Four Secrets Of Shoe And Clothing Enterprises' Portal Website

China's B2B e-commerce environment is gradually changing. As more and more SMEs join the online business team, the supply of commercial information on the Internet is becoming more and more popular and competition has intensified.

Today's Internet is no longer the initial network environment. Whoever can take the initiative first will be able to take the lead in the competitive market.

As a mature entrepreneur, you know that only when you grasp the opportunities and understand the industry information, can you choose the most suitable tools to get a wider market and business opportunities at the lowest cost.

However, in the age of high speed information dissemination, how to let customers take the initiative to look for enterprises, change the initiative of enterprises, promote sales and expand market share.

Let your business out of its eternal peak?

Now, there are about 2000 online stores in China. From 2004 to 2005, the number of online stores in China has increased by four times.

In Guangdong alone, more than 100 enterprises use network resources to do business. How many enterprises all over the world use the Internet to do business is self-evident.

So we must make good use of the internet tool, and the future wealth is in the Internet.

Two, we must be good at investing in the Internet according to our actual situation. Insiders say that if we want to achieve good results, we must carefully calculate the ratio of investment to earnings.

But at the same time doing online business, on the one hand, the quality of their products is very good, on the other hand, we should also pay attention to filtering false information from customers.

Online shopping is not all real. "Some customers are not sincere."

Before negotiation, we should first filter out the obvious false information.

As for how to judge false information, we must rely on experience and our own judgement.

Three, a company must have its own resources, and its customer resources will definitely increase. How can these resources be integrated on the Internet?

Choose a relatively large portals. At present, domestic shoes and clothing websites such as www.91se91.com, www.cnxz.cn/ and so on are very good websites. These websites are very careful about each industry. You can integrate the resources of your own customers according to the evil classification there.

We must have a sincere attitude to fill in the company's information, false or irresponsible information will seriously damage the credibility of the company; use mass tools, we must carefully select the customer base and avoid making spam.

From the practical experience, mail group sending is a better marketing method, which is much better than the Banner propaganda at the top of the website.

The author can receive several orders by sending an e-mail every time, so personal website must pay attention to let website visitors subscribe to your mailing list.

A single form of advertising can easily make customers feel tired, so you can use java to implement Banner wheel display (rotate display) or ad text wheel display.

In addition, advertising Banner must be beautifully made, with more styles, so that visitors are interested in clicking to generate purchase behavior. It is best to put a counter in the number of advertising pages in order to count the relationship between browsing volume and purchase volume.

Four, in the opening of a portal website registration 1., you need to choose a website providing personal store platform, such as the world clothing and footwear net (www.91se91.com), registered as a user.

This step is very important.

Most websites require registration with valid names such as real names and identity cards.

When choosing a website, popularity, fees and charges are important indicators.

Now many platforms offer free shop service, which can save you a lot of gold.

2., you should fill out the classification of the goods provided by your shop, for example, if you sell PU soles, you should classify them as "sole" in "shoe accessories" so that your target users can find you accurately.

Then you need to set up a name for your shop, and which store you click on in the list depends more on whether the name is attractive.

Some online stores display personal data, which should be filled out to increase trust.

3.. You need to fill out the website on the name, origin, location, nature, appearance, quantity, paction mode and trading time of each item, preferably with the picture of the merchandise.

The name should be as comprehensive and outstanding as possible, because when someone searches for the product, only the name will be displayed on the list.

In order to increase attractiveness, the quality of the picture should be as good as possible. It should also be as detailed as possible. If mail is needed, it is best to state who is responsible for the postage.

When you log in, there is a very important thing about setting 4. prices.

Usually the website will provide the starting price, the bottom price, the price and so on.

Suppose that the seller wants to sell a dress of 100 yuan, and intends to sell it to 150 yuan.

If it's a traditional shopkeeper, just mark the price of 150 yuan first, and if you can't sell it, lower the price again.

But online bidding is different. Sellers should set up a starting price first, and buyers will bid up from then on.

The lower the starting price, the more interest the buyer will get. Some sellers set 1 yuan to start shooting, which is a good way to attract attention.

It is the risk that the starting price is too low and the final paction price is too low, so the seller has better set the base price at the same time, such as setting 105 yuan as the bottom price, so as to ensure that the goods will not be bought below the cost.

Another drawback of the low starting price is that it may imply that you are willing to sell the goods at a very low price, so that the auction can linger at a very low price.

If the seller feels too long to wait for the auction, the price can be set. Once the buyer is willing to pay the price, the goods will be sold immediately. The drawback is that if a few buyers are interested, it is impossible to raise the price.

Sellers should make use of these settings according to their specific circumstances.

5., in order to improve the popularity of the store, marketing should be carried out properly at the beginning of the shop opening, but it is not enough to be limited to the Internet.

For example, purchase the location of "hot commodity recommendation" on the website's large flow page, add the name of the commodity list and add pictures to attract the eyeballs.

You can also use free advertising, such as exchanging links with other stores and websites.

6.. When customers decide whether to buy, they may need a lot of information that you do not provide. They will put forward on the Internet at any time. You should reply in time and patiently.

However, it should be noted that many websites in order to prevent sellers from trading privately to avoid paction costs will prohibit buyers and sellers from providing any personal contact on the Internet, such as mail boxes, telephone calls, etc., otherwise they will be punished.

After 7., the website will notify the two parties of the contact information and make a paction according to the agreed way. They can choose to meet each other, and they can also trade through remittance or mail, but they should be as soon as possible so as not to suspect your credit.

Whether to provide other after-sale services is also a matter of prior agreement between the two parties.

8. credit is a very important factor in online pactions. In order to jointly build a credit environment, if the paction is satisfactory, it is best to give each other good reviews and get good reviews by good service.

If a paction fails, a bad review should be given, or a complaint should be made to the website to reduce losses and warn others.

If the other party complains, it should be dealt with as soon as possible so as not to stain the credit.

It is not necessary to say that 9. after sales service is perfect. Perfect and thoughtful after-sales service is a very important bargaining chip for the business to keep enduring.

No matter who is novice or veteran, they will value the experience and skills of network marketing. They are familiar with marketing, but sometimes they neglect details, and experience is too important for beginners.

Lv Benfu, the first internet economics doctor in China, said: "the Internet has become a highway for the development of small and medium-sized enterprises.

In the era of Internet, marketing is no longer a chain of point to point or flake in the traditional form, but a geometric way through the Internet.

Compared with traditional marketing methods, Internet marketing is more than 10 times cheaper.

Through the Internet, business activities can no longer be confined to physical space. It extends beyond the limits of countries, regions, and time, so that customers and markets can expand significantly.

Moreover, because of the adoption of information technology, producers and consumers are more closely linked. They can provide customers with more thoughtful services and technical support. In the marketing way, e-commerce will weaken the traditional distribution network, so that enterprises can accurately manage inventory and supply chain according to market demand, so as to reduce the cost of marketing, storage and pportation.

Of course, each enterprise has its own different characteristics, which determines that the mode of merging with network enterprises will be more diversified.

As for the choice of which way to merge, it is the most successful way to maximize the efficiency of enterprises according to their own conditions.