Giorgio Armani Beijing Big Show Black Main Show

Mr.Armani and Chinese models in his works.

Mr.Armani and his "salute to China" Giorgio Armani Priv e advanced custom dress

 

Located in 798, the grand super show.

 

798 the "New Tank" in the art district is surrounded by black.

The bare ground is covered with black carpet, and black cobblestones shine brightly on the floor.

"New Tank" is also arranged as a black sports field. The black track with white lines painted in the center is T, and thousands of spectators sit around the stadium, waiting for the play to be staged.

"Black is new sexy."

(black is new sexy), some people say.

Black is Giorgio Armani.

The most frequently used color in the design, the designer himself often appears in black, it can be said that this is the symbol of Armani color.

Before the opening, people entering the "black Wonderland" constantly speculate on the "One Night Only in Beijing" held in May 31st to celebrate the Armani brand entering the Chinese market. The only way to show the brand's classic black is the "Beijing Night show".

For a long time, I have deep feelings with China. This is a country with profound culture and exquisite aesthetics. It often brings me boundless inspiration and inspiration in the pursuit of the most elegant design.

In many of my works, I have expressed my respect to this country.

At the same time, I saw the potential of the Chinese market very early.

As early as 1998, we opened the first boutique in Beijing, much earlier than other luxury brands.

Gradually prosperity began to concern China.

It has been more than ten years since we landed in China. In my view, this is the best moment to celebrate our successful achievements in the Chinese market and to show special new efforts.

-- Giorgio Armani

A show of appetite

Giorgio Armani is visiting China.

5 series, more than 100 sets of fashion, clothing and advanced customization debut.

Dedicated to "pay tribute to China" and launch 15 sets of high-end custom dress...

Everything is full of appetite.

This "One Night Only in Beijing" show has become an absolute event in the Chinese fashion circle with its large lineup and unique "Beijing" logo.

China's "fashion circles" with a pilgrimage like mood, want to see Armani's "true master" style.

The lights on the scene dimmed, and immediately around it became quiet. The circular screen in the center of the stage began to fall, and people were looking forward to it.

About ten minutes later, the model came out, either alone or in groups, and walked effortlessly on the runway, just as Olympic athletes were admitted.

Including Emporio Armani and Giorgio Armani 2012-2013 autumn winter men / women's wear series, as well as Giorgio Armani Priv e high customization 2012 spring summer series, and another 15 sets of "China respects" series custom tailored dress for the ceremony.

Wear simple to overcome impetuous fashion circles

During the exchange between Tsinghua University, Academy of Fine Arts and students before the show, Mr. Armani summed up his design and mentioned that his original intention was to get ordinary people to choose their own clothes when they enter the shopping mall.

"Now the fashion circle is very impetuous, and many designs are very publicized. In order to catch the eyes of the market and the layout of the media, they forget the actual needs of the wearer. I have reminded myself for decades that the design should be based on the wearer's thinking and life needs."

In the show, you can see the embodiment of Armani design in fashion. There is not much decoration, no extra design, and simple and practical wear.

Whether it's a dress, a suit or a jacket, it can walk directly from T to life.

Perhaps it is because of too much clothing and too much clothing, so many people after watching the show that "not exaggerated", "there is a gap with imagination."

"Because of being known as a master, many people feel that Armani will bring a gorgeous show. They never think that gorgeous is not Armani's good or his style.

If disappointed, it shows that the person's understanding of Armani is not deep enough.

Some people told me that they saw the same styles and colors of several costumes at the same time and felt very "

"In fact, this is a typical 60s style..."

The veteran Fashion Critic Tian Tian explains that the audience's disappointment is also disappointing. This kind of disappointment is a worry for the domestic fashion environment. Too many people just watch the show with a lively attitude. Most of them know and worship the brand. Otherwise, the Armani brand has entered China for 10 years, and has never changed the designer.

One night in Beijing, Giorgio Armani's "tribute to China" series is very proud of Chinese people.

When model Lu Xin Tong was wearing the black dress "dragon dress" appeared in the center of the stage, with graceful gesture and designers to curtain call, someone saw the respect for Chinese culture from the "special series" of the top international designer. Some people also saw the appreciation of Chinese consumers. Anyway, the Sula, which cost tens of millions, was close to the feelings between Chinese and Giorgio Armani, and also gained more consumers.