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    Guangzhou Wenzhou Quicken The Construction Of Professional Market And Create A Fashion Capital.

    2012/6/5 14:46:00 40

    Clothing

    Clothing, accessories, leather shoes, leather shoes and leather in Guangzhou, which operate near the professional market dominated by the "traditional projects" of Wenzhou people, tend to concentrate a lot of Wenzhou villagers. Many people eat together and live in a small area, forming many "Wenzhou hotels" and "Wenzhou communities" with Wenzhou characteristics.


    "Duck tongue smoked chicken + steamed small yellow croaker in East China Sea 2 + pickled vegetables and peas sprouts + Wenzhou rice cake fried celery, + warm pickled blood clams + gold instead of prawn + Ming Tea + 4 + Thailand fragrant rice 4 bowls + paper towel!" in Guangzhou new Yangtze International excipient center on the first floor of the sightseeing elevator mouth, posted a beautifully printed propaganda posters: Guangzhou group purchase: only 148 yuan! The market price 316 yuan of de Chao Xuan restaurant 4 people enjoy 4 sets of 1 packages.


    De Chao Xuan Hotel is located in Guangzhou new Yangtze River International excipient center, and the owner is Jin Qinglin from Wenzhou.

    Chen Zhi, assistant president of Wenzhou chamber of Commerce in Guangzhou, told reporters that Jin Qinglin used to be the market operator of the excipient market. With the gradual increase in the number of Wenzhou business households in the market, he set up a German Chaochao hotel which combines Chaoshan and Wenzhou flavor.

    After the opening of the hotel, business is very hot, and now there are second chain stores.


    Sitting directly on the 5 floor of the light ladder is quite common outside, but it will definitely surprise people, whether it is a hall or a room.

    "The food here is very good, and there are many dishes."

    Wenzhou people who also run cloth business in the market.


    Wang Hai has lived here for many years.

    He told reporters that because the family was opening up in the fabric market, it became a dining hall for entertaining guests.

    The ones who come here most are the owners of nearby cloth shops. Wenzhou snacks, dried eggs, duck tongue and so on have become the favorite of these people outside Wenzhou.


    In the new Yangtze River International excipient center, there is a very famous building called Yijing Cui yuan.

    Spin

    Business operators.


    "Following the upgrading and upgrading of Zhongda market, more and more businesses choose to buy their homes in the vicinity."

    Chen Zhi told reporters that there are tens of thousands of Wenzhou people in the big business circle, and a large number of them are buying houses or renting them nearby.

    The most concentrated one is Yijing Cui yuan. They initially count that nearly 1/3 of the households in Wenzhou are from Wenzhou, and this district has become a truly "Wenzhou district".


    Li Jianlin, a businessman in Wenzhou, has been doing business for 10 years in Guangzhou International Textile City. He has rented five pieces of silk in the market, and has been doing wholesale business of wool and cloth.

    Yijing Cui Garden opened, he was very interested in residential property street shops, the same day set down 4 shops as warehouses.

    Li Jianlin said that Yijing Cui garden is only 5 minutes away from the international textile city. It is very convenient to go back to work and live here.

    At the same time, many of his neighbors are fellow townsman of Wenzhou. It is very convenient to take care of things at ordinary times.


    Guangzhou international garment exhibition and Trade Center (FTC) opened in the first phase, and has been running for more than a year.


    Zhu Qingguo, President of the Wenzhou chamber of Commerce in Guangzhou, said that the FTC project is a trade and Exhibition Center Based on high-end brand wholesale, order, affiliation agency, e-commerce and retail, introducing fashion brand operation agencies, boosting the upgrading and pformation of garment industry, and innovating the professional market of garment.


    It is understood that the current international fashion and Asian level 2B2U, Anya, Kaman, Calvin, Cass, Sha ya, Hui Da and other strength brands have entered the FTC phase one European and Korean boutique.


    The world trade clothing city ended its investment, and the project was under intense construction. The success of the leather goods city project is about to start construction. This year is a very busy year for Zhu Qingguo, President of Guangzhou Wenzhou chamber of Commerce.

    "These markets, most of the operators are our people in Wenzhou."

    Zhu Qingguo said that in recent years, the professional market in Guangzhou has been steadily rising, especially in many Wenzhou operating households. They have taken up a large number of superior resources and have a good momentum of development.


