitable medical activities, from 2004 to 2006, the Li Ning Co donated 3 consecutive years to the "Health Express" project. The sum of the subsidy reached 21 million yuan, in order to make more cataract patients get new life.

In August 2005, the Li Ning Co launched the love donation proposal, calling on all employees of the company to participate in the donation activities of Lining hope primary school, and build two primary schools every year.

Up to now, Li Ning Co has completed the construction of 3 hope primary schools, and another two primary schools are being built.

Passion is the source of creativity. Lining is a passionate person. His passion for sports led him to win 106 gold medals with unremitting efforts and indomitable struggle. He was elected the most outstanding gymnast in 50 years. After his retirement, he became the first sports brand in China by his passion for sports culture industry.

Lining is a legendary figure in the history of Chinese sports.

No one in China has achieved such great achievements in sports and business as he did.

Just as Lining was in the ascendant of his career, he chose a difficult way to study. He chose to study at Peking University law school.

I asked him why he chose Peking University.

He said sincerely, "I worship Mao Zedong."

Law plays a vital role in cultivating people's ability of logical thinking and organization.

At Peking University Law School, Lining is a hardworking student.

He is not good at all, but he works hard and respects teachers.

During the third year, Lining applied for EMBA of Guanghua School of Management, Peking University.

Love is playing in the Olympic Games of Chinese sports Lining. Recently, the Li Ning Co released the 2008 Olympic strategy in Beijing.

As a witness of China's Olympic Games since 1992, the Li Ning Co's highly anticipated Olympic strategy is based on the theme of "Heroes", and has highlighted three important plans, namely, "heroic team", "hero gesture" and "hero return", to highlight its strategic wisdom and world mind as the leader of Chinese sports brand.

I asked Lining how to understand the meaning of hero.

He said, "I think heroes are first ordinary people.

Like you, they have joy and trouble, success and failure.

The only difference is that they have put in more effort and sweat.

In fact, everyone can be a hero.

It is not necessary to win Olympic gold medals, and it is not necessary to break the world record.

As long as you can work hard for your goal and surpass yourself, you are the real hero.

Here, you will see the dribs and drabs of Olympic heroes like Wang Liqin, Zhang Yining, Yang Wei, Cheng Fei and Guo Jingjing.

I hope everyone can get some inspiration from them and work hard for their own goals.

In July 2001, Li Ning Co won the title of "strategic cooperation partner of the Chinese Olympic Committee", and became the highest level sponsor of the Chinese Olympic Committee.

Lining did not forget those athletes brothers.

2001