Providing Effective Supply Is The Key To Success Of The Expo.

Interview with Yang Shibin, President of China Knitting Industry Association

2012 China

(hereinafter referred to as the "acupuncture Expo") will be held in Shanghai New International Expo Center on October 22nd -24.

In an interview recently, Yang Shibin, President of the China knitwear industry association pointed out that the area of this year's knitting exhibition has doubled on the basis of last year, and will go all the way towards knitting products in the future.

On the whole, the inventory of domestic enterprises is increasing. The biggest reason is the lack of effective supply, which leads to the development of domestic demand.

Therefore, we should increase effective supply and readjust the product mix.

Dynamic and static combination promotes exhibition promotion

In order to better build the docking platform, the organizers will adjust their thinking in a timely manner, so that every year's exhibition will have new features.

The characteristics of this year's Expo are mainly manifested in two aspects: "static and dynamic".

Yang Shibin said that this year's static exhibition has two main changes: first, the adjustment of the exhibition schedule, from the previous August to October, from the same period with the home textile exhibition, became the world's largest exhibition of accessories and accessories - "China international textile fabrics and accessories (Qiu Dong) Expo" and "China International Textile yarn (Qiu Dong) Exhibition", "China International Industrial Textiles and nonwovens Exhibition" held simultaneously.

The main consideration is the industrial chain, the relationship between knitting and home textile industry chain is not very obvious, and the relationship between the industrial chain and fabric exhibition is more obvious, and the adjusted time is more consistent with the autumn order period.

At that time, all 17 exhibition pavilions will be opened in Shanghai New International Expo Center, with an exhibition area of over 200 thousand square meters.

It is expected that more than 100 thousand professional buyers from more than 100 countries and regions will be invited to the exhibition.

The integration and interaction of the upstream and downstream industries of the whole industry chain and the sharing of high-quality buyers resources will bring a qualitative improvement to this year's "needle Expo".

The second change is that the exhibition area of this year's Expo has doubled to 24 thousand square meters.

A total of two pavilions have been built, one Pavilion focuses on fabrics, and another Pavilion focuses on knitted products, and the future needle Expo will be fully developed towards knitted products.

Another feature of this year's Expo is the dynamic performance part, "2012 China international underwear culture week".

"2012 China international underwear culture week" two times a year, in spring and autumn two seasons.

In the spring, we will rely on local exhibitions. In the autumn, we will be dominated by ourselves, so that some brands can display the fashion trend through the "China international underwear culture week".

The "China underwear culture week" was unveiled for the first time this year, and was held in conjunction with the exhibition.

Yang Shibin said, "China international underwear culture week" will contribute to the deep integration of the whole industry chain of knitting industry.

Underwear outer garment is a new trend of the future development of the industry. The "China international underwear week" will focus on the professional advantages, and combine the dynamic development and static development in the light of the actual needs of the enterprises.

On the one hand, cultural week needs audience. On the other hand, exhibitions need to be displayed, and they promote each other.

However, in the preparatory process of the first "China international underwear culture week", the biggest shortage is the international part, mainly because of the higher cost involved in the dynamic participation of foreign brands.

Therefore, to achieve internationalization, we still need a process.

Exhibitors are more diversified.

The reform of the Expo is not only reflected in form, but also in content.

This year, the layout of the exhibition hall is more reasonable, the exhibits are distributed more clearly, the exhibits and exhibitors are more diversified in structure, showing a variety of products and the latest fashion trend, which shows the characteristics and highlights of the knitted apparel.

Yang Shibin introduced that in order to improve the efficiency of procurement docking between exhibitors and buyers, the specialization, scale and functionalization of the exhibition will be enhanced.

This year's needle fair is known for its high reputation in China, such as Fang Li Fang, ancient and modern, Shenzhou, three guns, bronze cattle, snow bamboo, Huaxing, Yi Fa, AB, and golden Cora.

In addition, the hemp industry alliance will also use the platform of the needle Expo to show the high performance and high quality of hemp fiber, as well as the application of hemp fiber in knitted, clothing, clothing and other fields.

Sports and leisure

The famous brand T-shirt exhibition group such as gage, seven wolves and Taiwan Pavilion will participate in the needle Expo with the strongest lineup.

Not only that, this year, the organizing committee will also invite various professional buyers such as department stores, professional market leaders, brand buyers, network buyers, agents and franchisees, from different angles according to the characteristics of knitted apparel and clothing, to help exhibitors, especially small and medium-sized enterprises, traditional export enterprises and industrial clusters to open up internal and external markets, and open new market channels.

Effective response to rising costs

Overall, this year's economic downturn is more obvious.

The overall performance of external demand is relatively weak, and the inventory of domestic demand is also rising. How to use effective resources, adjust the structure and increase effective supply to cope with the rising cost is an important test facing the knitting enterprises.

Yang Shibin said that this year, domestic enterprises should pay more attention to the input and impact of the US and Japanese markets in their concerns about the external demand market.

In the domestic market, the biggest problem of enterprises is the lack of effective supply, resulting in the development of domestic demand market, so that the speed of product adjustment and structural adjustment is slow.

At present, the inventory of domestic enterprises is increasing, while overseas enterprises are selling very well in China.

Therefore, this exhibition will focus on the application of scientific and technological achievements in the industry, followed by the display of brand connotation.

The production of high quality products is one aspect, but more attention should be paid to the understanding of consumers' demands and effective supply. In addition to effective stimulation of the market, in addition to the large number of policies promulgated by the state, it is necessary to call on the industry to carry out product structure adjustment and increase effective supply so as to be beneficial to the sale of products in the market.

In terms of market structure adjustment,

We advocate the use of two markets and two kinds of resources to organize production.

He believes that the textile and garment enterprises in Taiwan, Japan and Korea are going out of the country because of the high cost of production and the attraction of preferential policies exported from Europe and the United States.

Yang Shibin said frankly that many enterprises have already moved to Southeast Asia and set up factories in Bangladesh, Kampuchea, Vietnam and other countries. However, at present, there is still less to pfer. However, the pace of enterprise pfer may accelerate.