    Coincidentally, Pan Yongmiao, President of the Wenzhou clothing trade association of Guangzhou, said at the inauguration ceremony that in the next three years, the chamber of Commerce will invest in the two professional clothing markets, namely, the United States and the United States, and the United States and the United States.


    It is understood that the two garment markets are located in Guangzhou clothing wholesale business circle.

    The Guangzhou Mei Shang Mei clothing boutique project has a total investment of 150 million yuan, which is a 8 storey building with a total area of about 16 thousand square meters (nearly 600 stalls). It will be open for trial in March 2013.

    The MGM garment wholesale market is a project in collaboration with General Hospita of Guangzhou Military Region. After completion, it will become one of the most important clothing wholesale markets in Liuhua business circle.


    Wen Shang to build Guangzhou fashion exhibition and Trade Center


    When it comes to the international fashion capital, where do you think? Paris, Milan or New York? Maybe in the near future, as a Chinese garment production base, Guangzhou will also leap into your mind.

    The Guangzhou international garment exhibition and Trade Center (FTC), which was jointly built by Guang Bai group and Guangzhou Wenshang, has been officially opened in two museums after more than one year's decoration design and global investment.


    Wen Shang Lian Guang Bai group


    In June last year, the Guangzhou International Fashion Exhibition Trade Center global investment promotion was officially launched. The exhibition center was rebuilt by the Liuhua exhibition hall of Guangzhou Fair, which integrates five functions of trade, exhibition, design, marketing and information.


    It is understood that Liuhua Pavilion is located at No. 117 Liuhua Road, Guangzhou, with a total land area of about 100 thousand square meters, with convenient pportation and complete supporting facilities.

    In October 2008, the 104th Canton Fair officially moved to Pazhou Exhibition Hall, Liuhua exhibition hall no longer held Canton Fair.

    After several rounds of competition, Guangzhou's Wenshang strong union, represented by Zhu Qingguo and chairman of the Wenzhou chamber of Commerce in Guangzhou, won the right to operate the project.


    Guang Bai group is a large state-owned commercial enterprise in Guangdong province. It has integrated and managed most of the state owned department stores in Guangzhou.

    The annual turnover of the group is more than ten billion yuan, and its business scale is the top twenty-second in China's commercial enterprises, and the third place in Guangdong's commercial enterprises.


    It is understood that the world trade clothing city is a complex project, the overall scale is very large.

    The total planning area is 300 thousand square meters, with a commercial area of 200 thousand square meters, with more than 3000 shops, and a large logistics distribution service center, exhibition hall, restaurant and fast food city. There are more than 1000 parking spaces.

    The project is still the only commercial item with independent property rights in Liuhua business circle.


    FTC will integrate into apparel industry's upstream and downstream formats


    Zhu Qingguo said that the FTC international fashion exhibition trade center will overturn the traditional wholesale market mode in China, and guide the development of Guangzhou old Liuhua business circle from a single distribution function to high-end elements such as design, innovation and brand. The clothing brand incubation is the core of this series of actions, thereby promoting the overall upgrading of the garment industry, enhancing the international status of Chinese clothing, and boosting Guangzhou's goal of realizing the "international business center".


    "We have made a thorough analysis of the current situation and problems of convective flower business circles, and it is based on a more profound understanding that we are determined to make the FTC clothing trade and trade center become"


    The model of garment industry upgrading has become an important force to break through the bottleneck of the development of Liuhua business circle.

    Zhu Qingguo said that in addition to regular trade and trade exhibitions, FTC also integrated all relevant formats of the upstream and downstream industries of the clothing industry.

    A copyright trading center was set up to provide designers with places to display and trade copyright, integrate fashion media resources, set up a fashion news release center, cultivate FTC's international fashion discourse power, and effectively promote and enhance the overall brand image.

    FTC will invite all fashion industry designers association to participate in international fashion publishing and communication, so that FTC can truly become an international platform for China's fashion enterprises to pform and upgrade.


    Building Asia's largest international T stage show


    "Paying close attention to the sedimentation of the value of Liuhua Pavilion and focusing on the future of the clothing industry is an important point of view for us to build FTC from beginning to end. Our basic train of thought is to advance with the times, blend in characteristics and develop in a long term under the premise of reverence and inheritance of history and culture."

    Zhu Qingguo said.


