Du Wenhui: New Regulations Are Expected To Extinguish Vicious Electricity Price War

The embarrassing situation that the electricity supplier can not rely on is expected to end.

Recently, led by the State Administration of industry and commerce.

It has been included in the "two types of legislation" plan of the State Council.

SAIC said that the legislation will implement regulations in nine aspects, including market access, credit system construction, consumer rights protection, case jurisdiction, online intellectual property protection, emerging formats, cross border pactions, Internet misconduct, and "spike" (limited time limit promotion).

Then, the regulations on the regulation and regulation of online commodity trading and services have been introduced before China.

What is the difference between the relevant regulations?

What aspects of the law will be the focus of attention in the electricity supplier industry? At present, Quanzhou's electricity supplier industry is full of vicious price war. Can the regulation of the regulation and regulation of online commodity trading and services be checked to a certain extent?

With these questions, the reporter interviewed the director of Quanzhou branch, China International Electronic Commerce Center.

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The new rules cover many areas of subdivision.

Reporter: what is the difference between the regulations on the regulation and regulation of online commodity pactions and the relevant regulations promulgated by China?

Du Wenhui: actually, the relevant departments of our country have been guiding and regulating the development of e-commerce, and have issued relevant regulations and opinions, such as "some opinions on accelerating the development of e-commerce", "Interim Measures for the management of online commodity pactions and related services", "guiding opinions on promoting healthy development of online shopping" and "non-financial institutions' payment service management measures", but they are slightly deficient in comprehensiveness and operability.

Up to now, a comprehensive e-commerce supervision law and regulation has not yet been published. The blank of the law has kept the e-commerce market at a low threshold.

The regulation on the regulation and regulation of online commodity pactions and services can fill this regulatory gap.

Compared with previous years, the regulations on the regulation and regulation of online commodity trading and services, which have been included in this year's "two types of legislation" plan, cover many segments of the e-commerce market, including not only B2B, C2C and B2C online retail and bulk commodity electronic pactions, cross-border e-commerce and other more mature e-commerce models, but also include O2O network group buying consumer, mobile e-commerce, and virtual commodity trading.

Reporter: for the Quanzhou electricity supplier industry, which aspects of the law will be the focus of attention? What are the positive aspects for the industry?

Du Wenhui: the focus of this legislation is mainly on the access and definition of the main body of the network operator, whether the network operator is taxing, the promotion standard of the network, the regulation of the virtual commodity paction, and the supervision of cross border network pactions.

For the Quanzhou electricity supplier industry, whether the network operators are taxed or promoted online has been concerned by the industry. This will also have a bearing on the future development of Quanzhou's electricity supplier.

In fact, the introduction of e-commerce supervision laws and regulations is a good thing for the whole industry.

Following the law, it will play a positive role in the standardization and sustainable development of the industry itself.

At the same time, because e-commerce involves online payment, logistics express, electronic authentication, data services and information security, there are administrative licensing and complicated procedures in many links.

The law will simplify these procedures.

In addition, the phenomenon of "multi management", which is related to the development of e-commerce, has always existed. This not only caused the overlap of industry regulation, but also created a vacuum zone of supervision.

While wasting resources, there is no ability to plan the credit system of e-commerce from a global perspective.

All departments have issued relevant policies and management measures from their respective responsibilities, and there are inconsistent and uncoordinated phenomena between them.

The legislation will also focus on combing the phenomenon of "multi management".

Is expected to curb vicious price war

Reporter: at present, Quanzhou's electricity supplier industry is full of vicious price war. Do you think that the introduction of the regulation of online commodity trading and service regulation can restrain the price war to a certain extent?

Du Wenhui: the current price war and price comparison tools can help consumers to buy cheaper products. But in the long run, only Quanzhou electric business enterprises can comprehensively improve their market mechanism, so that consumers can not only buy desirable products, but also buy solid products.

In my opinion, a vicious price war can hurt a brand.

For example, if you always follow the Nike brand and understand the brand, you know that it is a high-end brand, so its products are also high in price. However, there are often Nike discount, promotion and considerable strength on the Internet. The original price is 1000 yuan, the current price is 100 yuan. You can doubt it every day.

Therefore, the vicious price war will only damage the brand image. No matter for profit or other purposes, the vicious price war must not be fought.

After the promulgation of the regulations on the regulation and regulation of network commodity trading and services, the regulations of network promotion and other regulations will regulate the product promotion mechanism.

In other words, the price of the products set by the enterprise may be managed by the relevant departments to a certain extent. This will curb the vicious price war intensified by the Quanzhou electricity suppliers. The vicious competition behavior brought about by the vicious price war will also be effectively stopped, so that most of the operators in the Quanzhou electricity supplier industry will develop healthily.