Deichman Shoe City Is Booming This Season.

Under the strong impetus of the public transport mobile TV advertising, the people buying shoes to Dai Xi man has become a common practice in Beijing. "Don't go anywhere else to buy shoes any more. Go to the zoo's Dai man!" "Huh?" "You didn't see so many advertisements on the bus. The price must be very cheap!" Two girls on the roadside are ready to drive home. "Brand shoes low price" is Deichman's business characteristics, but also customers most valued, including Satchi, Pierre Cardan, playboy, crocodile shirt, Bing Du, Montagut, old people and many other brands, all in Deichman's key price range, "the average price is 50% cheaper" is by no means a simple boast, as long as customers reach the store will know clearly. Deichman, manager of the store operation Department, said that we could not attract customers because of our high position and low price on the six floor. In order to satisfy the customers' need for brand shoes, Deichman could only use the strategy of "low price of brand shoes". I have called a person in the industry, the source said, with the improvement of the living standard of the people, people pay more and more attention to the brand. But the price of the brand shoes sold by the mall is seven, eight hundred or even a thousand price, but it makes more customers discouraged. Deichman's appearance, though there are such factors as location selection, cash purchase, and self financing from stores, is still caused by the huge demand of the market. Deichman's "low price" just caters to the needs of the customers, which also causes the ads to come out, that is, to win the follow suit effect of the full hall color. "Some people say that our shoes are final goods, but that's not the case. At present, the sale of shoes and bags is basically the same as that of shopping malls, and a large number of shoes and bags are new products. The only difference is the average price is 50% cheaper. Chen said that the price is low, mainly because of Deichman's purchase mode and operation mode. First, the goods are sold to the factory for cash. Secondly, the store does not allow the manufacturers to pay a penny, and the rental of the store is 1/4 of others. So, it is natural for Deichman to play the "low price". It is very inappropriate to deliberately classify Deichman.