    Zhu Qingguo briefed reporters on the 5 Hall of Liuhua exhibition hall, which once witnessed half a century of Chinese business myths. When the reporters arrived at the scene, the workers were in the process of tight decoration.

    The pavilion will be focused on becoming the largest international T stage in Asia, and is committed to accomplishments at the exhibition stage of design masters and fashion brands at home and abroad.


    It is understood that the 5 Hall of Liuhua exhibition hall, formerly known as the Sino Soviet friendship building, one of China's eight major "red buildings", is China's renowned international exhibition and trade platform at home and abroad.

    Hall 5 is about 60 meters long, about 20 meters wide, and about 20 meters high. It is divided into two floors.

    The gross floor area is more than 5000 square meters, and the whole hall is arched.

    On the basis of preserving the style of the former Sino Soviet friendship Pavilion, hall No. 5 will be equipped with large T platforms and seats for nearly 1000 people and equipped with various state-of-the-art technology and performance facilities. At the same time, there will be a consultation area, a rest area, a display area, a conference room, a news office and a multi-function hall.


    Zhu Qingguo said that in the future, it will become a platform for the international fashion week, the international fashion trend announcement and the famous brand publishing, and carry out the summit forum.


    Zhu Qingguo: there is a lot of space in Guangzhou's professional market.


    "At that time, the development of garment accessories market is getting better and better, and one shop is hard to find."

    Zhu Qingguo's mind began to rotate. Since so many business owners are looking for shops, it is better to invest in shops and engage in market development.

    In 2002, Zhu Qingguo handed over the garment accessories industry for nearly ten years to his younger brother and began to devote himself to the field of professional market development.


    During the year, he pferred from a state-owned unit in Guangdong to a more than 2000 square meter berth, operating over a year, and paying 5 yuan and about 8000000 yuan in lump sum.

    At that time, 10 square meters of bunk rent 8000 yuan per month, now 10 square meters of the most expensive rent of bunk a month 6-7 yuan, Zhu Qingguo has gained several times of profits.


    After that, he devoted all his energies to market development.

    10 years in the field of professional market development, Zhu Qingguo has formed its own market development ideas.

    "The development of commercial real estate is more in line with the interest of Wenzhou people, and Wenzhou people are also the target of the commodity market."

    Zhu Qingguo revealed that the focus of the market is Guangzhou international fashion show trade center project and another leather city project.


    Zhu Qingguo said that the professional market in Guangzhou played a very important role in the economic development of Guangzhou and even Guangdong and the whole country.

    However, due to historical reasons, quite a few parts of the specialized market in Guangzhou are characterized by "scattered, weak and small". Nearly half of the specialized markets have limited development space due to hardware and site constraints, and there are hidden dangers in fire fighting. They have adverse effects on regional traffic order, social order, urban management, environmental protection and environmental sanitation, etc., and are still at the initial stage of modern logistics development, which is not compatible with Guangzhou's march toward a modern central city.


    For example, the market of Liuhua business circle, which has been very saturated, has been developing for more than 20 years. Despite its advantaged advantages, it is also facing severe challenges. Its original advantages gradually weaken, such as the weakening of cost advantage. With the increase of land rent and labor cost in Guangdong, the price competitiveness of the Liuhua business circle has been greatly reduced in the past, and the scale of the Liuhua clothing trade circle has been expanding, but its format is duplicated, lacking overall planning and upgrading, and the competitive advantage of differentiation is not obvious.

    Liuhua business circle is one of the largest wholesale distribution centers in the country. The original distribution function of "quantity", the industrial expansion based on replication, and the original mode of currency trading are the obstacles for its development.


    "The changes and pressures of these markets give us more business opportunities."

    In Zhu Qingguo's view, the development of Guangzhou's professional market must change its thinking and position. There are many markets that need upgrading and upgrading. As long as we work hard in this area, we will have a good harvest.


    The formation of professional market in Guangzhou is a must for Wenzhou people.


    "In Guangzhou, Wenzhou people founded more than a dozen specialized markets, and these professional market operators also have a large number of Wenzhou people."

    Chen Zhi, assistant president of Wenzhou chamber of Commerce in Guangzhou, said that the formation of the professional market of Zhongda cloth market group, Zhan Xi road shoe city group, Huadu Shiling leather leather city, Liuhua garment wholesale market group, Sanyuanli leather wholesale market and so on, Wenzhou people's contributions.


    "Global textiles look at Guangdong, Guangdong textiles look great."

    As the only fabric, accessories and home textile purchasing business circle in southern China, China has occupied the most prosperous and most prosperous gold spot in Guangzhou, and has developed into one of the largest and most concentrated textile specialized markets in Asia, with an annual turnover of tens of billions of dollars.


    There are also more than 20 large textile accessories markets in Guangzhou International Textile City, the Yangtze River International accessories market, and Guangzhou Zhongda International Textile City.


    According to Zhu Qingguo, President of Wenzhou chamber of Commerce in Guangzhou, before the market upgrading and upgrading, the fire hazards always existed because of close proximity to residential areas. The business circle was listed as the ten major hidden danger unit in Guangzhou.

    Under such circumstances, the local government has planned the original Zhongda cloth market to become an international textile business circle, which is centered on Rukang Road, the trading center of the development axis, the surrounding public service area, the logistics center and the landscape area.


    Zhu Qingguo moved in a timely manner. In early 2006, he joined other market operators in the United market to form the Guangzhou giant Fung Real Estate Development Co., Ltd. in the form of shares and develop the Jiuzhou light textile market. He took 41.5% of the shares as chairman of the company.

    In March 2007, with the construction area of 60 thousand square meters and the total investment of more than 400 million yuan, the Zhongzhou Jiuzhou light textile market was completed and became a model project for the upgrading of Guangzhou Zhongda business circle.


    After the end of investment promotion, it was put into operation in April 2007.

    Zhu Qingguo revealed that nearly 2000 textile professional shops and business offices are another major textile market in the textile business circle of Guangzhou after the international light textile city.

    The total planning of the project is four levels, of which the first floor is for the planning and management of fabrics, two storey and three storey business excipients, the four level for business office buildings and all kinds of supporting service centers.


    "Besides the Zhongda Jiuzhou light textile market, the Jiahe Textile City and the Silver Ridge square are also developed by Wenzhou people."

    Under the leadership of Chen Zhi, the reporter came to China textile business circle, he told reporters.


    Some professional markets have tens of thousands of Wenzhou households, accounting for nearly 1/3 of the market operators. In the market, Wenzhou dialect is also the prevailing language.


    In addition to investing in building a new professional market, in Guangzhou, Wenzhou people are trying different ways to gain market management rights.


    In 2008, the Tianma mansion clothing wholesale center, which is the same as the white horse clothing market, once changed hands.

    The Zhejiang Businessmen Investment Group, mainly Wenzhou people Sun Xiaofei and Ye Lixin, invested 200 million yuan to restructure the market and get more than 50% of the property rights.

    Sun Xiaofei, chairman of the board of directors, told reporters that after restructuring, they produced 40 million yuan to pform Tianma and operate it with a brand new "Wenzhou concept".


    It is understood that the Tianma mansion fashion center, established in October 1998, is located in the central location of Guangzhou Liuhua clothing wholesale business district, with a total investment of more than 500 million yuan. It is a large clothing store which is mainly wholesale and retail.

    Liuhua district has developed ten years of development, and has developed several large garment wholesale markets, becoming one of the largest clothing market in Guangzhou and even China.


    In the highly concentrated peers, the Tianma mansion fashion wholesale center has a significant advantage in scale and scale, but the Tianma Building has not been very successful.

    In March of that year, under the pressure of funds, "Tianma" began to sell some shops on the first floor and eight floors.

    Although the occupancy rate of "Tianma" has reached 90%, this batch of shops is still asking less and buying only a dozen shops in a few months.

    In July of that year, Sun Xiaofei, President of Guangzhou Yongjia chamber of Commerce and Ye Lixin, executive vice president, learned about the situation and conducted a detailed investigation and study.

    After that, Sun Xiaofei contacted the developers of Tianma clothing wholesale building and decided to inject 200 million yuan into the market. He authorized the operation and management of the market, and formed a new management team. At the same time, he invested another 40 million yuan to make a comprehensive pformation and upgrading of the market.


    "For many reasons, several Wenzhou townships have withdrawn their shares from the market."

    Ye Lixin said that this is a good attempt, and now there are many Wenzhou operators in Tianma clothing market.

    Guangzhou's professional market is developing very well and there are suitable opportunities for them to buy.

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